[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253896-105":53,"doc-detail-253896-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","pendulum-emv-calculation-template-fillable-weekly-earned-media-value-emv-report","Pendulum EMV Calculation Template - Fillable - Weekly Earned Media Value (EMV) Report","","Weekly Earned Media Value (EMV) report template for converting vanity social metrics into auditable business outcomes. Includes sections for executive summary with total weekly EMV, percent change, hidden value captured from non-text sources, and efficiency gains from automated multimodal AI. Provides a multi-platform breakdown across TikTok, YouTube, Instagram Reels, podcasts, and niche channels, plus an “invisible impact” view for spoken brand mentions, visual logo exposure, and dark social estimates, followed by competitive narrative share and risk/cost savings prompts.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":36,"@type":70,"position":76},"https://docshare.wps.com/template/forms/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/pendulum-emv-calculation-template-fillable-weekly-earned-media-value-emv-report/253896/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/pendulum-emv-calculation-template-fillable-weekly-earned-media-value-emv-report/253896.png","ImageObject",442,249,{"name":88,"@type":89},"Xiajie","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What inputs are needed to calculate the weekly EMV report?","Question",{"text":109,"@type":110},"Fill in the date range and weekly totals, then provide counts and engagement rates per platform to compute estimated impressions and calculated EMV. Values for spoken mentions, visual brand exposure, and dark social estimates are also required.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the template estimate hidden value from non-text sources?",{"text":114,"@type":110},"It allocates a hidden value amount derived from non-text inputs such as video transcripts, audio podcasts, and visual logo detection, expressed as a portion of the total.",{"name":116,"@type":107,"acceptedAnswer":117},"What does the “Competitive Share of Narrative” section measure?",{"text":118,"@type":110},"It compares the brand’s EMV against a competitor and records narrative dominance by industry trend and audience channel, including specified time/age and platform examples.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253896,1790240276,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":35,"category_name":36,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},8814010472675,"https://avatar.qwps.com/avatar/WGlhamll","Weekly Earned Media Value (EMV) Report Template  \nThis formula moves you from vanity metrics to business outcomes. You can finally show proof that your brand is generating millions in auditable market value that your old social listening tools were simply unable to track.  \nUse our Gemini Gem to calculate your EMV, or use our template below to build your own:  \nDate Range: [  ] – [  ]  \nDATE DATE  \nConverged Team: PR, Marketing, & Social  \n1. Executive Summary:  \n• Total Weekly EMV: $[  ]—A [  ]% increase vs. previous week.  \nAMOUNT PERCENTAGE  \n• Hidden Value Unlocked: $[  ] of this value (roughly   %) was captured from non-text sources,  \nAMOUNT X  \nincluding video transcripts, audio podcasts, and visual logo detection.  \n• Efficiency Gain: By using automated multimodal AI, we saved [   ] analyst hours compared to manual  \nNUMBER  \n“column-inch” reporting.  \n2. Multi-Platform Value Breakdown  \nThis section calculates the ROI of organic mentions across the audience’s preferred video-first channels.  \n\n| Platform | Total Mentions | Estimated Impressions | Engagement Rate | Calculated EMV |\n| --- | --- | --- | --- | --- |\n| TikTok | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>PERCENTAGE | $[  ]\u003Cbr>AMOUNT |\n| YouTube (Shorts/Long) | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>PERCENTAGE | $[  ]\u003Cbr>AMOUNT |\n| Instagram Reels | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>PERCENTAGE | $[  ]\u003Cbr>AMOUNT |\n| Podcasts (Audio) | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>NUMBER | N/A | $[  ]\u003Cbr>AMOUNT |\n| Fringe/Niche Channels | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>NUMBER | [  ]\u003Cbr>PERCENTAGE | $[  ]\u003Cbr>AMOUNT |\n\n3. The Invisible Impact  \n• Spoken Brand Mentions (ASR): $[  ] in value, e.g., derived from conversations halfway through vlogs  \nAMOUNT  \nand podcasts where the brand was not tagged in the description.  \n• Visual Brand Exposure (OCR/Logo): $[  ] in value, e.g., from logo appearances in the background of  \nAMOUNT  \nviral videos and user-generated screenshots.  \n• Dark Social Estimations: High-intent traffic arriving via niche channels, representing an estimated $[  ] in trusted peer-to-peer value.  \nAMOUNT  \n4. Competitive Share of Narrative  \n• Our EMV vs. Competitor A: We outpaced [   ] by [   ] in  \nCOMPETITOR NAME PERCENTAGE  \n[  ] across [  ] .  \nE. G. SPOKEN SENTIMENT CHANNEL  \n• Narrative Dominance: Our brand led the conversation on [   ] among  \n[  ] on [  ]  \nKEY INDUSTRY TREND  \nE. G. 18–34-YEAR-OLDS E. G. REELS  \n5. Risk Mitigation & Cost Savings  \n6. Strategic Mandates for Next Week  \n\n|  |\n| --- |\n|  |\n|  |","cbCaivMOeYQEZZzi","https://ap.wps.com/l/cbCaivMOeYQEZZzi","pdf",497822,"English","# Executive Summary\n# Multi-Platform Value Breakdown\n# The Invisible Impact\n# Competitive Share of Narrative\n# Risk Mitigation & Cost Savings\n# Strategic Mandates for Next Week","[{\"question\":\"What inputs are needed to calculate the weekly EMV report?\",\"answer\":\"Fill in the date range and weekly totals, then provide counts and engagement rates per platform to compute estimated impressions and calculated EMV. Values for spoken mentions, visual brand exposure, and dark social estimates are also required.\"},{\"question\":\"How does the template estimate hidden value from non-text sources?\",\"answer\":\"It allocates a hidden value amount derived from non-text inputs such as video transcripts, audio podcasts, and visual logo detection, expressed as a portion of the total.\"},{\"question\":\"What does the “Competitive Share of Narrative” section measure?\",\"answer\":\"It compares the brand’s EMV against a competitor and records narrative dominance by industry trend and audience channel, including specified time/age and platform examples.\"}]","Pendulum EMV Calculation Template - Fillable - Weekly Earned Media Value (EMV) Report | PDF",1789271576]