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Imagine that. Use this template to flesh out a quick marketing plan. See next page for a blank template. There are plenty of examples online. Search for “one-page marketing plans” and you’ll find one that works for you. The point is to get something out of your head and on paper (or screen) so you can take steps forward. You can, and should, adjust this as time goes on.\u003Cbr>Category Strategy\u003Cbr>\u003Cbr>Ideal customer Think beyond age and gender. Not all women or 30-year-olds are the same. What do they think, feel, care about, get excited about? Imagine a specific person. Difference Why and how are you different and better than others out there? Key features Your tangible offering. Be specific though. Not just shoes, art or coaching. Key benefits What are the ultimate benefits you provide. There might be a few levels, from more obvious to less obvious, but no less important. Price strategy This is the market you’re going for. Where does your product or service fit in the market landscape? What do you want people to believe about your value? Distribution strategy What are your main modes of getting your product or service into the hands of your ideal customer? Promotion strategy What are some of the ways you plan to engage your ideal customer? How will you tell your story. Conversion strategy What is your plan to deepen relationships with propective customers? Growth strategy What is your plan to attract more customers? |  |  |\n| --- | --- | --- |\n| | ALLEGRO DESIGN | SNAIL 1915 NE 12th Avenue, Portland,Oregon 97212\u003Cbr>CALL 503.317.2019 WRITE [jane@allegro-design.com](jane@allegro-design.com)\u003Cbr>VISIT [allegro-design.com](allegro-design.com) GOOD GROWS HERE. |\n\n\n| ONE-PAGE MARKETING PLAN\u003Cbr>This is a fillable form. Click on the blank areas in each Strategy section.\u003Cbr>Category Strategy\u003Cbr>\u003Cbr>Ideal customer Difference Key features Key benefits Price strategy Distribution strategy Promotion strategy Conversion strategy Growth strategy\u003Cbr>Get in touch if you need help and want one-on-one consulting. |  |  |\n| --- | --- | --- |\n| | ALLEGRO DESIGN | SNAIL 1915 NE 12th Avenue, Portland,Oregon 97212\u003Cbr>CALL 503.317.2019 WRITE [jane@allegro-design.com](jane@allegro-design.com)\u003Cbr>VISIT [allegro-design.com](allegro-design.com) GOOD GROWS HERE. |","cbCaitVNCLlQSOQc","https://ap.wps.com/l/cbCaitVNCLlQSOQc","pdf",52394,"English","# Category Strategy\n## Ideal customer\n## Difference\n## Key features\n## Key benefits\n## Price strategy\n## Distribution strategy\n## Promotion strategy\n## Conversion strategy\n## Growth strategy","[{\"question\":\"What sections are included in this one-page marketing plan template?\",\"answer\":\"It includes Ideal customer, Difference, Key features, Key benefits, Price strategy, Distribution strategy, Promotion strategy, Conversion strategy, and Growth strategy.\"},{\"question\":\"How should the ideal customer be defined?\",\"answer\":\"The template advises going beyond age and gender, imagining a specific person and identifying what they think, feel, and care about.\"},{\"question\":\"What does the difference section focus on?\",\"answer\":\"It prompts users to explain why and how their offering is different and better than alternatives.\"}]","One-Page Marketing Plan - Fillable Template | PDF",1790097982]