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The work highlights the financial and relational pressure within pharmaceutical marketing, where limited access reduces the ability to deliver impactful messages and influence prescribing. It proposes a virtual PSR platform to connect physicians with drug information, support persuasion, and improve prescribing habits through computer-mediated interaction.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/pharmaceuticals-sales-20-a-computer-mediated-communication-project/262172/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/pharmaceuticals-sales-20-a-computer-mediated-communication-project/262172.png","ImageObject",442,249,{"name":88,"@type":89},"Mali","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-04","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What problem does Pharmaceuticals Sales 2.0 address?","Question",{"text":109,"@type":110},"It addresses how the pandemic makes it extremely hard for prescribers and physicians to interact with pharmaceutical sales representatives and maintain effective communication.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the project propose to change pharmaceutical sales communication?",{"text":114,"@type":110},"It proposes building a virtual Pharmaceutical Sales Representative platform that connects physicians to drug information and supports discussion and persuasion.",{"name":116,"@type":107,"acceptedAnswer":117},"What is the expected purpose of the virtual platform?",{"text":118,"@type":110},"The website aims to increase sales and drive prescribing habits by helping prescribers access relevant drug information despite limited in-person access.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},262172,1791724259,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142,"preview_page_count":4},2336475104362,"https://ap-avatar.wpscdn.com/avatar/22000c4c46a41b752dd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786595829695023868","Pharmaceuticals Sales 2.0  \nPharmaceutical Sales Representative 2.0:  \nA computer-mediated communication project  \nA capstone project submitted to Southern Utah University in partial fulfillment of the requirement for the degree of: Masters of Arts in Professional Communication  \nApril 2021  \nMozghan (Mickey) Norton  \nCapstone Chair:  \nKevin Stein, Ph.D  \nPharmaceuticals Sales 2.0  \nAcknowledgment  \nThere are many individuals who have contributed to the completion of this capstone project that I will be forever grateful to them. Making this project entirely possible is Dr. Kevin Stein, Director MAPC Program at Southern Utah University. Dr. Stein has been someone that I leaned on from the first day and never let go. I have been out of school for many years, and getting this degree has been on my mind since I can recall. I kept making excuses on why I was not capable of getting this distinguished degree. When I started this journey, I had no idea that a pandemic would even occur in my lifetime. I thought there's no way I would ever be able to sit down, complete homework, raise children, and be a sales professional. Dr. Stein always made me feel I was valued, that my opinions were heard and that no matter how far away you are, you are welcome and encouraged to complete this degree. Dr. Stein will forever be in my heart.  \nI am deeply honored to receive this degree from a prestigious school as SUU. Being born in Afghanistan, I would have never thought I would be at this moment in my life. I also wanted to thank my husband and our two daughters, who have watched me stay up at night as they've done their homework, and I was doing mine alongside them. It has had a significant impact on me, showing our daughters that you can think big and achieve BIGGER no matter where you come from. My deepest love goes to my husband, our two daughters, my parents who left everything behind to make a better life for us all, lastly to my in-laws, especially my father-inlaw, who he too graduated from SUU. I am bringing this achievement home with pride.  \nPharmaceuticals Sales 2.0  \nExecutive Summary  \nWhile communication is essential in building demand for various pharmaceuticals brought the relationships ofa prescriber and a physician, the current pandemic has made it extremely hard for those relationships to interact. According to Forbes, the \"cost of bringing a medicine from invention to pharmacy shelves is $2.7 billion\" (Herper, 2021) . Pharmaceutical companies rely on Pharmaceutical Sales representatives to detail high prescribers to the benefits of pharmaceutical drugs. Due to limited access, the commitment of shareholders to deliver impactful messages has been diminished. Now more than ever, a platform of virtual Pharmaceutical Sales Representatives (PSR) is vital to the market.  \nWhen it comes to sales rep communication, it means that approaching a physician directly is no longer the preferred option. Pharmaceutical companies must reimagine this interaction by having a virtual platform for a PSR to discuss and persuade physicians to prescribe medications is the most effective way of adapting to the new normal. This project aims to build from the ground up the first-in-class virtual Pharmaceutical Sales Representative while in a pandemic. Through this website, I hope to connect the prescriber with the drug's information, increase sales and drive prescribing habits.  \nPharmaceuticals Sales 2.0  \nTable of Contents  \nAcknowledgement…………………………………………………………………………… 2  \nExecutive…………………………………………………………………………..………… 3  \nIntroduction……………………………………………………………..…………………... 5  \nLiterature Review…………………………………………………………………………… 7  \nMethod……………………………………………………………………………………… 11  \nAnalysis ……………………………………………………..…………………………….. 15  \nConclusion ……………………………………………..…………………………………… 19  \nReference…………………………………………………………………………………… 21  \nPharmaceuticals Sales 2.0  \nIntroduction  \nThe role of the pharmaceutical sales representative is about the safety and efficacy of medical products w","cbCaiqkwNPyAlhaU","https://ap.wps.com/l/cbCaiqkwNPyAlhaU","pdf",236326,23,"English","# Acknowledgement\n# Executive Summary\n# Introduction\n## Role of the Pharmaceutical Sales Representative\n## Physician–PSR Interaction and Communication Debates\n# Literature Review\n# Method\n# Analysis\n# Conclusion\n# Reference","[{\"question\":\"What problem does Pharmaceuticals Sales 2.0 address?\",\"answer\":\"It addresses how the pandemic makes it extremely hard for prescribers and physicians to interact with pharmaceutical sales representatives and maintain effective communication.\"},{\"question\":\"How does the project propose to change pharmaceutical sales communication?\",\"answer\":\"It proposes building a virtual Pharmaceutical Sales Representative platform that connects physicians to drug information and supports discussion and persuasion.\"},{\"question\":\"What is the expected purpose of the virtual platform?\",\"answer\":\"The website aims to increase sales and drive prescribing habits by helping prescribers access relevant drug information despite limited in-person access.\"}]","Pharmaceuticals Sales 2.0 - A computer-mediated communication project | PDF",1789359979,8]