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Your best marketing is to deliver great mission-driven programs and then benefit from a set of strong referrals.\u003Cbr>Assuming that your programs are in good shape, then address the following questions: |  |\n| --- | --- |\n| I. Target Market\u003Cbr>Who, specifically, is your organization’s target client/customer? |  |\n| II. Their Needs\u003Cbr>What, specifically are their key needs that your organization can meet? |  |\n| III. Your Services\u003Cbr>How, specifically, does your organization uniquely meet their key needs? |  |\n| IV. Marketing Actions\u003Cbr>How, specifically, will you tell your target clients that your organization can uniquely meet their needs (web site, network alliances, email newsletter, etc.)?\u003Cbr>List up to three key marketing strategies that your organization will focus on during the next 12 months. |  |\n\n© Copyright Ryan Nonprofits, 2010-2014. All rights reserved. Adapted from questions posed by Robert Middleton at Action Plan Marketing.","cbCaifL9kUiVJJ3Y","https://ap.wps.com/l/cbCaifL9kUiVJJ3Y","pdf",71799,"English","# Plan Overview\n# I. Target Market\n# II. Their Needs\n# III. Your Services\n# IV. Marketing Actions","[{\"question\":\"What is the first step emphasized in the marketing plan?\",\"answer\":\"Ensure the services/programs are high quality, since the best marketing is delivering great mission-driven programs and generating strong referrals.\"},{\"question\":\"What questions does the template ask under “Target Market”?\",\"answer\":\"It asks who the organization’s specific target client/customer is.\"},{\"question\":\"How should “Marketing Actions” be completed and how long should the strategies cover?\",\"answer\":\"List up to three key marketing strategies the organization will focus on during the next 12 months, including how the organization will tell target clients (e.g., website, alliances, email newsletter).\"}]","One-page Nonprofit Marketing Plan Template | PDF",1790097978]