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Owns digital advertising strategy, budget allocation, daily campaign execution, and performance optimization tied to KPIs such as content experiences, growth, and return on ad spend. Combines hands-on performance management with strategic planning, including guidance for organic social, competitive analysis, monthly reporting, and alignment with faith, core values, and organizational policies.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":16,"@type":70,"position":76},"https://docshare.wps.com/template/resumes/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/performance-marketing-manager-job-description/260742/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/performance-marketing-manager-job-description/260742.png","ImageObject",442,249,{"name":88,"@type":89},"Melati","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":79},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the core responsibilities of the Performance Marketing Manager?","Question",{"text":108,"@type":109},"The role leads integrated paid media and organic social strategy to drive audience growth, engagement, and donor acquisition. It owns advertising strategy and budget, directs campaign execution and optimization, and guides organic social performance.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which platforms and activities are included in paid media execution?",{"text":113,"@type":109},"Paid advertising campaigns are planned, executed, and managed across digital platforms such as Meta, Google, YouTube, and other emerging channels. The role optimizes targeting, creative testing, budget pacing, and performance adjustments, and works with the Creative team on ads, copy, landing pages, and audience segments.",{"name":115,"@type":106,"acceptedAnswer":116},"What skills and experience are required for this position?",{"text":117,"@type":109},"The role requires experience managing and optimizing paid digital advertising campaigns for audience growth and brand awareness, proficiency with advertising dashboards and analytics tools, and strong project management and communication abilities. 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This role owns digital advertising strategy and budget, directs day-to-day campaign execution and optimization, and guides organic social media. This role blends strategic planning with hands-on performance management to deliver against key indicators including content experiences, audience growth, and return on ad spend.  \nSUPERVISORY RESPONSIBILITIES  \n● Marketing Manager  \nDUTIES/RESPONSIBILITIES  \nStrategy & Leadership  \n● Develop and lead the integrated paid media and organic social strategy across all four Denison Ministries brands, aligned with ministry goals and annual marketing plans set by the CMO.  \n● Manage and mentor the Marketing Manager, setting clear priorities, providing performance coaching, and fostering cross-brand collaboration.  \n● Own the monthly and annual advertising budget, allocating spend across channels and brands to maximize efficiency and impact.  \n● Demonstrate comfort and fluency with AI systems, applying them thoughtfully to improve campaign performance, creative development, reporting, and team productivity.  \nPaid Media Execution  \n● Plan, execute, and manage paid advertising campaigns across relevant digital platforms ( including but not limited to Meta, Google, YouTube, and other emerging channels) to grow audience and brand awareness.  \n● Own day-to-day optimization of advertising campaigns, including audience targeting, creative testing, budget pacing, and performance adjustments to maximize results.  \n● Oversee the development of ad creative, copy, landing pages, and audience segments in partnership with the Creative team, ensuring continuous testing and iteration.  \nOrganic Social Strategy  \n● Set the organic social strategy across Denison Ministries brands, guiding the Marketing Manager on content planning, channel mix, posting cadence, and community engagement.  \n● Establish performance benchmarks for organic social, balancing audience growth, engagement, and brand health across platforms including YouTube, TikTok, Instagram, Facebook, and X.  \n● Identify content repurposing opportunities and ensure organic and paid efforts work together to extend reach of core content.  \nAnalytics & Reporting  \n● Perform competitive analysis and market research to identify opportunities, benchmark performance, and inform strategic advertising decisions.  \n● Track and analyze monthly performance metrics, including content experiences, audience growth, reach, engagement, conversions, and spend efficiency.  \n● All other duties as assigned by the Chief Marketing Officer.  \n● Ensure that performance and conduct align with the ministry’s Statement of Faith, Core Values, Organizational Playbook, and Employee Handbook.  \nREQUIRED SKILLS/ABILITIES  \n● Experience managing and optimizing paid digital advertising campaigns across platforms such as Meta, Google, and YouTube, with a focus on audience growth and brand awareness.  \n● Proficiency with advertising dashboards, analytics tools (e.g., Google Analytics), and Google Workspace, with strong attention to detail and organization.  \n● Strong project management instincts with the ability to coordinate across multiple campaigns and proactively drive work forward.  \n● Excellent written and verbal communication abilities to present data-driven insights, create compelling ad copy, and collaborate effectively across teams.  \n● Quick learner who stays current with platform updates, algorithm changes, and digital marketing trends in a rapidly evolving landscape.  \nEDUCATION AND EXPERIENCE:  \n● Bachelor’s degree preferred or equivalent professional experience.  \n● 3+ years of experience in digital advertising, marketing, or paid media.  \nDenis","cbCaisYSXBJhISkH","https://ap.wps.com/l/cbCaisYSXBJhISkH","pdf",134356,"English","# Job Summary\n# Supervisory Responsibilities\n# Duties and Responsibilities\n## Strategy & Leadership\n## Paid Media Execution\n## Organic Social Strategy\n## Analytics & Reporting\n# Required Skills/Abilities\n# Education and Experience\n# Job Description Acknowledgement","[{\"question\":\"What are the core responsibilities of the Performance Marketing Manager?\",\"answer\":\"The role leads integrated paid media and organic social strategy to drive audience growth, engagement, and donor acquisition. It owns advertising strategy and budget, directs campaign execution and optimization, and guides organic social performance.\"},{\"question\":\"Which platforms and activities are included in paid media execution?\",\"answer\":\"Paid advertising campaigns are planned, executed, and managed across digital platforms such as Meta, Google, YouTube, and other emerging channels. The role optimizes targeting, creative testing, budget pacing, and performance adjustments, and works with the Creative team on ads, copy, landing pages, and audience segments.\"},{\"question\":\"What skills and experience are required for this position?\",\"answer\":\"The role requires experience managing and optimizing paid digital advertising campaigns for audience growth and brand awareness, proficiency with advertising dashboards and analytics tools, and strong project management and communication abilities. A bachelor’s degree is preferred, or equivalent experience, plus 3+ years in digital advertising, marketing, or paid media.\"}]","Performance Marketing Manager - Job Description | PDF",1789345512]