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The filing explains that Intuit did not admit liability and will continue defending its practices if needed. It sets out required changes to Intuit’s marketing, including limits on repeating “free” video claims and clear disclosure of material eligibility limits, limitations, and upgrade messaging, with additional rules for space-constrained online and video advertisements.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/notice-of-settlement-with-state-attorneys-general-public/303626/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/notice-of-settlement-with-state-attorneys-general-public/303626.png","ImageObject",442,249,{"name":88,"@type":89},"Ezra","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-25","2026-09-19",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What settlement is described in this notice?","Question",{"text":108,"@type":109},"The notice describes a nationwide settlement between Intuit Inc. and State Attorneys General across all 50 states and the District of Columbia, reached through a multistate investigation.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Does Intuit admit liability in the settlement?",{"text":113,"@type":109},"No. Intuit did not admit liability and will continue to defend its practices in the administrative proceeding if necessary.",{"name":115,"@type":106,"acceptedAnswer":116},"What advertising disclosures are required for ads that claim a tax-preparation product is free?",{"text":117,"@type":109},"Intuit must clearly and conspicuously disclose material limitations and eligibility restrictions near the “free” claim, including that not all taxpayers qualify for the free product.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},303626,1790318485,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":73,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},1099514068035,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","TRADE COMMISSION | OFFICE OF THE SECRETARY | FILED 5/5/2022 | DOCUMENT NO. 604522 | Page 1 of 11  \nPUBLIC  \nUNITED STATES OF AMERICA  \nBEFORE THE FEDERAL TRADE COMMISSION  \nOFFICE OF ADMINISTRATIVE LAW JUDGES  \nIn the Matter of:  \nIntuit Inc., a corporation.  \nDocket No. 9408  \nNOTICE OF SETTLEMENT WITH  \nSTATE ATTORNEYS GENERAL  \nDuring the April 25 Prehearing Scheduling Conference, the Court encouraged the parties to explore settlement to avoid the costs and burden of litigation. Intuit has been engaged in productive negotiations with 34 State Attorneys General, which have been working jointly as part of a multistate investigation (the “Multistate”), to settle potential claims related to Intuit’s marketing of its online tax-preparation products. At the time of the Prehearing Scheduling Conference, Intuit was constrained by confidentiality agreements with the Multistate from discussing the status of those negotiations. However, a settlement agreement has now been fully executed and publicly announced.  \nRespondent Intuit Inc. files this Notice to apprise the Court of a nationwide settlement reached not just with the Multistate but with the State Attorneys General of all 50 states and the District of Columbia.1 Intuit did not admit liability in the settlement, and if necessary, it will continue to defend its practices in this administrative proceeding.  \nSet forth below are details of the settlement:  \n􀁸 “Intuit must not publish, or cause to be published, in any medium…its ‘free, free, free’Video Advertisements” or “Video Advertisements that are substantially similar in their repetition of the word free.” Ex. A at 21.  \n1 Copies of Assurances of Voluntary Compliance entered into with New York and Texas, both of which memorialize the settlement, are attached hereto as Exhibits A and B. Substantively identical agreements have been filed in other state courts pursuant to those states’ laws.  \nTRADE COMMISSION | OFFICE OF THE SECRETARY | FILED 5/5/2022 | DOCUMENT NO. 604522 | Page 2 of 11  \nPUBLIC  \n􀁸 Non-Space-Constrained2 ads for free tax preparation products “must disclose, Clearly and Conspicuously, and in Close Proximity to the representation that the product is free: (1) the existence and category of material limitations on a consumer’s ability to use that free product; and (2) that not all taxpayers qualify for the free product.” Id. at 20.  \n􀁸 Space-Constrained ads “must disclose that eligibility requirements apply,” and “[i]f made online, Intuit must also (1) Clearly and Conspicuously include a hyperlink to a landing page or webpage on a TurboTax Website that Clearly and Conspicuously contains full disclosure of all material eligibility restrictions or (2) link by clicking on the Advertisement itself to a landing page or webpage on a TurboTax Website that Clearly and Conspicuously sets forth full disclosure of all material eligibility restrictions.” Id.  \n􀁸 Space-Constrained Video ads “must visually disclose, Clearly and Conspicuously, and in Close Proximity to the representation that the product is free: (1) the existence and category of material limitations on a consumer’s ability to use that free product; and  \n(2) that not all taxpayers qualify for the free product,” and for ads longer than 8 seconds,“Intuit must verbally disclose, Clearly and Conspicuously and in Close Proximity to the representation that the product is free, that not all taxpayers qualify.” Id.  \n􀁸 The TurboTax website must “disclose (1) Clearly and Conspicuously and very near to the representation all material limitations on a consumer’s ability to use that free product, including, but not limited to, eligibility criteria for that free product, or (2) through a hyperlink (i) that is very near to the representation,(ii) that indicates that there are material limitations on a consumer’s ability to use that free product, and (iii) that links to a landing page or webpage that Clearly and Conspicuously sets forth all material limitations on a consumer’s","cbCaisnYopuhhJl0","https://ap.wps.com/l/cbCaisnYopuhhJl0","pdf",15743539,111,"English","# Notice of settlement overview\n# Settlement terms for “free” video advertisements\n## Disclosure requirements for space-constrained ads\n## Disclosure requirements for free-product eligibility and limitations\n# Limits on misrepresentations about upgrading and continued use\n# Compliance scope for TurboTax website disclosures\n# Filing date and submission information","[{\"question\":\"What settlement is described in this notice?\",\"answer\":\"The notice describes a nationwide settlement between Intuit Inc. and State Attorneys General across all 50 states and the District of Columbia, reached through a multistate investigation.\"},{\"question\":\"Does Intuit admit liability in the settlement?\",\"answer\":\"No. Intuit did not admit liability and will continue to defend its practices in the administrative proceeding if necessary.\"},{\"question\":\"What advertising disclosures are required for ads that claim a tax-preparation product is free?\",\"answer\":\"Intuit must clearly and conspicuously disclose material limitations and eligibility restrictions near the “free” claim, including that not all taxpayers qualify for the free product.\"}]","NOTICE OF SETTLEMENT WITH STATE ATTORNEYS GENERAL - Public | PDF",1789805748,39]