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.............................................................................................. 3  \nFUNDING .............................................................................................................................................................. 5  \nGSM Funding for MBA Programs—Tracking and Responsibility ............................................................................ 5  \nFunding for Smaller Club Events ........................................................................................................................... 6  \nGSM Funding Through Sponsorships & Fundraising ............................................................................................. 7  \nInvolving GSM Alumni as Sponsors ................................................................................................................ 7  \nPLANNING EVENTS............................................................................................................................................. 9  \nConceptualize and Envision ................................................................................................................................... 9  \nProgramming ......................................................................................................................................................... 9  \nLogistics ................................................................................................................................................................ 9  \nCatering On-Prem................................................................................................................................................ 11  \nAlcohol Consumption On-Prem ..................................................................................................................... 11  \nPROMOTION, MARKETING AND COMMUNICATION GUIDELINES................................................................. 15  \nClub Websites and GSM Web Calendar .............................................................................................................. 15  \nBrand Communications Guides for Students ....................................................................................................... 15  \nTop Priority: Student Events on GSM Web Calendar ........................................................................................... 15  \nGSM Marketing Toolbox ...................................................................................................................................... 17  \nUse of Official UC Davis and Graduate School of Management Logo Use ........................................................... 17  \nObtaining the GSM Affiliate Logo ......................................................................................................................... 17  \nUC Davis Name and Trademarks ........................................................................................................................ 18  \nRules to Follow .................................................................................................................................................... 18  \nAPPENDICES ..................................................................................................................................................... 19  \nAppendix 1: There is a Method on How to Ask for Money .................................................................................... 19  \nAppendix 2: Tips for Club Fundraising and Event Planning (written by a former ASM President) ......................... 21  \nAppendix 3: Event Planning ................................................................................................................................. 25  \nAppendix 4: Staff Resources Contacts .......................................................................","cbCaiePLHEMpnuao","https://ap.wps.com/l/cbCaiePLHEMpnuao","pdf",1593331,41,"English","# Student Leader Welcome and Overview\n## GSMSA Brief History\n## GSMSA and Club Leader Expectations\n## Showcasing the GSM Student Body\n# Funding\n## GSM Funding for MBA Programs—Tracking and Responsibility\n## Funding for Smaller Club Events\n## GSM Funding Through Sponsorships & Fundraising\n## Involving GSM Alumni as Sponsors\n# Planning Events\n## Conceptualize and Envision\n## Programming\n## Logistics\n## Catering On-Prem\n## Alcohol Consumption On-Prem\n# Promotion, Marketing and Communication Guidelines\n## Club Websites and GSM Web Calendar\n## Brand Communications Guides for Students\n## Top Priority: Student Events on GSM Web Calendar\n## GSM Marketing Toolbox\n## Use of Official UC Davis and Graduate School of Management Logo Use\n## Obtaining the GSM Affiliate Logo\n## UC Davis Name and Trademarks\n## Rules to Follow\n# Appendices\n## Appendix 1: There is a Method on How to Ask for Money\n## Appendix 2: Tips for Club Fundraising and Event Planning\n## Appendix 3: Event Planning\n## Appendix 4: Staff Resources Contacts","[{\"question\":\"Who is this handbook intended for and what roles do leaders serve?\",\"answer\":\"It serves GSMSA and DSAC members and club leaders planning social events and managing finances across locations. Leaders are expected to represent the Graduate School of Management and the UC Davis community while stewarding GSMSA and club resources.\"},{\"question\":\"How should student leaders approach funding for events?\",\"answer\":\"The handbook explains funding paths including GSM funding for MBA programs, support for smaller club events, sponsorships and fundraising options, and engaging GSM alumni as sponsors. It emphasizes tracking responsibilities tied to the applicable funding stream.\"},{\"question\":\"What communication and branding rules must leaders follow?\",\"answer\":\"Leaders are guided on using official UC Davis and Graduate School of Management logos, obtaining the GSM affiliate logo, complying with UC Davis name and trademark rules, and following communication priority guidance for posting student events on the GSM web calendar.\"}]","New Student Leader Resources - April 2022 - Funding, Event Planning and Communication Guidelines | PDF",1789129446]