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It guides founders through key decision points from scoping and concept, to prototype development, pilot manufacturing, validation at launch, and growth during scaling. The guide emphasizes reducing and managing risk using critical questions, small credible tests, and evidence-led iteration. 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It’s a journey with its own unique challenges and rewards… if you’re up for it.  \nYou’ve got an idea for a product, and it feels exciting – maybe even obvious – and you can already picture it on shelf, online, or in people’s hands. If you’re new to the industry, though, it can be hard to know what comes next (or what you’re not even thinking about yet) . That’s why we created this guide: to help you understand the pathway before you spend a lot of time and money going down it.  \nThis innovation guide is here to walk alongside you as you move from “could this work?”to “we’re actually making and selling something.” It breaks the journey into simple stages and highlights the questions that matter at each step – from scoping and concept, through prototypes and pilot manufacturing, all the way to launch and scale. This is all about reducing and managing risk. Whether you’re just starting out or already partway down the track, the goal is the same: start with eyes wide open, move forward with clarity, and give your idea the best possible chance – or make a smart call early if it’s not the right journey for you right now.  \nWherever your journey takes you, on behalf of the team at NZFIN, I wish you the best and commend you for wanting to make a better future through food.  \nSarah Kember  \nCEO, NZFIN  \npage 1  \nGuide Contents  \nThe Innovation Journey  3  \nReadiness Check   5  \nScope: Assessing an idea  6  \nConcept: Exploring an idea   7  \nPrototype: Developing an idea  8  \nLaunch: Validating an idea  9  \nScale: Growing an idea  10  \nResources & links   11  \nServices & partners   12  \nAbout New Zealand Food Innovation Network  \nSince 2011, NZFIN has made it easier for innovators to develop and scale food and beverage businesses, bridging the gap between great ideas and practical execution. We provide founders access to the technologies, facilities, expertise, and networks to help them succeed.  \n [Learn more at](Learn more at nzfin.co. nz)[ ](Learn more at nzfin.co. nz)[nzfin.co. nz](Learn more at nzfin.co. nz)  \nNZFIN Innovation Guide  \nHow to use this guide  \nThis guide is designed to give you aline of sight on what’s ahead while helping you focus on what’s in front of you. Understand the pathway, read the whole guide, and then progress stage by stage and build your confidence along the way.  \nWhile you’ll still have to find the answers for yourself, we’ve identified the critical questions to ask and top tools to help you explore them so you can go be better prepared for the journey ahead.  \nLastly, no matter what stage you think you’re at on the journey, our challenge to you is to pause and reflect critically on the steps you’ve taken. Self-awareness is a critical, often underrated, trait for founders that directly impacts business success. What don’t you know and what assumptions and bias are you holding?  \nThe road isn’t easy, but don’t forget… NZFIN is here to help you along the way.  \nPrinciples to remember  \nStart with the customer, not the product.  \nBe crystal clear on who it’s for, what problem or need it solves, how many customers are in that market and why they’d choose it over what they do today.  \nThink about the long-term from day one.  \nA great recipe isn’t a business. Make choices that are aligned with future manufacturing realities, and account for realworld costs, including your time!  \nLearn quickly with the smallest credible test.  \nIterate, iterate, iterate. Run quick, low-cost experiments that gives a real signal and iterate based on evidence, not your own bias.  \npage 2  \nGlossary of key terms  \nInnovation  \nDesirability  \nViability  \nFeasibility  \nBenchtop  \nConcept  \nPrototype  \nPilot  \n\n| Developing or implementing new o","cbCaidrZZvkSsKQp","https://ap.wps.com/l/cbCaidrZZvkSsKQp","pdf",7780593,"English","# The Innovation Journey\n## Readiness Check\n## Scope: Assessing an idea\n## Concept: Exploring an idea\n## Prototype: Developing an idea\n## Launch: Validating an idea\n## Scale: Growing an idea\n# Resources & links\n## Services & partners\n## About New Zealand Food Innovation Network","[{\"question\":\"What is the goal of the NZFIN Innovation Guide for founders?\",\"answer\":\"To help founders navigate the pathway from an initial idea to making and selling a product, with a focus on reducing and managing risk through clarity at each stage.\"},{\"question\":\"Which stages does the guide cover in the innovation journey?\",\"answer\":\"It breaks the journey into simple stages: readiness check, scope, concept, prototype, launch, and scale, including resources, links, and services.\"},{\"question\":\"How does the guide recommend making decisions and learning quickly?\",\"answer\":\"By using the smallest credible tests, running low-cost experiments, and iterating based on evidence rather than assumptions or bias, often following a design-thinking style of small loops.\"}]","NZFIN Innovation Guide - How to use this guide - Innovation journey roadmap | PDF",1789210321]