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Based on our experience at \u003CYour_Agency_Name>, we are confident we can greatly increase your site traffic and on-site conversions within the next 12 months.  \n\u003CYour_Agency_Name> has been delivering best-in-class search, display, and video campaigns to our clients for over \u003CYour_Agency_Age> years. We build our AdWords campaigns within your master account, giving you full administrative access, transparency, and control. We're here to deliver the highest quality traffic to your site, and ensure you're seeing a true return on your investment.  \nWe employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals. If you have any questions or concerns about this proposal, please don't hesitate to leave a comment or email me a[t info@agency.com](t info@agency.com).  \nSincerely,  \n\u003CYour_Agency_Contact_Name>\u003CYour_Agency_Name>  \nScope of Services  \nResearch  \nWe did a little research for you free of charge. Did you know your top competitor is currently spending $xx,xxx a month on paid search ads? And they're getting x,xxx,xxx impressions and xx,xxx clicks each month.  \nIn addition to competitive insights, we use industry-leading tools to discover more about your customer's online activities, interests, and demographics. We dive deep into your website and online presence to discover what's working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a kick-butt digital strategy!  \nStrategy  \nYou need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behavior and marketing fundamentals.  \nWe will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.  \nMeasurement and Key Performance Indicators  \nNo brand, product, industry, or campaign is the same. We work with you to ensure youreach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs.  \nWhether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. It's not the 1960s anymore-we know when advertising works!  \nIf you don't have a hard conversion on your site, and your main objective is to increase the awareness of your brand against your target audience, we can do that too! We use Google's Brand Lift surveys to understand the impact our campaign has had on the awareness of your brand.  \nTO LEARN MORE ABOUT BRAND LIFT SURVEYS, CHECK OUT THIS VIDEO:  \nClick to play video in browser  \nCampaign Setup and Execution  \nSearch Ads  \nAd Groups  \nYour campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.  \nText Ad Development  \nNext, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more.  \nKeywords  \nWe deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting,\u003CYour_Agency_Name> will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.  \nLanding Pages  \nOptimizing landing pages is a key part of a successful digital campaign that is too often overlo","cbCaijuibqQLjvOY","https://ap.wps.com/l/cbCaijuibqQLjvOY","pdf",606950,"English","# Overview\n## Scope of Services\n## Research\n## Strategy\n## Measurement and Key Performance Indicators\n## Campaign Setup and Execution\n### Search Ads\n### Campaign Management\n## Reporting","[{\"question\":\"What results does the PPC proposal aim to achieve within 12 months?\",\"answer\":\"The proposal aims to increase site traffic and on-site conversions through SEM and Google AdWords. 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