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The guide covers proper naming conventions for first and second references, correct use of primary logos (including approved vertical, horizontal, and circular versions), and restrictions against modification, cropping, or distorted reproduction. 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Grounded in thestrength of its American Indian rootsandthe diversity of its people, UNCPprovides opportunities for students  \nto achieve their dreams, uplift theircommunities and leave their mark onthe world.  \nThis style guide has been designed to ensure the consistent application ofgraphic standards for UNC Pembroke (UNCP) .  \nIn the following pages, you will find detailed guidelines on the proper use ofinstitutional logosin various communication materials and documents.  \nAdditionally, this guide includes other university graphics, approved typefonts, official colors, patterns, textures and guidelines for written content.  \nBy adhering to this guide, we aim to create a more cohesive and powerfulpresence for UNCP. By offering university departments uniform languageand visual resources, we equip them with the necessary tools to uphold ourbrand identity. This unity is vital in our collective pursuit of successfulcommunication.  \n# Table of Contents\n\nBRAND  \n05 Naming  \n06 University Logo  \n10 Other University Marks  \n12 Athletic Logos  \n13 Color Palette  \n14 Color Gradients  \n15 Typography  \n16 Patterns  \nSTYLE  \n19 Photography & Videography  \n23 Social Media  \n24 Writing Style  \nRESOURCES  \n28 Stationery  \n30 Creative Services  \n30 Web Services  \n32 Trademark & Licensing  \n32 Requests  \n3  \nBRAND  \nBRAND  \nNaming  \nUse UNC Pembroke on first reference in communications intended for externalaudiences, such as prospective student materials, parent and family updates, alumnimessages, advertisements and news releases for local media.  \nUNCP is appropriate for second references in most cases. It may also be used on firstreference for internal communications, including departmental flyers, campus emailsand social media posts (where character limits apply) .  \nWhen referring to UNCP,“university”should be written in lowercase (e.g., The university isclosed today) .  \nBraveNation is suitable for social media, undergraduate admissionsand athletics.  \nThe full name, University of North Carolina Pembroke, will only be used in specific formalor legal contexts, such as diplomas and commencement materials. Whilemaintaining our connection to the UNC System, we prioritize our distinct identity byemphasizing “Pembroke” andthe “P.”  \n\n| University of North Carolina Pembroke  \u003Cbr>FULL NAME   | UNC Pembroke  \u003Cbr>SHORT HAND   | UNCP  \u003Cbr>ACRONYM   | BraveNation  \u003Cbr>NICKNAME   |\n| --- | --- | --- | --- |\n\n5  \nBRAND  \n# University Logo\n\n## PRIMARY LOGO\n\nThe primary logo, designed todepict Old Main, isusedin all branding materials orcommunications from or about the university. This logo should be used in internal andexternal communications.  \nThe university offers a vertical, horizontal and circular version of the primary logo. Theversion used should be selected based on design aspects. All logos can be found in theshared (k) drive in the branding folder.  \n## PRIMARY VERTICAL\n\nUNCP  \n## PRIMARY HORIZONTAL\n\nUNC  \n# PEMBROKE\n\n## PRIMARY CIRCULAR\n\nUSAGE  \nThe logo should not be modified or reconstructed in any way. Creating secondarylogos isnot allowed, as it can confuse audiencesand weaken our efforts to maintain aunified, recognizable brand. The logo should never be cut, cropped or distorteddisproportionately.  \nAvoid placing the logo on a background that matches any of its design elements (suchas the sun), as this can cause parts of the logo to become invisible. Always use versionswith transparent backgrounds — there should be no box or border surrounding the logo.  \nBRAND  \n# University Logo\n\n## COLOR OPTIONS\n\n\n| \u003Cbr>|  |  |  | \u003Cbr>|  |  |  | \u003Cbr>|  |  |  |\n| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |\n| |  |  | | |  |  | | |  |  | |\n| UNCP UNCP UNCP   |  |  |  |  |  |  |  |  |  |  |  |\n\nUNCP UNCP  \n\n| \u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>| UNC  \u003Cbr>PEMBROKE  \u003Cbr>UNC","cbCaiqi9gdTh1tik","https://ap.wps.com/l/cbCaiqi9gdTh1tik","pdf",5868497,"English","# BRAND\n## Naming\n## University Logo\n### PRIMARY LOGO\n### PRIMARY VERTICAL\n### PRIMARY HORIZONTAL\n### PRIMARY CIRCULAR\n## Other University Marks\n## Athletic Logos\n## Color Palette\n## Color Gradients\n## Typography\n## Patterns\n# STYLE\n## Photography & Videography\n## Social Media\n## Writing Style\n# RESOURCES\n## Stationery\n## Creative Services\n## Web Services\n## Trademark & Licensing\n## Requests","[{\"question\":\"What are the naming rules for UNC Pembroke in external communications?\",\"answer\":\"Use “UNC Pembroke” on first reference for external audiences such as prospective students, families, alumni messages, advertisements, and local media releases. Use “UNCP” for second references in most cases.\"},{\"question\":\"How should the primary university logo be used and protected from misuse?\",\"answer\":\"Use the approved primary logo versions (vertical, horizontal, or circular) and never modify, reconstruct, crop, cut, crop, distort, stretch, or add effects. Avoid backgrounds that match design elements and use transparent-background versions with no surrounding box or border.\"},{\"question\":\"Which brand elements does the guide standardize beyond logos?\",\"answer\":\"The guide standardizes approved type fonts, official colors, color gradients, patterns and textures, plus guidelines for written content, photography/videography, social media, and overall writing style.\"}]","PEMBROKE - Branding, Style and Identity Guidelines | PDF",1790260336,6]