[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-188918-en":3,"doc-seo-188918-105":31,"detail-sidebar-cat-1-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":21,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":15,"update_tm":29,"read_time":30},188918,962088121634,"supergirl","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",1,11,"Presentations","Playbook - Ramadan 2024 TikTok 商业推广攻略 - 用3R框架与4阶段策略助力品牌增长","Ramadan9withTikTok 2024 Playbook outlines how brands in Indonesia can get on the Ramadan journey using TikTok’s creative and scalable approach. The playbook highlights key 2024 trends, audience perceptions, and a community-first roadmap across four phases: Pre-Ramadan, During Ramadan, Lebaran preparation & celebration, and Post-Lebaran retargeting. It provides reach and frequency guidance, success measurement metrics, and recommended ad solutions such as TopView, Branded Mission, Branded Effect, VSA Catalog, and Traffic solutions.","# dTikTok for Business\n\nRamadan9withTikTok  \n2024  \nPlaybookA guide to celebrating creativity,community,and beyond during Ramadan in Indonesiatiktokramadan.com  \nGet your business onGet your business onthe Ramadan journeythe Ramadan journeywith TikTok!with TikTok!手Celebrate RamadanCreative on TikTok is easy,across all phasesimpactful,and scalableAchieve Ramadan SuccessWatch 3 trends in 2024:  \nThese 3 trends  \nwill shape 2024  \nfollowing these three will help you in Ramadan campaign  \nWhat users think of TikTok in RamadanWhat users think of TikTok in Ramadan73%it hasentertainment&trends67it is wherecreativity &culture64%are celebratedrelatableSource:TikTok commissioned study conducted by Tokuna on behaviours during Ramadanamong(n=500)TikTok users and non-users in Indonesia,Sep2023  \n## How our communitywalks the Ramadan lane\n\nPre-Ramadan500M+Video Views frompreparation-relatedhashtagsDuring Ramadan  \n90%likely to buy something theysaw on TikTok during RamadanLebaran Preparation77%will do Lebaran shopping on food,outfits,gadget,and othersLebaran Celebration1 in 2planned to use TikTok  \nmore when celebratingLebaran 2024Post-Lebaran7 in 10planned to buy  \nsomething afterreceiving THR  \nBrands needto rethink  \nhow-to-creative90%When it comes to TikTok,of consumers arethis Ramadan:paying less attention,admitting to skipdigital ads  \n11:11  \nUsers using TikTokduring Ramadan to findinspiration²  \nUsers usingTikTok duringRamadan to findentertainment²by TikTok.Conducted in ID,TH,VN,JP,KR,AU,Apr 2022,2.TKTok commissionedstudy conducted by Toluna on behaviours during Ramadan among(n=500)TikTok  \nusers and non-users in indonesia,Sep 2023  \n## Creative made easierwith 3R Framework!\n\nRecut  \n86%  \nTikTok users enjoy Ramadancontent from TVedited to suit TikTok'screative style  \nRemix  \n95  \n%  \nTikTok users enjoy contentthat they can feel emotionallyconnected this RamadanReimagineTikTok users say that they willcreate content with festiveRamadan filters,and usingRamadan related soundsSource:TikTok commissioned study conducted by Toluna on behaviours during  \n86%  \n|  | Phase 1   | Phase 2   | Phase 3   | Phase 4   |  |\n| --- | --- | --- | --- | --- | --- |\n|  | Pre-Ramadan  \u003Cbr>Prepare &  \u003Cbr>Build Up Hype   | During Ramadan  \u003Cbr>Own Big Moments   | Lebaran Preparation  \u003Cbr>&Celebration  \u003Cbr>Drive Traffic &Conversion   | Post Lebara  \u003Cbr>Retarget   | n   |\n| Targeting   | Broad   | Custom audience,  \u003Cbr>lookalike  \u003Cbr>audience   | Broad   | Custom audienc   | e,   |\n|  |  |  |  | lookalike audien   | ce   |\n| Objective   | Reach,  \u003Cbr>Video Views,  \u003Cbr>Community  \u003Cbr>Interaction   | Reach,Impressions,   \u003Cbr>Brand Lift,  \u003Cbr>Video Views,  \u003Cbr>Engagement,  \u003Cbr>Video Creations   |  Traffic,Sales   | Video Views,  \u003Cbr>Traffic,  \u003Cbr>Conversion   |  |\n| Ad Solutions   | R&F,  \u003Cbr>Brand Auction   | TopView,  \u003Cbr>BrandedMission,  \u003Cbr>Branded Effect,  \u003Cbr>Reach &  \u003Cbr>Frequency   | Auction,VSA Catalogue,  \u003Cbr>App Promotions,Web  \u003Cbr>Conversion   | Auction   |  |\n\n## Reach &Frequency\n\n### >Plan early to generate brand presence\n\nPro-tips  \n·Reach 40%-70%of target market to scale impact.  \n·Book early up to 225 days before and can be booked up to90 days for chances of lower CPM.  \n·Frequency 3/7 for chances of brand lift.  \n### Success Measurement\n\nPredicted Reach,Impressions and complemented withMeasurement Solutions  \n### Focused View Objective\n\n→Drive brand impact and inspire audience  \nO  \n### Pro-tips\n\n·Choose 15s Focused Views when you want longer views and highervideo completion rates.  \n·Get optimized to reach users that likely to interacting(click,like,share,and follow)or watch the video within the first 6/15s.  \n·Billed by Cost Per 6/15s Focused View(CPFV).  \nSuccess Measurement  \nVideo Views,6s/15s VTR,Avg.Watch Time,CPFV  \nJTikTok for Business  \n## Community Interaction Objective\n\nBuild a community of loyal fans &customers  \n### Pro-tips\n\n·Grow your account and TikTok community with Followers optimization.  \n·Drive branded Livestream visits o","cbCaikPJ1gni0izJ","https://ap.wps.com/l/cbCaikPJ1gni0izJ","pdf",3792085,2,13,"English","en",105,"# dTikTok for Business\n## Creative made easier with 3R Framework!\n## How our community walks the Ramadan lane\n## Reach & Frequency\n## Community Interaction Objective\n## Stand out and own key Ramadan moments\n## Explore our performance solutions","[{\"question\":\"How should brands plan TikTok Ramadan campaigns across the timeline?\",\"answer\":\"Use a four-phase roadmap: Pre-Ramadan to prepare and build hype, During Ramadan to own big moments, Lebaran preparation \\u0026 celebration to drive traffic and conversion, and Post-Lebaran to retarget those engaged. Each phase includes different targeting and objectives.\"},{\"question\":\"What does the 3R Framework recommend for creating Ramadan content?\",\"answer\":\"The framework focuses on Recut, Remix, and Reimagine: adapt content to TikTok’s creative style, create emotionally connected content, and produce content using festive Ramadan filters and Ramadan-related sounds.\"},{\"question\":\"What are the recommended success metrics and ad solution examples?\",\"answer\":\"Metrics include reach, impressions, brand lift-related measures, video views, 6s/15s VTR, engagement, and conversion-oriented results like traffic, sales, CTR, CPC, and CPA depending on the phase. Ad solution examples include TopView, Branded Mission/Branded Effect, HiLO, VSA Catalog, and Traffic solutions.\"}]","Playbook - Ramadan 2024 TikTok 商业推广攻略 - 用3R框架与4阶段策略助力品牌增长 | PDF",1788393122,5,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":14,"keywords":35,"description":15,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"playbook-ramadan-2024-tiktok-business-playbook-boost-brand-growth-with-3r-framework-and-4-phases","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,48,51],{"item":42,"name":43,"@type":44,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":21},"https://docshare.wps.com/template/","Template",{"item":49,"name":13,"@type":44,"position":50},"https://docshare.wps.com/template/presentations/",3,{"item":52,"name":14,"@type":44,"position":53},"https://docshare.wps.com/template/playbook-ramadan-2024-tiktok-business-playbook-boost-brand-growth-with-3r-framework-and-4-phases/188918/",4,{"url":52,"name":14,"@type":55,"author":56,"headline":14,"publisher":58,"fileFormat":61,"inLanguage":24,"description":15,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-09-05","2026-09-02",true,{"@type":66,"interactionType":67,"userInteractionCount":21},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"How should brands plan TikTok Ramadan campaigns across the timeline?","Question",{"text":76,"@type":77},"Use a four-phase roadmap: Pre-Ramadan to prepare and build hype, During Ramadan to own big moments, Lebaran preparation & celebration to drive traffic and conversion, and Post-Lebaran to retarget those engaged. Each phase includes different targeting and objectives.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"What does the 3R Framework recommend for creating Ramadan content?",{"text":81,"@type":77},"The framework focuses on Recut, Remix, and Reimagine: adapt content to TikTok’s creative style, create emotionally connected content, and produce content using festive Ramadan filters and Ramadan-related sounds.",{"name":83,"@type":74,"acceptedAnswer":84},"What are the recommended success metrics and ad solution examples?",{"text":85,"@type":77},"Metrics include reach, impressions, brand lift-related measures, video views, 6s/15s VTR, engagement, and conversion-oriented results like traffic, sales, CTR, CPC, and CPA depending on the phase. Ad solution examples include TopView, Branded Mission/Branded Effect, HiLO, VSA Catalog, and Traffic solutions.","https://schema.org",{"og:url":52,"og:type":88,"og:title":14,"og:site_name":59,"og:description":15},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,97,102,107,112,117,122,127,131],{"id":12,"doc_module":11,"doc_module_name":47,"category_name":13,"show_sort_weight":95,"slug":96},90,"presentations",{"id":98,"doc_module":11,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},12,"Resumes",80,"resumes",{"id":103,"doc_module":11,"doc_module_name":47,"category_name":104,"show_sort_weight":105,"slug":106},14,"Invoices",70,"invoices",{"id":108,"doc_module":11,"doc_module_name":47,"category_name":109,"show_sort_weight":110,"slug":111},15,"Posters",60,"posters",{"id":113,"doc_module":11,"doc_module_name":47,"category_name":114,"show_sort_weight":115,"slug":116},16,"Social Media",50,"social-media",{"id":118,"doc_module":11,"doc_module_name":47,"category_name":119,"show_sort_weight":120,"slug":121},17,"Forms",40,"forms",{"id":123,"doc_module":11,"doc_module_name":47,"category_name":124,"show_sort_weight":125,"slug":126},18,"Letters",30,"letters",{"id":128,"doc_module":11,"doc_module_name":47,"category_name":129,"show_sort_weight":30,"slug":130},21,"Paper Templates","papers-templates",{"id":132,"doc_module":11,"doc_module_name":47,"category_name":133,"show_sort_weight":4,"slug":134},158,"General","general-158"]