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Explains how to access and duplicate the open-source code via the Aspen Institute GitHub account, host the template portal (e.g., Heroku or AWS), and upload the code for edits. 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We also created this user guide that can help you through the process and two videos that demonstrate how to customize and update your version of the portal. A developer should be able to set up and host your application with the template language within a few hours.  \nThe template version of the Open Access portal is hosted on Heroku. Heroku is a platform that enables you to build, run, and operate applications in an easy and fast way. Based on your organization’s needs and comfort level, you can use Heroku, AWS or another hosting service.  \nOnce you’ve uploaded the code to your platform of choice, you can edit the content specific to your small business community using the content structure we created: Plan, Launch, and Grow. You can also add links, images, contact info and more through the administrative section of the website.  \nCustomizing your content  \nThe highlights in green are the areas to consider adding content making changes.  \nPlan  \nStart with an Idea  \n● Defining your business  \n○ Whether it's a new food truck at the plaza or a private label brownie at the grocery store, food entrepreneurs are bringing their cultural food traditions (or riffing on those traditions in a new way) and turning their culinary passion into a business. It’s important to define exactly what typeof food business you are starting. Understanding what makes your business unique and where you need to make it happen is the foundation to creating a successful venture.  \n● Understanding your market: Next, you’ll want to know what, if any, businesses are pursuing or have launched similar ideas. This will help you find your competitive advantage and turn your idea into a profitable business.  \n○ Demographics: Every business and service needs to understand the product preferences or buying behaviors ofits customers. Most companies identify their key customers through the following traits: age, income, geographic region, and education. This information is invaluable in finding and targeting consumers who have characteristics that align with your product or service.  \n■ Consider adding a section on the demographics of your general area or certain places where the region is trying to encourage business development and/or offering additional resources.  \n● Research Market Opportunity  \n○ Define Target Market: If you've developed your business plan you should have a good sense of who your target customers are, who is the most likely to purchase your products or services, and who you want to reach. Use this information to your advantage and consider how you can locate your business to most effectively serve your target customer base.  \n■ Find gaps in the market. Consider factors such as age, spending habits, occupation, and household composition. For example, if your product is a prep meal kit designed for busy families and there are no current products or services that match this need, you may want to think about using targeted keywords on social media, selling at grocery stores in neighborhoods that are family-friendly, and advertising in magazines for parents. .  \n■ [https://www.sba.gov/business-guide/plan-your-business/market-r](https://www.sba.gov/business-guide/plan-your-business/market-r)[esearch-competitive-analysis](esearch-competitive-analysis)  \n○ Include a section on why your region is ideal for starting a food business  \n○ Research Competition: Next, you’ll want to conduct market research to see if other businesses are pursuing a similar idea. Perhaps, you specialize in a cuisine that is not represented in your target area or your product meets a health need.  \nWrite a Business Plan  \n[https://www.sba.gov/business-guide/plan-your-business/write-your-business-p","cbCaip2jR2x2vLDU","https://ap.wps.com/l/cbCaip2jR2x2vLDU","pdf",558684,"English","# Accessing and utilizing the open source code\n# Customizing your content\n## Plan\n### Start with an Idea\n### Understanding your market\n### Research Market Opportunity\n## Write a Business Plan","[{\"question\":\"How can developers access the open-source code for the Open Access portal?\",\"answer\":\"Developers or a web team can duplicate the open-source code by visiting the Aspen Institute’s GitHub account.\"},{\"question\":\"Where is the template version of the Open Access portal hosted?\",\"answer\":\"The template version is hosted on Heroku, though other hosting services such as AWS may also be used.\"},{\"question\":\"What structure should users follow when editing content for their small business community?\",\"answer\":\"Users can edit content using the content structure created for Plan, Launch, and Grow, and can add links, images, and contact information through the site’s administrative section.\"}]","Open Access - Equitable Equity for Food Entrepreneurs - User Guide | PDF",1790130124,6]