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Operates with moderate independence to ensure content quality, consistency, and alignment with institutional goals. Collaborates cross-functionally to optimize user experience and support engagement and conversion objectives. |  |  |\n\n\n| RESPONSIBILITIES |  |\n| --- | --- |\n| • | Independently manages and updates a wide range of digital content within the CMS, including campaign pages, event listings, and blog articles, ensuring timely publication and adherence to accessibility and branding standards. |\n| • | Leads the implementation of Search Engine Optimization (SEO) strategies by conducting in-depth keyword research, optimizing metadata and page structure, and collaborating with content teams to improve search performance. |\n| • | Coordinates with stakeholders across Advancement to align digital content with strategic priorities, ensuring that messaging, layout, and navigation support user engagement and institutional objectives. |\n| • | Provides backup support for digital initiatives such as email marketing campaigns, analytics reporting, and content audits, contributing to the overall efficiency of the digital team . |\n| • | Monitors and analyzes website performance using tools like Google Analytics, generating insights to inform content strategy and improve user experience. |\n\n\n| The responsibilities listed above show the typical duties for jobs in this classification. Actual tasks may differ depending on the department's needs. Other similar duties may be assigned with discretion of the supervisor. Not every duty will apply to every position, and the amount of time spent on each task can change based on department needs. |  |\n| --- | --- |\n| SUPERVISORY RESPONSIBILITIES |  |\n| Supervisory Responsibility | May be responsible for training, assisting or assigning tasks to others. May provide input to performance reviews of other employees. |\n\n\n| MINIMUM QUALIFICATIONS |\n| --- |\n| To be eligible, an individual must meet all minimum requirements which are representative of the knowledge, skills, and abilities typically expected to be successful in the role. For education and experience, minimum |\n\nrequirements are listed on the top row below. If substitutions are available, they will be listed on subsequent rows and may only to be utilized when the candidate does not meet the minimum requirements.  \n\n| MINIMUM EDUCATION & EXPERIENCE |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- |\n| Education\u003Cbr>Level | Focus\u003Cbr>of\u003Cbr>Education |  | Years\u003Cbr>of\u003Cbr>Experience | Focus\u003Cbr>of\u003Cbr>Experience |  |\n| Bachelor's Degree | with no specific discipline. | and | 4 years of | experience in marketing and communications services, and/or search engine optimization. |  |\n\n\n| MINIMUM KNOWLEDGE, SKILLS, & ABILITIES |  |\n| --- | --- |\n| Advanced knowledge of Salesforce Marketing Cloud and/or analytical systems used to evaluate units'technical components and email marketing best practices. |  |\n| Deep understanding design processes and resources and creating and refining strategic communications and marketing efforts processes to integrate digital s","cbCaiv8AMewljFX2","https://ap.wps.com/l/cbCaiv8AMewljFX2","pdf",99024,"English","# Job Summary\n# Responsibilities\n## Content Management\n## SEO Implementation\n## Cross-Functional Coordination\n## Analytics and Reporting\n# Minimum Qualifications\n## Minimum Education & Experience\n## Minimum Knowledge, Skills, & Abilities\n# Minimum Licenses & Certifications\n# Physical Demands & Working Conditions\n# Working Environment","[{\"question\":\"What is the purpose of the Digital Marketing \\u0026 SEO Specialist II role?\",\"answer\":\"The role supports digital content and contributes to developing and executing SEO strategies to enhance the visibility and effectiveness of Advancement websites.\"},{\"question\":\"What are the core responsibilities related to SEO and content?\",\"answer\":\"It independently manages CMS content and leads SEO implementation through keyword research, metadata optimization, and collaboration with content teams to improve search performance.\"},{\"question\":\"What tools and reporting activities are used to evaluate website performance?\",\"answer\":\"The specialist monitors and analyzes website performance using tools such as Google Analytics, then generates insights to inform content strategy and improve user experience.\"}]","OC04B - Spec II, Digital Marketing & SEO | PDF",1789326178]