[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-184117-en":3,"doc-seo-184117-105":30,"detail-sidebar-cat-1-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":11,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},184117,1099514068035,"Ezra","https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",1,21,"Paper Templates","PGPM Program Syllabus - Class of 2018 - Course syllabus and program structure","PGPM Program Syllabus for the Class of 2018 outlines program structure and a detailed course syllabus covering 28 courses across four semesters, including compulsory and elective offerings, a summer internship program, and a soft skills course. The curriculum spans areas such as marketing management, quantitative and financial management, organizational behavior, managerial economics, information systems, accounting, research methods, and business analytics. Course pages define objectives and key chapter-level learning topics, while also noting that syllabi may change by the institution.","PGPM Program Syllabus\nClass of 2018\n1\n2\nNo part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic, mechanical, photocopying or otherwise - without prior permission in writing from the IBS.\n© The IBS Business School, 2016. All rights reserved.\n3\nPreface\nThis book contains of program structure and detailed course syllabus.\n4\nContent\n1. Program Structure\t7\n2. Detailed Syllabus\t9\nMarketing Management\t11\nQuantitative Methods\t13\nFinancial Management\t15\nOrganizational Behavior\t17\nManagerial Economics\t20\nInformation Systems for Managers\t22\nAccounting for Managers\t24\nBusiness Communication\t26\nAdvanced Financial Management\t27\nAdvanced Marketing Management\t29\nOperations Management\t31\nHuman Resource Management\t33\nMacroeconomics & Business\nEnvironment\t36\nBusiness Research Methods\t38\nIntroduction to Business Analytics\t40\nManagement Accounting & Control\t42\nPersonal Effectiveness Management\t45\nStrategic Management\t46\nLegal Environment of Business\t49\nBusiness Ethics & Corporate\nGovernance\t53\nSoft Skills : Preparation of Placement\nProcess\t56\nMarketing Research\t57\nConsumer Behavior\t60\nB2B Marketing\t63\n\u000e\nServices Marketing\t66\nIntegrated Marketing Communication\t68\nSales and Distribution Management\t71\nRetail Management\t74\nProduct Management\t77\nBrand Management\t79\nApplied Marketing Management\t81\nInternational Marketing\t83\nStrategic Marketing Management\t86\nCustomer Relationship Management\t89\nAdvertising & Communication\nManagement\t91\nDigital Marketing\t93\nFinancial Statement Analysis\t96\nFinancial Risk Management\t99\nStrategic Financial Management\t101\nMergers & Acquisitions\t103\nSecurity Analysis\t106\nPortfolio Management and\nMutual Funds\t108\nFinancial Services\t110\nInvestment Banking\t113\nInternational Finance & Trade\t115\nManagement of Financial Institutions . 118\nProject Appraisal and Finance\t120\nRisk & Insurance\t122\nGlobal Capital Markets\t124\nGeneral Insurance\t126\n5\nOverview of Banking\t128\nBanking Services Operations\t130\nRetail Banking\t132\nRural Banking & Microfinance\t134\nRisk Management in Banks\t137\nTreasury Management\t139\nInternational Banking\t141\nCredit Management\t143\nWealth Management\t145\nPersonal Financial Planning\t147\nMarketing of Financial Products\t149\nCommodity Markets & Risk\nManagement\t152\nLife Insurance\t154\nHuman Resource Planning\t156\nStrategic Human Resource\nManagement\t158\nManaging Knowledge Worker\t160\nGlobal Human Resource\nManagement\t162\nIndustrial Relations\t164\nOrganizational Development:\nDiagnosis & Interventions\t167\nPerformance Management &\nReward Systems\t170\nTraining & Development\t172\nLeadership Skills & Change\nManagement\t174\nEmployment Laws\t176\nCompetency Mapping and\nAssessment\t179\n\u000eQuantitative Human Resource\nManagement\t181\nService Operations Management\t183\nLean Manufacturing Management\t185\nTQM & Six Sigma Quality\t187\nOperations Research\t189\nOperations Strategy\t191\nBusiness Modeling and Simulation\t193\nProduction & Materials Management .. 195\nSupply Chain Management\t197\nProject Management\t200\nData Warehousing\t202\nData Mining\t204\nBusiness Continuity & Risk\nManagement\t206\nRelational Database Management\nSystems\t208\nE-Business\t210\nSoftware Engineering & Quality\nManagement\t212\nIT Enabled Services\t214\nBusiness Intelligence\t216\nSystem Analysis and Design\t218\nAdvanced Business Analytics\t220\nBig Data Analytics\t222\nFinancial Business Analytics\t224\nMarketing Business Analytics\t226\nEntrepreneurial Development\t228\n6\n1. Program Structure\nThe Structure of the Program is given in the Table. The Program comprises of 28 courses (20 Compulsory Courses and 8 Elective\n\u000e\nCourses), Summer Internship Program and one course on Soft Skills. These courses are spread over four semesters.\nNOTE: The syllabus for the courses is subject to change by the institution.\n7\n8\n2. Detailed Syllabus\n9\n10\nMarketing Management\nCourse Code\t:  SL MM 501\tSessions\t:\t30\nCredit\t:  3\tSemester\t:\tI\nObjective\nTo provide students with basic concepts and practices of modern marketing, and provide","cbCail4U1IA45fUL","https://ap.wps.com/l/cbCail4U1IA45fUL","docx",1067855,238,"English","en",105,"# Program Structure\n# Detailed Syllabus\n## Marketing and Related Courses\n## Finance and Banking Courses\n## Human Resource and Operations Courses\n## Data, IT and Analytics Courses","[{\"question\":\"PGPM Program Structure for the Class of 2018 includes which components?\",\"answer\":\"It includes 28 courses (20 compulsory and 8 elective), a summer internship program, and one course on soft skills, spread across four semesters.\"},{\"question\":\"What types of courses are listed in the detailed syllabus?\",\"answer\":\"The syllabus lists course modules across marketing, quantitative methods, financial management, organizational behavior, economics, information systems, accounting, research methods, HR, operations, analytics, and related specializations.\"},{\"question\":\"Can the course syllabus content change after publication?\",\"answer\":\"Yes. The syllabus for the courses is subject to change by the institution.\"}]","PGPM Program Syllabus - Class of 2018 - Course syllabus and program structure | DOCX",1788356234,83,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"pgpm-program-syllabus-class-of-2018-course-syllabus-and-program-structure","",{"@graph":36,"@context":86},[37,54,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/template/","Template",2,{"item":49,"name":13,"@type":43,"position":50},"https://docshare.wps.com/template/paper-templates/",3,{"item":52,"name":14,"@type":43,"position":53},"https://docshare.wps.com/template/pgpm-program-syllabus-class-of-2018-course-syllabus-and-program-structure/184117/",4,{"url":52,"name":14,"@type":55,"author":56,"headline":14,"publisher":58,"fileFormat":61,"inLanguage":23,"description":15,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-06","2026-09-02",true,{"@type":66,"interactionType":67,"userInteractionCount":11},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"PGPM Program Structure for the Class of 2018 includes which components?","Question",{"text":76,"@type":77},"It includes 28 courses (20 compulsory and 8 elective), a summer internship program, and one course on soft skills, spread across four semesters.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"What types of courses are listed in the detailed syllabus?",{"text":81,"@type":77},"The syllabus lists course modules across marketing, quantitative methods, financial management, organizational behavior, economics, information systems, accounting, research methods, HR, operations, analytics, and related specializations.",{"name":83,"@type":74,"acceptedAnswer":84},"Can the course syllabus content change after publication?",{"text":85,"@type":77},"Yes. 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