[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-571832-105":53,"doc-detail-571832-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","on-page-seo-cheat-sheet","On-page SEO cheat sheet","","Overview of on-page search engine optimisation essentials to help webpages rank better and gain more organic traffic while improving accessibility and CO2 efficiency. Covers required metadata such as meta descriptions, image optimization including sizing limits, compression, file naming, and ALT text, plus content guidance on word count, purpose-driven short copy, and properly structured tagged headers (H1/H2/H3). Also explains link, button, and hyperlink rules using internal page IDs and appropriate link targets with descriptive anchor text.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/on-page-seo-cheat-sheet/571832/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/on-page-seo-cheat-sheet/571832.png","ImageObject",442,249,{"name":88,"@type":89},"Boyslovefans","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-18","2026-10-13",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What meta description practices should be followed for every page?","Question",{"text":108,"@type":109},"All pages should include a meta description. Write effective meta descriptions and add them in the proper metadata location.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should images be optimized for on-page SEO?",{"text":113,"@type":109},"Use correct image sizing limits (up to 300 kB for normal images and 500 kB for header images), compress images before upload, name files appropriately, and always provide descriptive ALT text when uploading.",{"name":115,"@type":106,"acceptedAnswer":116},"How should headers, links, buttons, and external hyperlinks be handled?",{"text":117,"@type":109},"Use tagged headers correctly: H1 for the page title, H2 for section headers, and H3 for subcategories. Link to relevant pages without overdoing it, always linking using the page ID; use primary and secondary buttons for key and less important actions, and add non-button details as in-text hyperlinks. For hyperlinks, open internal links in the same window and external links in a new window, with descriptive link text.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},571832,1792299763,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":9,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":4},1374410101428,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","On-page SEO cheat sheet  \nYou want people to find your webpages, right? Taking care of on-page search engine optimisation (SEO) is not only going to drive more organic traffic to your webpages; it also makes our website more accessible and CO2 efficient.  \nWe know SEO can feel overwhelming. This cheat sheet gives you an overview of all the elements you need to pay attention to when you create a webpage.  \n\n| Metadata | • All pages should have a meta description. Watch the SEO video if you need a refresher on where to add metadata.\u003Cbr>• Write and add effective meta descriptions. Here’s how! |\n| --- | --- |\n| Images | • Make sure images are the right size. No more than 300kbs for normal images, and no more than 500kbs for header images.\u003Cbr>• You can compress your images here before uploading them to Typo3 .\u003Cbr>• Name them appropriately. Search engines look at file names too. The right title could bring organic traffic to your page.\u003Cbr>• Don’t forget the ALT text. The easiest way is to add it when uploading the image. Here are some tips on how to write effective ALT texts. |\n| Text | • A web page should be at least 300 words long. There are some exceptions, such as the “Contact us” pages.\u003Cbr>• People tend to have a short attention span when reading texts online. Make sure you always focus on writing copy that serves the specific purpose of your web page – stick to the point with short, relevant sentences.\u003Cbr>• Always use tagged headers and use them appropriately:\u003Cbr>o H1 = Page title, benefits the ranking of the page, communicates what the page is about.\u003Cbr>o H2 = Is used as for the headers of the sections to break up content\u003Cbr>o H3 = Headers of subcategories to further break up the content, making it easily scannable\u003Cbr>• Make sure the text is checked by our editors before you publish it. |\n| Links and\u003Cbr>buttons | • Linking to other relevant pages on the site is important, but don’t overdo it. It can prevent users from reaching the goal of the page or their own journey on the RSM website.\u003Cbr>• Always link using the page ID.\u003Cbr>• Keep the following rules in mind when working with buttons:\u003Cbr>o The main action you want users to take should have the primary button\u003Cbr>o Any action that is less important could have the secondary button\u003Cbr>o Extra information about the topic that isn’t important enough for a button, should be added as an in-text hyperlink.\u003Cbr>o Mind the call to action (CTA) . You can find some tips on how to write and effective CTA here. |\n| Hyperlinks | The best rules to keep in mind here are:\u003Cbr>• if it is an internal link (within [rsm.nl](rsm.nl) ), use the option to open in the same window\u003Cbr>• if it is a link to an external website, always use the option to open in a new window.\u003Cbr>• Use descriptive link text. Try to write link text that clearly indicates what typeof content users will get if they follow the hyperlink. |","cbCaiv8XhkcZFAhG","https://ap.wps.com/l/cbCaiv8XhkcZFAhG","pdf",175823,"English","# Metadata\n# Images\n# Text\n# Links and buttons\n# Hyperlinks","[{\"question\":\"What meta description practices should be followed for every page?\",\"answer\":\"All pages should include a meta description. Write effective meta descriptions and add them in the proper metadata location.\"},{\"question\":\"How should images be optimized for on-page SEO?\",\"answer\":\"Use correct image sizing limits (up to 300 kB for normal images and 500 kB for header images), compress images before upload, name files appropriately, and always provide descriptive ALT text when uploading.\"},{\"question\":\"How should headers, links, buttons, and external hyperlinks be handled?\",\"answer\":\"Use tagged headers correctly: H1 for the page title, H2 for section headers, and H3 for subcategories. Link to relevant pages without overdoing it, always linking using the page ID; use primary and secondary buttons for key and less important actions, and add non-button details as in-text hyperlinks. For hyperlinks, open internal links in the same window and external links in a new window, with descriptive link text.\"}]","On-page SEO cheat sheet | PDF",1791923962]