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The guide covers platform understanding, including audience demographics and usage motivations, then details content creation methods such as components of strong pins, successful video essentials, and pin artistry. It outlines content checklist and calendar planning, campaign goal tactics for brand awareness, revenue growth, and website traffic, community-building via group boards, and future opportunities through trend optimization and creative strategies.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/pinterest-playbook-presented-by-octagons-june-2020/376955/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/pinterest-playbook-presented-by-octagons-june-2020/376955.png","ImageObject",442,249,{"name":88,"@type":89},"Olivia Brown","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How does Pinterest support brand awareness and conversions?","Question",{"text":109,"@type":110},"Pinterest is positioned both as a major social platform and a visual search engine for inspiration and products. The playbook emphasizes optimizing the platform to increase exposure and catalyze conversions for current and future brands.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Who uses Pinterest and what motivates them to browse?",{"text":114,"@type":110},"The playbook provides audience insights showing that many users are women, including mothers, and that millennials use Pinterest monthly. It also highlights motivations such as discovering new products, deciding what to buy, and using Pinterest for future purchases.",{"name":116,"@type":107,"acceptedAnswer":117},"What content and planning practices does the playbook recommend?",{"text":118,"@type":110},"It recommends building great pins with defined components, using video essentials, applying “the art of pins,” and following a content checklist. It also includes content calendar planning to structure ongoing efforts.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},376955,1791739222,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":15},16904993612988,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","PINTEREST PLAYBOOK  \nPresented by Octagons  \nJune 2020  \nUNDERSTANDING PINTEREST  \nAbout the Platform …………………………………. 3  \nAudience Insights …………………………………. 4  \nAPPROACH TO CONTENT  \nComponents of a Great Pin …………………………………. 14  \nEssentials of a Successful Video …………………………………. 16  \nThe Art of Pins …………………………………. 18  \nContent Checklist …………………………………. 19  \nContent Calendar Planning …………………………………. 20  \nACHIEVING CAMPAIGN GOALS  \nBoost Brand Awareness …………………………………. 23  \nIncrease Revenue …………………………………. 24  \nDrive Website Traffic …………………………………. 25  \nCREATING A COMMUNITY  \nA Guide to Group Boards ………………………………………………. 27  \nFUTURE OPPORTUNITIES  \nOptimizing on Trends ………………………………………………. 29  \nCreative Strategies To Consider ………………………………………………. 32  \n01  \n02  \n03  \n04  \n05  \n1  \nPLAYBOOK OBJECTIVES          \nPinterest is not only one of the largest social media platforms on the internet, but also one of the largest visual search engines for finding inspiration and products. With upwards of 320 million active users, Pinterest can help significantly boost BRAND AWARENESS if a business understands how to optimize the platform. Tyche & Gami’s witty, sophisticated, and sustainably made products are exactly what  \nconsumers come to Pinterest for.  \nThis Playbook serves as a guide to help increase Tyche & Gami’s EXPOSURE and unlock the brand’s niche audience. The tips and tools discussed further will help you optimize on this platform and catalyze CONVERSIONS for current and future brands.  \n01  \nUNDERSTANDING PINTEREST  \n2  \n3  \nUnderstanding Pinterest  \nABOUT THE PLATFORM  \nLaunched  \nJanuary 2010  \nHQ  \nSan Francisco, CA  \nEmployees  \n2000  \nMonthly Active Users  \n335 million+  \nNumber of US Users  \n88 million  \nMarket Value  \n$13.7 billion  \nSource: Social Media Today  \n4  \nUnderstanding Pinterest  \nWHO IS ON PINTEREST  \n71%  \nOf Users Are Women  \n80%  \nOf U.S. Internet-Using Mothers  \n50%  \nOf Millennials Use Every Month  \nMost US adult users are between 30-49  \nMajority of users earn more than $75,000 per year  \n5  \nUnderstanding Pinterest  \nWHY DO THEY USE IT  \n60%  \n84%  \n64%  \nMillenials use to  \ndiscover new products  \nOf Pinterest users  \ndecide what to buy  \nPinterest users described platform as a place to find ideas, products or services they can trust  \n89%  \n47%  \n90%  \nOf pinners use the platform for  \nfuture purchases  \nOf social media users see Pinterest as a place to discover and shop  \nOf Pinners escribe Pinterest asa place filled with positivity  \nSources: Pinterest, Omnicore  \n6  \nUnderstanding Pinterest  \nHOW ARE THEY USING IT  \n600,000,000  \nVisual Searches Monthly  \nSource: Hootsuite  \n\n| |  |\n| --- | --- |\n| 85% on\u003Cbr>Mobile |  |\n|  |  |\n\nRelated Pins  \nAccount for 40% of Engagement on Pinterest  \n6x  \nAs Many Video views in 2019 as there were in 2018  \n7  \nUnderstanding Pinterest  \nWHAT DO PINNERS LOVE  \n\\#1  \nArt Supplies & Hobbies  \n\\#2  \nHome & Garden  \n\\#3  \nFlowers, Food & Drinks, Gifts  \n\\#4  \nHealth & Beauty  \nSource: Hootsuite  \n8  \nUnderstanding Pinterest  \nTARGET AUDIENCE PROFILES  \nSammy Patterson, 26  \nMillennial who values sustainability and loves giving thoughtful gifts to her friends. She keeps up with the latest trends and enjoys sharing interesting content.  \nJenna Doe, 35  \nWorking mother of two kids that is often the gift-finder in the household. She values easy to receive, quick to write, and aesthetic cards.","cbCaindoWyxUTCn8","https://ap.wps.com/l/cbCaindoWyxUTCn8","pdf",2780528,34,"English","# UNDERSTANDING PINTEREST\n## ABOUT THE PLATFORM\n## WHO IS ON PINTEREST\n## WHY DO THEY USE IT\n## HOW ARE THEY USING IT\n## WHAT DO PINNERS LOVE\n## TARGET AUDIENCE PROFILES\n# APPROACH TO CONTENT\n## Components of a Great Pin\n## Essentials of a Successful Video\n## The Art of Pins\n## Content Checklist\n## Content Calendar Planning\n# ACHIEVING CAMPAIGN GOALS\n## Boost Brand Awareness\n## Increase Revenue\n## Drive Website Traffic\n# CREATING A COMMUNITY\n## A Guide to Group Boards\n# FUTURE OPPORTUNITIES\n## Optimizing on Trends\n## Creative Strategies To Consider","[{\"question\":\"How does Pinterest support brand awareness and conversions?\",\"answer\":\"Pinterest is positioned both as a major social platform and a visual search engine for inspiration and products. The playbook emphasizes optimizing the platform to increase exposure and catalyze conversions for current and future brands.\"},{\"question\":\"Who uses Pinterest and what motivates them to browse?\",\"answer\":\"The playbook provides audience insights showing that many users are women, including mothers, and that millennials use Pinterest monthly. It also highlights motivations such as discovering new products, deciding what to buy, and using Pinterest for future purchases.\"},{\"question\":\"What content and planning practices does the playbook recommend?\",\"answer\":\"It recommends building great pins with defined components, using video essentials, applying “the art of pins,” and following a content checklist. It also includes content calendar planning to structure ongoing efforts.\"}]","Pinterest Playbook - Presented by Octagons - June 2020 | PDF",1790222324]