[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-238853-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-238853-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","organic-growth-marketing-workshop-organic-marketing-roadmap","Organic Growth Marketing Workshop - Organic Marketing Roadmap","","Organic Marketing promotes trust and credibility through cost-efficient, sustainable tactics that generate high-quality traffic and leads. It strengthens other marketing efforts by building community, supporting customer retention, and offering rich customer insights. The document illustrates organic marketing value via Buffer case study examples, emphasizing authentic relationships, transparency, and ongoing engagement. It also maps organic marketing’s place within a full marketing strategy, covering foundation, planning, execution, and measurement, with an 8-step roadmap to learn, optimize, and scale.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/organic-growth-marketing-workshop-organic-marketing-roadmap/238853/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/organic-growth-marketing-workshop-organic-marketing-roadmap/238853.png","ImageObject",442,249,{"name":42,"@type":43},"Hazel","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-09-11",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",14,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"Why choose organic marketing over only paid marketing?","Question",{"text":63,"@type":64},"Organic marketing builds trust and credibility while remaining cost-efficient. It delivers sustainable long-term results and supports other marketing efforts.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What does the Buffer case study highlight about organic marketing?",{"text":68,"@type":64},"It shows consistent, high-quality original content creation and active brand advocacy by employees. It also emphasizes radical transparency and engagement that turns visibility into authentic relationships.",{"name":70,"@type":61,"acceptedAnswer":71},"How does organic marketing fit within an overall marketing strategy?",{"text":72,"@type":64},"It sits across the strategy lifecycle: foundation activities like situation analysis and targeting, strategy planning with goals and KPIs, and tactical execution supported by monitoring and evaluation.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},238853,1791722171,{"code":4,"msg":82,"data":83},"success",[84,88,93,97,102,107,112,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":94,"show_sort_weight":95,"slug":96},"Invoices",70,"invoices",{"id":98,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},15,"Posters",60,"posters",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},16,"Social Media",50,"social-media",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},17,"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":141},137441390410,"https://ap-avatar.wpscdn.com/avatar/2000252f4ab5702993?_k=1776741390130283984","Unlock the Power of  \nOrganic Marketing  \nHello!  \nI’m Erin Blaskie  \nStarted my first marketing company in 2004, detoured into FT employment, now a fractional CMO  \nYou can find me at @erinblaskie  \nWhy Organic Marketing?  \n● Builds trust and credibility  \n● Cost-efficiency  \n● Sustainable long-term results  \n● Quality traffic and leads  \n● Enhances other marketing efforts  \n● Builds a community  \n● Supports customer retention  \n● Provides rich customer insights  \nImage Source: [https://sproutsocial.com/insights/organic-vs-paid-social-media/](https://sproutsocial.com/insights/organic-vs-paid-social-media/ 3)[ 3](https://sproutsocial.com/insights/organic-vs-paid-social-media/ 3)  \nOrganic Marketing Case Study:  \nBuffer Case Study Highlights  \n● Founder wrote 150 guest posts in a nine-month period, which drove significant traffic to their website and platform  \n● Consistently provides high-quality, original content on their blog on social media trends, case studies and best practices, using step-by-step guides, screenshots and examples to make complex topics easy to understand  \n● Employees champion the brand on social media and other digital channels  \nBuffer Case Study Highlights  \n● Company practices and embraces radical transparency and shares publicly revenue numbers, salaries and email conversations creating trust and building loyalty  \n● Buffer practiced what they preach and placed a strong focus on social media engagement, interacting with users, answering questions, and providing customer support via social  \n● Key takeaway: organic marketing is not just about visibility, but also about building authentic relationships with your audience  \nWhere Does  \nOrganic Marketing Fit in a Marketing Strategy?  \nMarketing Strategy  \nFOUNDATION  \nSituation Analysis  \nMarket Research  \nCompany Goals  \nTarget Audience(s)  \nSegmentation  \nKey Messages  \nPositioning  \nValue Proposition  \nProduct/Service Definition  \nPricing/Packaging  \nCompetitive Analysis  \nSTRATEGY  \nGoals / KPIs  \nStrategies Channels  \nRoadmap Budget  \nPLAN  \nTactical Plan  \nExecution  \nMonitoring  \nEvaluation  \n8  \nOrganic Marketing Roadmap  \n1. Understand Your Market & Customers  \n2. Analyze the Competition  \n3. Set Clear, Measurable Goals and KPIs  \n4. Choose Organic Strategies  \n5. Put Resources Behind Strategies  \n6. Build and Implement a Plan for Strategies  \n7. Measure and Optimize Conversion Rates  \n8. Scale Successful Strategies  \n9. Continuously Learn and Adapt  \n9  \nOrganic Marketing Foundation","cbCaiuSFBOdSLvf6","https://ap.wps.com/l/cbCaiuSFBOdSLvf6","pdf",15357486,73,"English","# Why Organic Marketing?\n## Organic Marketing Case Study\n## Where Does Organic Marketing Fit in a Marketing Strategy?\n# Organic Marketing Roadmap\n## 1. Understand Your Market & Customers\n## 2. Analyze the Competition\n## 3. Set Clear, Measurable Goals and KPIs\n## 4. Choose Organic Strategies\n## 5. Put Resources Behind Strategies\n## 6. Build and Implement a Plan for Strategies\n## 7. Measure and Optimize Conversion Rates\n## 8. Scale Successful Strategies","[{\"question\":\"Why choose organic marketing over only paid marketing?\",\"answer\":\"Organic marketing builds trust and credibility while remaining cost-efficient. It delivers sustainable long-term results and supports other marketing efforts.\"},{\"question\":\"What does the Buffer case study highlight about organic marketing?\",\"answer\":\"It shows consistent, high-quality original content creation and active brand advocacy by employees. It also emphasizes radical transparency and engagement that turns visibility into authentic relationships.\"},{\"question\":\"How does organic marketing fit within an overall marketing strategy?\",\"answer\":\"It sits across the strategy lifecycle: foundation activities like situation analysis and targeting, strategy planning with goals and KPIs, and tactical execution supported by monitoring and evaluation.\"}]","Organic Growth Marketing Workshop - Organic Marketing Roadmap | PDF",1789140032,26]