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The position is responsible for creating, managing, and publishing engaging social-first content across resort digital channels, maintaining brand voice and visual standards, and coordinating timely promotion of events, dining, lodging, and on-property experiences. 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It also coordinates promotion of resort events, dining, lodging, and on-property experiences using a structured content calendar and ongoing performance monitoring.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Does this position include trade show or event responsibilities?",{"text":114,"@type":110},"Yes. The specialist serves as a brand representative at select regional trade shows and local industry events, distributing marketing materials and capturing leads, feedback, and market insights.",{"name":116,"@type":107,"acceptedAnswer":117},"What does the role require for content production and analytics?",{"text":118,"@type":110},"The specialist captures and edits photo/video content, writes platform-specific copy, maintains a content library, and supports basic graphic/video tasks. 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This role focuses on storytelling, brand consistency, and timely promotion of events, dining, lodging, and on-property experiences. The specialist collaborates with marketing and operations teams to capture content, write copy, and maintain an organized content calendar. They monitor performance metrics to optimize engagement and ensure content aligns with brand standards and business goals. This position supports overall marketing efforts through strong visual, written, and social-first content execution. You will also serve as a brand representative at a select number of regional trade shows and local industry events, representing the brand in a professional, engaging, and knowledgeable manner.  \nESSENTIAL DUTIES AND RESPONSIBILITIES:  \nSocial Media & Strategy Execution  \n• Own day-to-day execution of organic social media across platforms (Instagram, Facebook, and others)  \n• Plan, schedule, and publish content using a structured content calendar aligned with resort priorities  \n• Ensure all posts reflect brand voice, visual standards, and seasonal messaging  \n• Coordinate timing of posts around events, dining promotions, lodging offers, and on-property activities  \n• Monitor comments, messages, and engagement, escalating guest issues when appropriate  \n• Capture live content at resort events for stories, reels, and recaps  \nBrand Presence at Trade Shows & Expos  \n• Shared responsibilities of on-the-road face of the brand at a select number of regional trade shows and local events throughout the year  \n• Represent the brand with a consistent, professional, and approachable presence aligned with brand values  \n• Distribute marketing materials and promote offerings, events, and experiences  \n• Capture leads, feedback, and market insights to share with internal marketing and sales teams  \nDigital Advertising & Paid Media  \n• Assist in planning, executing, and optimizing paid digital advertising campaigns including Google Ads and social media ads  \n• Create and update ad copy, creative assets, and landing pages to support marketing initiatives  \nContent Creation & Storytelling  \n• Capture, curate, and create photo and video content on property (events, dining, amenities, lifestyle, seasonal experiences)  \n• Create and update ad copy, creative assets, and landing pages to support marketing initiatives on social media  \n• Write clear, engaging copy for social posts, captions, stories, and short-form digital content  \n• Edit and format content for platform-specific best practices (reels, stories, carousels, etc. )  \n• Maintain an organized content library of photos, videos, and creative assets  \n• Collaborate with internal teams to identify content opportunities and key storytelling moments  \n• Assist in planning and executing signage, giveaways and promotion assets  \nBrand Consistency & Messaging  \n• Maintain consistent brand voice, tone, and visual identity across all social content  \n• Align messaging with marketing campaigns, events, and operational priorities  \n• Ensure accuracy of information including dates, times, locations, promotions, and offers  \n• Represent the brand with energy, professionalism, and a strong understanding of our values  \nPhotography & Visual Content  \n• Capture high-quality photography on property using Canon, Nikon, or iPhone devices to support marketing initiatives  \n• Execute photo shoots that align with the Marketing Manager’s brand vision, visual standards  \n• Produce imagery that accurately represents the resort’s dining, lodging, amenities, and events  \n• Edit and optimize photos for use across digital platforms and select print mat","cbCaiuyti8gismtB","https://ap.wps.com/l/cbCaiuyti8gismtB","pdf",231445,"English","# Job Summary\n# Essential Duties and Responsibilities\n## Social Media & Strategy Execution\n## Brand Presence at Trade Shows & Expos\n## Digital Advertising & Paid Media\n## Content Creation & Storytelling\n## Brand Consistency & Messaging\n## Photography & Visual Content\n## Analytics, Reporting & Optimization\n## Graphic Design & Video Editing Support\n## Collaboration & Marketing Support\n## Compliance & Best Practices\n# Knowledge, Skills and Abilities","[{\"question\":\"What are the core responsibilities of the Social Media \\u0026 Content Specialist?\",\"answer\":\"The role creates, manages, and publishes engaging social and digital content while maintaining brand consistency. It also coordinates promotion of resort events, dining, lodging, and on-property experiences using a structured content calendar and ongoing performance monitoring.\"},{\"question\":\"Does this position include trade show or event responsibilities?\",\"answer\":\"Yes. The specialist serves as a brand representative at select regional trade shows and local industry events, distributing marketing materials and capturing leads, feedback, and market insights.\"},{\"question\":\"What does the role require for content production and analytics?\",\"answer\":\"The specialist captures and edits photo/video content, writes platform-specific copy, maintains a content library, and supports basic graphic/video tasks. It also tracks engagement and reach metrics, provides performance summaries, identifies trends, and adjusts content strategy based on analytics and audience behavior.\"}]","OWL’S NEST RESORT - Social Media & Content Specialist Job Description | PDF",1789325895]