[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-245106-105":53,"doc-detail-245106-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","perfect-basic-brand-proposal-guide","Perfect Basic Brand Proposal - Guide","","A practical guide to writing a brand proposal for collaborations, sponsorships, or partnerships. It explains why proposals are critical for brand communication, reducing rejection caused by poor messaging, and preventing misunderstandings through written emails. The proposal structure focuses on two main parts—logistics and marketing—covering introduction details, project description, brand integration, KPIs, and timeline with budget. It also highlights key planning questions, audience and channel selection, and the need to consider every expense to avoid hidden-cost conflicts.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/perfect-basic-brand-proposal-guide/245106/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/perfect-basic-brand-proposal-guide/245106.png","ImageObject",442,249,{"name":88,"@type":89},"Evangeline","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-18","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is a brand proposal and who typically writes it?","Question",{"text":109,"@type":110},"A brand proposal is a written offer from a bartender or an event organiser to a potential brand partner for a collaboration. It is used to communicate the partnership clearly in writing.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What are the two main parts of a brand proposal?",{"text":114,"@type":110},"A brand proposal can be broken down into two parts: Logistics and Marketing. These guide what information to provide and how the collaboration creates value.",{"name":116,"@type":107,"acceptedAnswer":117},"What should be included in the timeline and budget section?",{"text":118,"@type":110},"The timeline should state when the event starts and how long it runs, with clear deadlines and milestones for brand involvement. 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In order to create relationships with brands you MUST understand the language they speak. A great idea can be ignored by a brand if it communicated to them incorrectly.  \nHow many times have you been rejected by a brand even thought you KNEW the idea was a winner?  \nFirst of all, it is a great skill to have-to know how to create a great proposal, since a great proposal can make or break a sale. Secondly, it’s good business etiquette, don’t simply ignore it. If you want to have an official partnership with a brand or a company, in the end everything will always come down to what is written on paper as opposed to discussed over the phone or in person.  \nInsiderTip: if you request anything from a brand, either it is just free stock or promo materials, or  sponsorship and a budget-always do it in a written way. Keeping emails communication can always back you up in case of any misunderstanding or issues.  \nHow to do it? Where to start?  \nA brand proposal can essentially be broken down to 2 parts-Logistics + Marketing!  \nHere is a basic list of the main core topics you need to cover when writing a brand proposal:  \n- Introduction  \n- Description of your idea | project  \n- Brand integration  \n- KPIs  \n- Timeline and Budget  \nIntroduction  \nExplain who you are, include following:  \n- Your name  \n- Your position at the bar/company  \n- Provide bar details-what’s the bar concept, awards & recognitions, include pictures, provide social media channels & links.  \nInsiderTip: If you already working with the target brand, include brand sales, menu listings or simply highlight your existing POSITIVE relationship.  \nThe biggest enemy of organising a successful collaboration is ASSUMPTION. Never assume that the person on the other side of the email know who you are, what you are or the things ‘you have achieved’or cares about your future ambitions.  \nThe final decision maker is usually the brand manager that has to deal with hundreds of proposals annually.  \nDescription of your idea or project  \nDescribe in one sentence what is your idea or project you’re willing to do. Be specific.  \nAnswer following questions:  \n1. What are you planning to do?  \n- Guest bartending (guest shift)  \n- Seminar of guest speaker  \n- Staff party  \n- Pop up  \n- Themed event  \n2. What is the purpose of this idea?  \n- Local or International PR  \n- Community engagement  \n- Sales  \n- Foundation for a long-term brand partnership  \n3. Who is your target audience?  \n-Industry  \n-Consumers  \n-Mix of both  \n4. What are the PR communicational channels you plan to use?  \n-Digital | blogs, influencers & social media platforms etc.  \n-Traditional | magazines, radio, newspaper etc.  \nInsiderTip: Provide basic details for the type of activity. For example, a 4 hour guest bartending shift on  date X with a 3 drink cocktail menu.  \nBrand Integration  \nKeep in mind: brands’ultimate goal is to sell their product, either way, your idea or a project, should always have an impact on a brand performance (sales or marketing) . Be specific in your proposal, explain how your project is relevant to the brand and why it has to be involved.  \n1. How are you planning to integrate the brand partner?  \n- A branded bar or area  \n- Printed promo materials  \n- Educational integration  \n- Social media PR  \n- Event menu listing  \n- Sample giveaway  \n- Direct Guest Interaction  \n2. What brand is going to achieve from this collaboration?  \n- Brand awareness & exposure to the bartending community  \n- Category exclusivity per event day/night  \n- Special offers/promos  \n- Media coverage  \n- Volume of sales  \nBrand integration can range from the basic to the most conceptual. The key is to make a clear link between the event & the brand in order for this to make ","cbCaitrN54nNwDnJ","https://ap.wps.com/l/cbCaitrN54nNwDnJ","pdf",143174,"English","# Perfect Basic Brand Proposal\n## What is it and why it matters\n## How to do it: structure and start\n## Core topics to cover\n## Introduction\n## Description of your idea or project\n## Brand integration\n## Timeline and budget","[{\"question\":\"What is a brand proposal and who typically writes it?\",\"answer\":\"A brand proposal is a written offer from a bartender or an event organiser to a potential brand partner for a collaboration. It is used to communicate the partnership clearly in writing.\"},{\"question\":\"What are the two main parts of a brand proposal?\",\"answer\":\"A brand proposal can be broken down into two parts: Logistics and Marketing. These guide what information to provide and how the collaboration creates value.\"},{\"question\":\"What should be included in the timeline and budget section?\",\"answer\":\"The timeline should state when the event starts and how long it runs, with clear deadlines and milestones for brand involvement. The budget should include a detailed layout of all expected expenses to prevent underestimating and later miscommunication.\"}]","Perfect Basic Brand Proposal - Guide | PDF",1789225094]