[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-161262-105":53,"doc-detail-161262-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","platform-essentials-tiktok-platform-social-media-social-care-recruitment-retention","Platform essentials TikTok - platform social media social care recruitment retention","","TikTok, created in 2016 as a short-form video sharing app, reaches over a billion users worldwide and in the UK is used by nearly 16 million people, with strong growth and a tilt toward younger audiences. For social care organisations, it offers an authentic, community-driven way to attract school and college leavers and engage existing staff through multiple feeds, especially the For You (FYP) algorithm. The account setup covers profile picture, optional six-second animated logo, and a bio limited to 80 characters, while content creation leverages templates via CapCut, creative effects, trending formats, and music libraries to present roles and organisational events effectively.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/platform-essentials-tiktok-platform-social-media-social-care-recruitment-retention/161262/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/platform-essentials-tiktok-platform-social-media-social-care-recruitment-retention/161262.png","ImageObject",442,249,{"name":88,"@type":89},"Rizky","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-19","2026-08-30",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"Why is TikTok a useful channel for social care recruitment and retention?","Question",{"text":108,"@type":109},"TikTok’s For You (FYP) feed uses an algorithm that shows videos to users likely to be interested based on their behaviours. Its authentic, community-based content format helps reach potential candidates and keep existing staff engaged.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What account setup elements are recommended for TikTok?",{"text":113,"@type":109},"A profile picture is required, a logo can be used (including an optional six-second animated version), and the bio can summarise what the organisation does within 80 characters. Linking options depend on whether TikTok allows links to platforms like Instagram and YouTube.",{"name":115,"@type":106,"acceptedAnswer":116},"What TikTok content features can organisations use to create stronger videos?",{"text":117,"@type":109},"TikTok supports short-form content with videos up to 10 minutes, integrates with CapCut for editing and templates, and offers effects (including trending and seasonal options). Adding sound provides access to music libraries, with limitations for business accounts and broader options for creator accounts.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},161262,1788095253,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":9},962085564807,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Platform essentials TikTok\nPaul Ince  00:06\nHi, here we are with another video on using social media for social care, recruitment and retention. And today we're looking at how Tiktok the fast paced social platform can be harnessed as a new avenue to get in front of those potential candidates and talk to your existing staff to. Let's start with the background to tick tock created in 2016. Tick tock is a short form video sharing app that has over a billion users. In the UK, nearly 16 million people use tick tock that's almost 25% of the UK internet users and that number is growing. Like all social platforms, users vary in age across the board, but it does have a skew towards younger people. Although what you define as young is, of course another matter. Now, there's an interesting point here. You may be trying to tap into the younger career market, getting school and college leavers to consider a career in care. This demographic of people gravitates towards a platform like tick tock because they perceive the content on it to be authentic, entertaining, and based around communities. They know it will show them things they're interested in, but without some of the overtly branded fluff that doesn't appeal to them. The UK itself has some of the biggest use of the platform in any country in the world, especially in terms of time spent on it. We seemingly love spending time watching all that lip syncing and dancing. Except it's not like that at all. Let's take a look at why tick tock could be worth your time. This platform is all about watching videos. Even though there are options to upload photos. As I said it's do best when you open Tik Tok, you're presented with a number of different feeds to choose from. The vast majority of users stick with the four you feed sometimes called the for you page or simply FYP. The for you feed shows videos that the Tick Tock algorithm believes a user will be interested in seeing based on their behaviours on the platform and elsewhere. It includes videos from creators you follow but it's mainly from those who don't. And this means that you stand a very good chance of your videos being put in front of your target audience if you know what they're interested in. Arguably, Tik Tok is the best of the social media platforms to be discovered by people not yet aware of who you are and the opportunities you have. The following feed shows videos from accounts that you follow. The friends feed shows videos from accounts where you mutually follow each other. The Explore feed shows thumbnails of videos that it thinks would be of interest. And finally, the live feed shows a series of live streams currently online showing a variety of interests that may or may not be relevant. Now a quick word of warning at this point, the different feed options tend to change often. So what you may see may not be what I've just described. Let's look at some of the setup of your account. As we've discussed in other videos, a profile picture is needed on your profile. And again, I put a simple version of your logo. You can also upload a six second video to create what looks like an animated image in your videos whenever someone watches them. If you have an animated version of your logo, this could go here. Is this the thing that's going to make your tick tock a success? No. But people perhaps might be drawn into it. And your profile info, you'll be able to add your name, username pronouns, and then your bio info. You have 80 characters to summarise what you do and perhaps some of your organization's vision and values. If you're using this exclusively for recruitment, you could consider guiding people to your website because unfortunately until you get 1000 followers, you won't be able to put a link into your site profile itself. Now if you're a nonprofit organisation, you may be able to identify yourself as that in the profile but it really depends on whether Tik Tok has you listed at Instagram and YouTube channel links on your pr","cbCaisQcRiKseC8e","https://ap.wps.com/l/cbCaisQcRiKseC8e","docx",84273,"English","# Platform overview and audience\n## Why TikTok suits social care recruitment and retention\n# Account setup basics\n## Profile photo, bio, and linking options\n# Creating content on TikTok\n## Video length, CapCut integration, effects and sound","[{\"question\":\"Why is TikTok a useful channel for social care recruitment and retention?\",\"answer\":\"TikTok’s For You (FYP) feed uses an algorithm that shows videos to users likely to be interested based on their behaviours. Its authentic, community-based content format helps reach potential candidates and keep existing staff engaged.\"},{\"question\":\"What account setup elements are recommended for TikTok?\",\"answer\":\"A profile picture is required, a logo can be used (including an optional six-second animated version), and the bio can summarise what the organisation does within 80 characters. Linking options depend on whether TikTok allows links to platforms like Instagram and YouTube.\"},{\"question\":\"What TikTok content features can organisations use to create stronger videos?\",\"answer\":\"TikTok supports short-form content with videos up to 10 minutes, integrates with CapCut for editing and templates, and offers effects (including trending and seasonal options). Adding sound provides access to music libraries, with limitations for business accounts and broader options for creator accounts.\"}]","Platform essentials TikTok - platform social media social care recruitment retention | DOCX"]