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provides the ability for anyone in an organization to understand and optimize how people experience their services across all touch points:  \nsimply, instantaneously, and at scale.  \nCompetitive Landscape  \nWeb Analytics 2017 Digital Marketing Analytics,  \n 2017   \nPerfect 5’s in Usability and UX, Execution Road Map, Performance, Partner Ecosystem, among other categories  \n“Multiple client references cite the tool's \"powerful\"features, reliability and flexibility”  \nDigital Intelligence  \nPerfect 5’s in Web Analytics, Cross-Channel Attribution, Social Analyticsand Partner Ecosystem, among other categories  \nCustomer Analytics  \n©2020 Adobe. All Rights Reserved. Adobe Confidential.  \n• Top score in Insights, Action and Usability categories. Perfect score of 10 from client references on  \n“likelihood to recommend”  \nAnalytics: What’s the End Goal?  \nAdobe Analytics is not just generic reporting  \nData Exploration  \nData Visualization  \nInsights  \nAction  \nResults (ROI)  \nAutomated Action  \nWHAT WHY/WHO SO WHAT  \n©2020 Adobe. All  \nRights  \nReserved. Adobe Confidential.  \nTop Reasons Organizations Choose Adobe for Customer Experience  \nAnalytics    \n􀂃 Robust Data Capture (No Data Sampling)  \n􀂃 Security/Privacy controls (FedRAMP Tailored & GDPR Compliant)  \n􀂃 User-Friendly Visualization Tool  \n􀂃 Optimize Digital Journeys  \n􀂃 Engage with the Right Visitors using Segmentation  \n􀂃 Automated Statistical & Predictive Analysis  \n􀂃 Deliver Long-Term Customer Impact with Cohort Analysis  \n􀂃 Invest in the Right Engagement Channels with Attribution  \n􀂃 Analyze Mobile Web and Mobile App Engagement  \n􀂃 Capture, Aggregate, and Analyze Videos (including YouTube)  \n􀂃 Easy Data Imports/Exports  \nPublic Sector Challenges:  \n􀂃 Difficult to understand customer interactions across digital channels  \n􀂃 Customer data in silos, hard to analyze  \n􀂃 Manual data processes limit agility  \n􀂃 Stale data does not allow for real-time analysis  \n􀂃 Legacy processes lack flexibility  \n©2020 Adobe. All  \nRights  \nReserved. Adobe Confidential.  \nVisualizations: Analysis Workspace  \nAnalysis Workspace is a flexible analytics canvas where users can utilize a set of easy-to-use tools to find and share insights.  \nIt enables users to build reusable projects that are customized to their unique questions and blend different views of data to tell a powerful datadriven story.  \nExample: Analysts in any organization can easily begin investigating the data with a few days of training.  \n©2020 Adobe. All Rights Reserved. Adobe Confidential.  \nDigital Journey: Flow & Fallout Analysis  \nDigital Journey: Flow Analysis is an update to traditional pathing analysis. It provides a new, intuitive visualization. It allows users to quickly explore movement through sites & apps to understand visitors’ journeys. These insights improve visitors’ experiences.  \nDigital Journey: Fallout Analysis  \nshows where visitors leave (fallout) or continue through (fall-through) a prespecified sequence of touchpoints, regardless of when the action occurred and across any touchpoint (not just goalsE)xample: Analysis of fallout during   \nthe renewal process on a DMV website .  \n©2020 Adobe. All Rights Reserved. Adobe Confidential.  \nLivestream Triggers with Adobe Campaign  \nLivestream Triggers leverages all analytics data to identify visitors of interest to reduce customer reengagement time from days to minutes.  \nTriggers provide the ability to follow up with customers who are not likely to return after cart abandonment, form drop-off, or incomplete process.  \nExample: Once the fallout from the DMV renewal process happens, a“trigger” can be sent to Adobe Campaign to remind the customer to finish their renewal.  \n©2020 Adobe. All Rights Reserved. Adobe Confidential.  \nSegmentation  \nSegmentation","cbCaialmEJuueVVo","https://ap.wps.com/l/cbCaialmEJuueVVo","pdf",8954103,54,"English","# Personalizing and Improving Citizen Communications\n## Competitive Landscape\n## Analytics: What’s the End Goal?\n## Top Reasons Organizations Choose Adobe for Customer Experience\n## Public Sector Challenges\n## Visualizations: Analysis Workspace\n## Digital Journey: Flow & Fallout Analysis\n## Livestream Triggers with Adobe Campaign\n## Segmentation","[{\"question\":\"What is Adobe Analytics used for in citizen or public-sector communications?\",\"answer\":\"Adobe Analytics helps organizations understand and optimize how people experience their services across all touchpoints, using data exploration, visualization, and insight-driven action.\"},{\"question\":\"How does the document connect analytics to measurable outcomes?\",\"answer\":\"It outlines a workflow from data capture and visualization to insights and results (ROI), including automated action and long-term impact via cohort analysis and attribution.\"},{\"question\":\"What public-sector challenges are highlighted?\",\"answer\":\"The document cites difficulties understanding interactions across digital channels, customer data in silos, manual processes limiting agility, stale data preventing real-time analysis, and legacy processes lacking flexibility.\"}]","Personalize Communications - A Guide to Improving Citizen Communications | PDF",1789268625,19]