[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-276196-105":53,"doc-detail-276196-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","on-writing-a-sales-letter","On Writing a Sales Letter","","A practical guide to writing persuasive sales letters for maximum response. It explains that success depends on addressing the prospect individually, linking the buyer’s interests and desires to the offered goods or services, and building conviction through clear benefits and credible proof of value. It outlines a planning process that clarifies the sales proposition, purpose, and key facts, emphasizing knowledge of the product and thoughtful presentation over opinion or formulaic advertising.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/on-writing-a-sales-letter/276196/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/on-writing-a-sales-letter/276196.png","ImageObject",442,249,{"name":88,"@type":89},"Stanford","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-18","2026-09-15",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What makes a sales letter effective according to the text?","Question",{"text":109,"@type":110},"It must be clear and easy to understand, convince the prospect of quality and reliability first, and then logically link the prospect’s needs and desires to the goods or services offered.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What is the sales-letter mission the guide describes?",{"text":114,"@type":110},"The letter must get attention, arouse interest, create desire, and evoke action through benefits, proof, and making it easy for the reader to decide.",{"name":116,"@type":107,"acceptedAnswer":117},"How should a writer plan a sales letter?",{"text":118,"@type":110},"Write down the sales proposition and the point of strongest interest, define the letter’s purpose, list the facts to tell, and focus on what the writer knows about the product and how it is used, where, when, and why.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},276196,1790182835,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73},2336477552062,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","VOL.43,NO.3  \nSOME PEOPLE look upon the writing of sales lettersas an occupation that demands a minimum of effort,but it is not so.This is one of the most difficult formsof selling.It is a job you have to think about.  \nWriting a sales letter is as creative in its own wayas are short story and play writing in theirs.It is,too,as dynamic as any other sort of salesmanship.  \nSelling has not yet been reduced to a formula.Besides presenting a case,your sales letter needs toshow sincerity,intelligence,integrity,good humourand genuine interest in serving the reader.  \nTo succeed in its mission,your letter must do thesefour things:get attention,arouse interest,create adesire,and evoke action.  \nYou may pique curiosity by opening with a state-ment of something new,or of something old in a newform or setting;you go on to show the benefit of thisnew thing to the reader;you give proof of the efficien-cy,durability and good value of the article;and yougain a response by making it easy for the reader todecide that he wants and can obtain this article.  \nSales letters are one evidence of the change inadvertising technique.A sales campaign is no longera matter of blasting away at random in the hope ofbringing down whatever gets in the way.We live inan advertising world in which market research,copytesting,and other devices thrive.A company needsto know before starting a campaign the market itwishes to tap,the selling points which will be mosteffective,and the best method of carrying out itspurpose.  \nBecause of its directness,flexibility,variety andeconomy,the sales letter furnishes a satisfactorymedium for a great deal of merchandising under thesecircumstances.Its user can,so to speak,\"call theshots”.He can limit his expenditure to a few dollarsor he can spend thousands,reaching a few selectedprospects or scores of thousands of secondary pros-pects.  \nThere are people who say that advertising by mailis unduly wasteful because much of it goes unread.  \nTHE ROYAL BANK OF CANADAMONTHLY LETTER  \nHEAD OFFICE:MONTREAL,MARCH 1962  \n# On Writing a Sales Letter\n\nThis is true only when shoddy pieces of advertisingliterature and unimaginative mechanically producedletters are sent out.They seem to announce at once\"I am not worth opening\".  \nThe growing body of evidence about mail readershipand habits tends to show that well done sales letterswin attention and create a climate favourable to thewriters'products  \nWhen you write a sales letter which turns out to beparticularly successful,you will find that you havetaken these steps:you determined the prospect'sneeds,you described goods or services to meet thoseneeds,you showed that the goods or services do meetthe needs,and you passed along your conviction thatyour company's goods had superiorities over thoseof competitors'goods.  \nVital in this presentation is that you address theprospect individually and say something that is ofinterest to him.You talk with him as you would ifyou were face-to-face.  \n## What is salesmanship?\n\nSelling is your presentation of the virtues in yourgoods or services in such a way as to persuade pros-pective customers to buy your company's productsor to take some other action.To do this effectivelyyour letter should be,above all,clear and easy tounderstand.It should,before trying to persuade,succeed in convincing the prospect of the quality andreliability of your goods.  \nLinking the interests and desires of your prospectwith your goods or services is a fascinating game.  \nIf your letter shows logically,clearly and fairlythat the goods offered will satisfy important purposesin the prospect's life or business,and if it tells con-vincingly about the economy of the purchase,then thefundamental desire that is in everyone to want toown,to use,and to enjoy the goods that give satisfac-tions will move your prospect to buy.  \nSuch a happy ending will not be reached withoutplanning and thought.This is not to disparageinspiration and enterprise,but to say that fullest usecannot be made ","cbCaiohN392vRica","https://ap.wps.com/l/cbCaiohN392vRica","pdf",1073097,"English","# On Writing a Sales Letter\n## What is salesmanship?","[{\"question\":\"What makes a sales letter effective according to the text?\",\"answer\":\"It must be clear and easy to understand, convince the prospect of quality and reliability first, and then logically link the prospect’s needs and desires to the goods or services offered.\"},{\"question\":\"What is the sales-letter mission the guide describes?\",\"answer\":\"The letter must get attention, arouse interest, create desire, and evoke action through benefits, proof, and making it easy for the reader to decide.\"},{\"question\":\"How should a writer plan a sales letter?\",\"answer\":\"Write down the sales proposition and the point of strongest interest, define the letter’s purpose, list the facts to tell, and focus on what the writer knows about the product and how it is used, where, when, and why.\"}]","On Writing a Sales Letter | PDF",1789491853]