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It defines campaign goals, call-to-action instructions for the audience, start/end dates and key promotion milestones, and the primary/secondary roles of major social platforms. It also includes digital asset management fields for landing pages, forms, graphics, and video, along with placeholders for tracking metrics. 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What are you asking your audience to do? |\n| --- | --- |\n\nCAMPAIGN CALENDAR  \n\n| START DATE | MM/DD/YY |\n| --- | --- |\n| END DATE | MM/DD/YY |\n| PRE-CAMPAIGN PROMOTION RELEASE DATES | MM/DD/YY |\n| PEAK DATES | MM/DD/YY |\n| SCHEDULED FOLLOW UP POST DATES | MM/DD/YY |\n\nSOCIAL MEDIA PLATFORMS  \n\n| PLATFORM | PRIMARY | SECONDARY |\n| --- | --- | --- |\n| FACEBOOK | X |  |\n| TWITTER |  | X |\n| LINKED-IN | X |  |\n| YOUTUBE | X |  |\n| INSTAGRAM | X |  |\n| SNAPCHAT |  | X |\n| PINTEREST |  | X |\n| TikTok | X |  |\n|  |  |  |\n|  |  |  |\n\nDIGITAL ASSET MANAGEMENT  \n\n| ASSET | LINK | DESCRIPTION |\n| --- | --- | --- |\n| LANDING PAGE | SMARTSHEET.COM |  |\n| WEB FORM-E-COMMERCE |  |  |\n| WEB FORM-DONATION / PETITION |  |  |\n| WEB FORM-EMAIL SIGN-UP |  |  |\n| GRAPHICS |  | Connect with the design dept. |\n| VIDEOS |  | Connect with the communications dept. |\n| USER-GENERATED CONTENT |  |  |\n| EARNED / PAID MEDIA |  |  |\n|  |  |  |\n|  |  |  |\n\nMETRICS  \n\n| METRIC | GOALS | TRACKING TOOLS |\n| --- | --- | --- |\n| PURCHASES / DONATIONS | $20,000 | Metrics tracker-Excel worksheet |\n| EMAIL ADDRESSES GATHERED |  | Google Sheets document-developed by Marketing team B. |\n| PETITION / PLEDGE SIGNATURES |  |  |\n| WEB VISITS / CLICK-THROUGHS |  |  |\n| USER-GENERATED CONTENT SUBS |  |  |\n| SOCIAL ENGAGEMENT | 15,000 | Check platform analytics regularly. |\n| NEW USERS |  |  |\n| EXPANDED AUDIENCE |  |  |\n|  |  |  |\n|  |  |  |\n\nPROMOTIONAL PLAN  \n\n| CONTACT | NOTES | PITCH |\n| --- | --- | --- |\n| JOURNALISTS | Schedule press release |  |\n| BLOGGERS |  |  |\n| SOCIAL MEDIA INFLUENCERS | Schedule influencer event |  |\n| SOCIAL MEDIA INTERACTORS |  |  |\n| PEERS AND PARTNERS |  |  |\n| CROSS PROMOTIONS |  |  |\n|  |  |  |\n|  |  |  |\n|  |  |  |\n|  |  |  |\n\nDISCLAIMER  \nAny articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.","cbCaifgveMmmQhLt","https://ap.wps.com/l/cbCaifgveMmmQhLt","pdf",160382,6,"English","# Campaign Goal\n# Call-to-Action\n# Campaign Calendar\n# Social Media Platforms\n# Digital Asset Management\n# Metrics\n# Promotional Plan\n# Disclaimer","[{\"question\":\"What sections does this one-page media plan template include?\",\"answer\":\"It covers campaign goal, call-to-action, campaign calendar, social media platforms, digital asset management, metrics, promotional plan, and a disclaimer.\"},{\"question\":\"How should the campaign calendar be filled out?\",\"answer\":\"Use the start date, end date, pre-campaign promotion release dates, peak dates, and scheduled follow-up post dates, each in the provided MM/DD/YY format.\"},{\"question\":\"Where are tracking metrics and tools specified?\",\"answer\":\"The Metrics section lists each metric and its goals, along with a column for tracking tools such as Excel worksheets or Google Sheets.\"}]","ONE-PAGE MEDIA PLAN TEMPLATE EXAMPLE - Campaign planning | PDF",1790131045]