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It explains why partnerships drive profitability and growth, supported by IDC research benefits such as expanded sales and marketing coverage, access to solution and customer expertise, and improved competitiveness. 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There are too many choices for customers to try to be a jack of all trades. And that means finding complementary business partners to go to market with to provide complete solutions to your customers. The Partnering Maturity model provides a framework for channel partners to use when considering their own readiness to partner as well as that of an organization with which they want to partner.“  \n-Darren Bibby Program Vice-President, Channels and Alliances Research  \nPartnerships are Essential to Profitability and Growth  \nToday more than ever, partnerships are essential to building total solutions, business growth and winning against the competition. However, learning how to build the right partnerships effectively can be challenging, time consuming and costly.  \nAccording to IDC research, the benefits of partnering include:  \n• Increased sales and marketing coverage in current or new geographies  \n• Access to solution and customer specific knowledge and expertise  \n• Industry specific expertise  \nThe same research describes higher market share, stronger reputation, competitiveness, profitability and coverage of resource and solution gaps as the value derived from successful partnerships. So why some partners do chose to go it alone? The reason is that it takes time and money to build relationships and develop trust.  \nIAMCP…  \n1. $10 Billion dollars!* Partner to Partner business transacted each year  \n2. International Market Expansion: Find connections in new markets faster and at a lower cost  \n3. New Solutions & Business: Partner to offer a full solution to existing and new customers  \n4. Global, Dynamic Communities: Over 100 chapters & thousands of members  \n5. Unified Partner Voice: When Microsoft is looking for input on programs and incentives, it turns to IAMCP.  \nJoin IAMCP Today:  \n[http://www.joiniamcp.org/index.html](http://www.joiniamcp.org/index.html)  \n* According to IDC Research  \nWhat do IAMCP Partners Say…  \n\"IAMCP sponsorship accelerated our marketing efforts by at least 6 months and I came away from the Worldwide Partner Conference with solid leads and international opportunities.” -EJ Harof, Global Partner Development, Kubisys  \n\" IAMCP represents companies with whom I could form profitable, mutually beneficial partnerships.” -Tim Martin, Business Development Manager Action Point  \n\"IAMCP is one of the most efficient things we can do to grow our business—whether it’s navigating business shifts, personnel changes at Microsoft or connecting with another trusted Microsoft Partner IAMCP never fails to help us deliver results ”. -Eran Barlev, Sela Canada  \nIAMCP is Taking it to the Next Level…  \nThis P2P Maturity Model Playbook offers a practical ‘how-to’ approach to mastering skills essential for developing successful partnerships. The playbook features a self-assessment tool and resources designed to help YOU build successful partnerships.  \nLearn how to use P2P Maturity Model approaches to increase market share and accelerate growth  \nUnderstand how to increase capacity to serve customers in other geographical markets  \nLeverage the P2P Maturity Model to efficiently target the right partnerships for your organization and build a channel program  \nthat works  \nBest Practice and Best in Class Drives Partnering Success  \n• Based on the research and in collaboration with IDC, IAMCP** created the P2P Maturity Model – a framework of 10 business functions and 4 levels of maturity that must be considered when two or more organizations look to partner on a deal, a campaign, or a business  \n• The Partnership Maturity Model has been an invalu","cbCaiddYM4CMrwJz","https://ap.wps.com/l/cbCaiddYM4CMrwJz","pdf",1282467,69,"English","# Table of Contents\n## Business Case for Partnerships\n## P2P Maturity Model\n## P2P Maturity Model 10 Business Functions\n## Call to Action/Summary\n## Contributors","[{\"question\":\"What is the purpose of the P2P Maturity Model Playbook?\",\"answer\":\"It provides a practical how-to approach to master skills needed for developing successful partnerships, including a self-assessment tool and related resources.\"},{\"question\":\"What are the key elements of the P2P Maturity Model?\",\"answer\":\"It defines four maturity levels and ten business functions that organizations consider when partnering on deals, campaigns, or business opportunities.\"},{\"question\":\"Why are partnerships essential for profitability and growth?\",\"answer\":\"Partnerships help organizations build total solutions, gain business growth, and compete effectively, while delivering benefits like increased coverage, expertise access, and stronger market share.\"}]","P2P Maturity Model Playbook - Overview - How to Use | PDF",1789844443,24]