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The larger flyer version can contain detailed information and be included along with orders to distributors, retailers, or restaurants. The smaller card can provide more concise messaging to specific audiences at events or on top of retail counters. Collectively, they are an example of an easy way to increase your brand’s visibility and boost local sales. Many of the same concepts are directly applicable to other marketing forms (social media, blogs, websites, etc) .  \nWhy does it matter?  \nSales! But beyond that: a 2024 Sea Grant survey of NH residents shows that eating seafood often and learning about responsible aquaculture correlates with positive views of the NH industry. When people learn about oyster aquaculture, they tend to support it.  \nHow can I customize these flyers?  \nMarketing is about storytelling. Any background, enthusiasm, and personal touch you can give your oysters in the market is worthwhile, so customize this however you’d like!  \nContent sections to consider:  \n● Background: brief history of the farm, farmer bio(s), your mission and goals.  \n● Farm stories: let the buyer in on something going on on the farm! Highlight an employee, your family, wildlife on the lease, etc, or explain an exciting piece of equipment to educate a reader about daily operations.  \n● Sustainability or farm practices or community: restoration partnerships, collaborations with other farmers, research projects, hosting interns!  \n● Growing techniques: briefly explain how you grow your oysters and what makes the product unique (e.g., handling methods, on bottom, floating, etc. )  \n● Location: NH buyers care a lot about local farming. Highlight your site-region, bottom type, river or estuary, etc-to paint a picture and give some context to your flavor profile.  \n● Flavor profile: a must. The more detailed your description, the more you’ll pique your customer’s interest. Think big-check out the oyster flavor wheel for inspiration!  \n● Find our oysters: highlight where to find your oysters and events you shuck at.  \n● Farm favorite recipes: suggestions for how to prepare your oysters!  \nImages: photos of your product, crew, farm, and site. Logos and other graphics work well too.  \nResources for more information:  \n● East Coast Shellfish Growers’ Association marketing tips: [https://ecsga.org/marketing/](https://ecsga.org/marketing/)  \n● University of Florida Online Resource Guide for Aquaculture:  \n[https://shellfish.ifas.ufl.edu/oyster-culture/marketing/](https://shellfish.ifas.ufl.edu/oyster-culture/marketing/)  \n● ‘New Hampshire Residents’ Perceptions of Aquaculture Show Opportunities for Education’, Maccaroni, A., Whitmore, E. and Williams, L. 2024. Carsey School of Public Policy, University of New Hampshire. [https://dx.doi.org/10.34051/p/2024.18](https://dx.doi.org/10.34051/p/2024.18)  \nTemplate Instructions:  \nThe flyer and postcard have been created in Canva, a widely-used free online graphic design tool. It’s very user-friendly, but if it’s new to you, try finding someone in your life who knows Canva to help you customize your first flyer if you can. From there, follow these steps:  \nAccess the template: Click on the template link, and click “edit template.” Name the file in the upper left corner by clicking “file” and clicking the document title in the drop down menu.  \nUpload photos: You can add any photos you have already downloaded on your device by clicking on“uploads” in the left sidebar. From there, select “upload files” and choose the image you want. Once it’s uploaded, click the photo and it will appear in your flyer. Drag it to one of the open image frames and Canva will automatically crop the image to that size and shape.  \nChange your color scheme: Click on any shape on the f","cbCaimXwu3OV2Fqa","https://ap.wps.com/l/cbCaimXwu3OV2Fqa","pdf",4328940,"English","# NH Oyster Marketing Resources - A User’s Guide\n## Why marketing matters\n## Customizing the flyers\n## Template instructions (Canva)\n## Design tips\n## Printing recommendations","[{\"question\":\"What is the purpose of the Oyster Marketing Resources guide?\",\"answer\":\"It gives a brief marketing background and provides easily customizable flyer and postcard templates to help increase brand visibility and boost local sales for oyster aquaculture.\"},{\"question\":\"Which content sections should be included in the flyers?\",\"answer\":\"Consider background (farm and farmer bio), farm stories, sustainability/farm practices/community, growing techniques, location, flavor profile, where to find oysters, and farm favorite recipes.\"},{\"question\":\"How can the templates be customized in Canva?\",\"answer\":\"Open the template link and choose “edit template,” then upload photos, update the color scheme, edit text boxes, and for the 5x7 design arrange text to fit the chosen front image.\"}]","OYSTER MARKETING RESOURCES - NH Oyster Marketing Resources-A User’s Guide | PDF",1789142086]