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This dynamic leader will oversee promotional efforts throughout the organization with a focus on building engagement and telling our story. They will have the opportunity to collaborate across departments, including performing arts, visual arts, exhibitions and community engagement and supervise a small team of marketing focused individuals.  \nDUTIES/RESPONSIBILITIES  \n1. Create and regularly assess the annual marketing plan for the organization  \n2. Collaborate with various department leaders (performances, visual art classes, exhibitions, gift gallery and community engagement) to coordinate marketing efforts and stay within strategic initiatives and budget  \n3. Plan and manage ad campaigns (online, print, radio, social, etc. ) with assistance from marketing associate  \n4. Write and edit copy for marketing channels including website, email, social media and print  \n5. Oversee planning, creation and completion of theatre programs and annual brochures  \n6. Have a strong understanding of the organization’s finances and oversee marketing budget  \n7. Approve and track marketing expenditures to budget  \n8. Manage online reputation by monitoring and responding to online communications  \n9. Build brand awareness and ensure consistency across assets  \n10. Identify potential patrons and the best ways to connect with them  \n11. Analyze sales reports and work with department leaders to use that information to adjust plan  \n12. Evaluate demand for various programs and offerings and adjust marketing as needed  \n13. Research competitors and similar organizations  \n14. Supervise in-house graphic designer and marketing associate  \n15. Typical duties as required.  \nPOSITIONS SUPERVISED  NUMBER OF EMPLOYEES  \nDIRECT  \nMarketing Associate 1  \nGraphic Designer 1  \nINDIRECT  \nBox office staff, for coordination on promotional efforts  \nSUPERVISION RECEIVED  \nThe Marketing Director reports to the Executive Director.  \nFINANCIAL RESPONSIBILITY  \nFinancial responsibility includes meeting operationally assigned budgets with an ongoing goal of exceeding abreakeven as a minimum for all activities and initiatives.  \nCONTACTS  \nThe Marketing Director works collaboratively with all leadership of the PCA and multiple external agencies and businesses.  \nQUALIFICATIONS  \nEDUCATION – Bachelor’s Degree in relevant field (e.g., marketing, business, communications or related field) EXPERIENCE-At least three years of professional experience in marketing and promotion; marketing experience within an arts organization or nonprofit preferred.  \nSKILLS NEEDED  \n• Exceptional knowledge of current marketing techniques and platforms, with an emphasis on digital and social media  \n• Excellent written, verbal and interpersonal communication abilities  \n• Experience leading a marketing team  \n• Proven budget management abilities  \n• Project management  \n• Attention to detail  \n• Ability to multitask and manage time  \n• Excellent analytical skills, including reviewing data and reporting  \n• Professional work ethic  \nSPECIAL REQUIREMENTS  \nThe Marketing Director is required to regularly talk with and hear colleagues and clients in person and over the phone. Must be able to use a computer with keyboard and both standard size and oversized computer monitors. Must be able to visually review print and digital materials where fine graphic details, colors and text are critical. Ability to review the audio of promotional materials is also necessary.  \nWAGE & BENEFITS  \nThis is full-time, exempt position, with hours Monday-Friday, including occasional evening and weekend hours. Employee to work in the of","cbCaitIKVNxuHM1t","https://ap.wps.com/l/cbCaitIKVNxuHM1t","pdf",149219,"English","# Function\n# Duties/Responsibilities\n# Positions Supervised\n# Supervision Received\n# Financial Responsibility\n# Contacts\n# Qualifications\n# Skills Needed\n# Special Requirements\n# Wage & Benefits\n# Mission & Vision","[{\"question\":\"What are the primary responsibilities of the Marketing Director?\",\"answer\":\"Create and assess an annual marketing plan, coordinate promotional efforts across departments, and plan ad campaigns across online and print channels. The role also includes writing and editing marketing copy and overseeing marketing for theatre programs and annual brochures.\"},{\"question\":\"How does the Marketing Director handle budgeting and expenditures?\",\"answer\":\"Manage the marketing budget by having strong understanding of organizational finances, approve and track marketing expenditures against the budget, and aim to exceed break-even as a minimum for activities and initiatives.\"},{\"question\":\"What qualifications and skills are required for the position?\",\"answer\":\"A bachelor’s degree in a relevant field and at least three years of professional marketing and promotion experience, preferably in arts organizations or nonprofits. Required skills include digital and social media expertise, strong communication, team leadership, budget management, project management, attention to detail, multitasking, and analytical capability for reviewing data and reporting.\"}]","Paramount Center for the Arts - Marketing Director Job Description - October 2024 | PDF",1789320763]