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It documents background priorities, industry surveys, governor’s conference polling, and focus groups, then translates findings into actionable initiatives across core segments such as guides and outfitters, wineries, arts and culture, agritourism, cycling, and broader tourism–hospitality partnerships. 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Industry Survey .......................................................................................... 10  \n2. 2014 Governor’s Conference Poll ............................................................... 11  \n3. Industry Focus Groups ............................................................................... 11  \nGuides & Outfitters ................................................................................. 12  \nWineries ........................................................................................................ 13  \nArts & Culture ............................................................................................... 14  \nEcomo mic Development ............................................................................... 15  \nOR LA ............................................................................................................. 16  \nODMO & Tourism and Hospitality Industry Consortium ............................. 17  \nConclusions ................................................................................................... 18  \nIndustry Perceptions ......................................................................................... 18  \nManaging Tension Points In The Industry.........................................................18  \n1. Coming to Terms with Capacity and the Limits of Growth.......................18  \n2. Celebrating “Local” while Delivering a Unified Oregon Experience ..................................................................... 19  \n3. Utilizing Data and Developing Measures for Industry Action ................... 19  \nPart 3: 2-Year Industry Action Plan ........................................................ 20  \nAction Already Underway ................................................................................ 20  \nOregon Agritourism Working Group March-June 2014 ................................. 20  \nCycling ......................................................................................................... 20  \n2-Year Priorities................................................................................................. 21  \nWhat We Know For Sure ............................................................................... 21  \n2014-16 Action Plan .................................................................................... 22  \nAction Plan Outcomes ................................................................................. 24  \nAppendix ........................................................................................................ 25  \n2 Oregon Tourism Industry Action Plan 2014- ‘16  \nFirst Readers  \nThis report could not have been completed without the careful review and guidance offered by the following generous volunteers serving as First Readers.  \n• Alice Trindle, Eastern Oregon Visitors Association  \n• Danielle Cowan, Executive Director, Clackamas County Tourism & Cultural Affairs  \n• Kristin Dahl, Director, Destination Development, Travel Oregon  \n• Carolyn Hill, Southern Oregon Visitors Association  \n• Tom Hogue, Econ","cbCaihiLdeU4nwz4","https://ap.wps.com/l/cbCaihiLdeU4nwz4","pdf",2340455,25,"English","# First Readers\n# Industry Focus Meeting Participants\n# Part 1: Background & Long Term Vision\n## The Industry Vision\n## 20-Year Vision\n## Taking Action\n# Part 2: Industry Fee back\n## Industry Survey\n## 2014 Governor’s Conference Poll\n## Industry Focus Groups\n# Part 3: 2-Year Industry Action Plan\n## Action Already Underway\n## 2-Year Priorities\n## 2014-16 Action Plan\n## Action Plan Outcomes\n# Appendix","[{\"question\":\"What long-term vision does the plan propose for Oregon’s tourism industry?\",\"answer\":\"The plan defines an overall industry vision and a 20-year vision, describing how Oregon tourism should be shaped over the long term.\"},{\"question\":\"How does the report gather industry feedback before setting priorities?\",\"answer\":\"It compiles input from an industry survey, a 2014 Governor’s Conference poll, and industry focus groups, then uses the results to inform actions.\"},{\"question\":\"What is included in the 2014–16 action plan?\",\"answer\":\"The plan presents a two-year set of priorities, highlights actions already underway (including specific working groups and activities), and summarizes expected outcomes across multiple tourism segments.\"}]","Oregon Tourism Industry Action Plan - 2014-16 | PDF",1789228265,9]