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The workflow requires tracking organic phrases, sorting by search volume, and updating keyword placement in the listing without deleting existing backend keywords. Only mature listings indexing 800+ organic keywords qualify, and keyword rotations run every 90 days via a recurring Asana task.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/phase-3-seo-high-level-keyword-strategy-for-advanced-keyword-striking-distance-rankings/253797/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/phase-3-seo-high-level-keyword-strategy-for-advanced-keyword-striking-distance-rankings/253797.png","ImageObject",442,249,{"name":88,"@type":89},"Eden","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-30","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":35},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are “Strikezone” keywords and what ranking range does this strategy target?","Question",{"text":108,"@type":109},"Strikezone keywords are organic keywords that are organically ranked between 20 and 50. The goal is to improve their ranking to 1–19.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What eligibility requirement must a listing meet for Phase 3 SEO to work?",{"text":113,"@type":109},"This strategy applies only to mature listings that index for 800+ organic keywords. If the listing has fewer, the task should be moved to the next ASIN.",{"name":115,"@type":106,"acceptedAnswer":116},"How often should keywords be rotated, and how is this tracked?",{"text":117,"@type":109},"Keywords are rotated every 3 months (90 days). A recurring Asana task is set up to check progress and includes a link to the tracking spreadsheet.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253797,1791717891,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":35,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":15,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":79},1374391974468,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Phase 3 SEO: High-Level Keyword Strategy for Advanced Keyword Striking Distance Rankings  \nVideo: [https://youtu.be/hKZgn_0JyB8](https://youtu.be/hKZgn_0JyB8)  \nObjective: Ensure that Organic Phrases are “hit” with Strikezone keywords (ranks 20-50) with the goal to get them to rank 1-19.  \nStrikezone Strategy Goals/Tasks:  \n● Redo current backend Search Terms for mature listings  \n● Ensure that Organic Phrases are “hit” with Strikezone keywords (ranks 20-50) with the goal to get them to rank 1-19.  \n● This strategy is only for mature listings that index for 800+ organic keywords  \n● Rotate keywords every 3 months (set a recurring Asana task for this)  \n● Only do this when you have already applied Pink Terms Optimization (SEO Phase 2)  \n● This is not a total keyword rework, such as SEO Phase 1  \nClick here to find the SOP for Amazon Search Term Optimization through the Brand Dashboard (for SEO Phase 1 and 2) .  \nStarting Instructions:  \n1. Create a spreadsheet using this sheet as a template:  \n[https://docs.google.com/spreadsheets/d/1](https://docs.google.com/spreadsheets/d/1)rmjPdPDkGAiHaFhR4tYeAM1o5maiqBw6v23Ixa2Gv1I/edit\\#gid=0  \nThe purpose of this spreadsheet will be to:  \na. Make it easy to see what keywords we are currently hitting and tracking  \nb. Plan future keyword rotations easily  \nc. Demonstrate process and progress to the client if they need/want to follow  \nCreate the first table. This table should include three columns:  \n● Keyword  \n● Organic Search Ranking  \n● Search Volume  \nBelow the table add two cells:  \n● \"Indexed for\"  \n● \"total \\# ORGANIC Keywords\" (shown at the top when generating the keywords using Helium 10)  \nTo make the current ASIN easy to find, below this include:  \n● ASIN  \n● Listing URL  \n● Title  \nTo the right of the first table create the second table for tracking the keywords. This will be checked and updated every 3 months (creating a new Tracking table to the right so we can track history) . It should be empty when the spreadsheet is first created. This table should look like the following:  \nThe Date should be the day that the update/check took place. The Updated By box should bethe name of the person performing the check/update, so if there are any questions about the research or tracking it is easy to figure out who worked on this.  \nIf there are multiple ASINs for a client that have Strikezone keywords that we're tracking please make a different sheet for each ASIN and label the sheet. This makes it easy to track keywords across multiple ASIN's.  \n2. Login to Helium10 and choose the Cerebro tool ( reverse ASIN lookup)  \n3. Input your ASIN and click “Get Keywords”  \na. If the ASIN has fewer than 800 organic keywords that it indexes for, this strategy will not work for it. Update the Asana task and move on to the next ASIN.  \n4. Filter by Organic Rank 20-50  \na. Organic keywords ranked 20-50 are the Strikezone keywords that we’re looking for  \n5. Sort Search Volume by highest to lowest.  \na. This will help you choose the best Strikezone keywords to focus on  \n6. Now that you have your keywords add them to the excel sheet you made  \na. Click \"Export\" in the top right corner, then \"Excel\"  \n● Once the excel file has downloaded open it.  \n● Copy and paste the information in the excel spreadsheet into the Google Sheet that you made earlier. (Should be pasted below the information already there. See example doc) .  \nMake sure to freeze the row up to the top row of the table you've pasted in.  \nFilling out this spreadsheet correctly is crucial to tracking Strikezone keywords correctly, and will be part of the doc that is delivered directly to the client.  \nMore info about Strikezone Keywords:  \n● Keywords Organically Ranked Between 20-50 are called Strikezone Keywords  \n● These keywords give us an opportunity to get further sales  \n● We are already indexing for these keywords  \n● The goal of this strategy is to start ranking higher for these keywords, increasing listing traffic  \n● Every 3 mo","cbCaiq6LA5ErkCj4","https://ap.wps.com/l/cbCaiq6LA5ErkCj4","pdf",839147,"English","# Objective\n# Strikezone Strategy Goals/Tasks\n# Starting Instructions\n## Spreadsheet Setup\n## Helium 10 Cerebro Workflow\n## Keyword Filtering and Sorting\n# Updating the Amazon Listing\n# Ongoing Checks and Reporting\n## Recurring Asana Task\n## 90-Day Review Process","[{\"question\":\"What are “Strikezone” keywords and what ranking range does this strategy target?\",\"answer\":\"Strikezone keywords are organic keywords that are organically ranked between 20 and 50. The goal is to improve their ranking to 1–19.\"},{\"question\":\"What eligibility requirement must a listing meet for Phase 3 SEO to work?\",\"answer\":\"This strategy applies only to mature listings that index for 800+ organic keywords. If the listing has fewer, the task should be moved to the next ASIN.\"},{\"question\":\"How often should keywords be rotated, and how is this tracked?\",\"answer\":\"Keywords are rotated every 3 months (90 days). A recurring Asana task is set up to check progress and includes a link to the tracking spreadsheet.\"}]","Phase 3 SEO - High-Level Keyword Strategy for Advanced Keyword Striking Distance Rankings | PDF",1789270300]