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It emphasizes building an effective welcome packet with benefits, meeting calendars, and contact references, then using targeted communications aligned with members’ stated interests. The guide also recommends pairing new members with mentors when feasible, including strategies to increase mentor-mentee interaction. 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So when you do get a new member, you, of course, want them to stay. And that’s where having an organized and well-thought-out new member onboarding process comes into play.  \nThe better you onboard—and the more comfortable you make your new members feel—the more likely they are to get involved in your organization, and thus, stay!  \nSo what exactly should you be doing when it comes to new member onboarding? Read on for seven MUSTS.  \n800.914.2441 • MEMBERCLICKS.COM 2  \nWhat should go in your new member welcome packet? Well think of it as a launchpad for your new members to reach success. What information do they need? What do you want them to know about your organization? A few resources we recommend including are…  \n• A list of membership benefits,  \nsuch as perks, discounts, and offers  \n• A calendar of upcoming meetingsand events  \n• A quick reference sheet with contact information and a “who’s who” for questions your new members may have  \nAnd if you do go the traditional mail route, fun little swag items, such as stickers or magnets, are ALWAYS appreciated!  \n800.914.2441 • MEMBERCLICKS.COM 3  \nSend targeted communications  \n3  \nIt’s no secret (or surprise) that the more targeted your communications are, the more likely recipients are to engage with your messages. That said, in addition to the automated emails mentioned above, consider sending more targeted emails based on your new members’ varying interests.  \nFor example, when your new members applied to become members of your organization, were they given the option to select special interests? If so, consider sending them content right off the bat about those special interests—a blog post on that topic, an upcoming webinar surrounding that subject, etc. This is a great way to showcase your association’s value, and increased value equals increased retention.  \n800.914.2441 • MEMBERCLICKS.COM 4  \n800.914.2441 • MEMBERCLICKS.COM 5  \n5APnaoirthegrmeat  \nwith a mentor  \nway to not only get  \nyour new members engaged, but also provide them with value is topair them with a mentor within your organization. Now this works better for some associations than it does with others, so evaluate your membership accordingly. But if a new member mentoring program does make sense and is possible for your association, consider setting that up.  \nNow we often hear from associations that mentoring programs don’t work as well as they’re intended, simply because the mentor and mentee don’t interact as much as they probably should. If that’s the case with your association, here are a few recommendations:  \n• Don’t assign every new member a mentor.  \nIf you have an online social community (or some kind of members-only forum), consider setting up a channel where interested parties (both on the mentor and mentee side) can go. That way, you’re helping to facilitate the process, but you’re not solely responsible for it.  \n• Organize short-term mentoring opportunities.  \nIf long-term mentor/mentee relationships don’t usually last (people get busy, etc.), consider creating opportunities that require less of a time commitment. (For example, consider pairing your new members—those interested, that is—with a mentor at one particular event, such as your annual meeting.) By reducing the time commitment needed to fulfill this role, you’ll likely see interest in participation rise.  \n800.914.2441 • MEMBERCLICKS.COM 6  \nAsk for feedback  \nLast but not least, it’s imperative  \n7  \nthat you ask your new members for feedback, ideally around the six-month mark of their membership. Why this particular timeframe? Well, it gives your new members enough time to get involved with your organization, but if there is something they’re not really“digging” or taking advantage of, it gives your association the opportunity to make adjustments befo","cbCaisstv8VfQ3qk","https://ap.wps.com/l/cbCaisstv8VfQ3qk","pdf",725427,9,"English","# What to include in a new member welcome packet\n# Send targeted communications\n# Pair new members with a mentor\n# Ask for feedback","[{\"question\":\"What should a new member welcome packet include?\",\"answer\":\"It should function as a launchpad with a list of membership benefits, a calendar of upcoming meetings and events, and a quick reference sheet containing contact information and a “who’s who” for questions.\"},{\"question\":\"How can organizations send more targeted communications to new members?\",\"answer\":\"Send automated emails and also tailor additional messages to members’ varying interests. For example, if members selected special interests during application, share relevant content such as blog posts or webinars right away.\"},{\"question\":\"When should member feedback be collected, and why?\",\"answer\":\"Collect feedback around the six-month mark. This timing gives members enough involvement time while still allowing the organization to adjust before renewal is considered.\"}]","Onboarding Guide 2018 Version - 7 Musts for New Member Onboarding | PDF"]