[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-571833-105":53,"doc-detail-571833-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","neil-patels-advanced-cheat-sheet-to-seo-action","NEIL PATEL’S ADVANCED CHEAT SHEET - TO SEO - Action","","NEIL PATEL’S ADVANCED CHEAT SHEET TO SEO explains practical, advanced tactics to improve Google rankings, traffic, and revenue. It focuses on earning high-quality backlinks through a “shoulder niche” strategy, then shows how to identify those niches using tools like Buzzsumo and Google News. It also describes using MarketMuse data and AI-driven recommendations to comprehensively cover topics, optimize content, and strengthen performance in organic search.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/neil-patels-advanced-cheat-sheet-to-seo-action/571833/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/neil-patels-advanced-cheat-sheet-to-seo-action/571833.png","ImageObject",442,249,{"name":88,"@type":89},"Supernature","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-10-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the core idea behind the “shoulder niche” tactic?","Question",{"text":109,"@type":110},"It targets a niche closely related to the site’s main topic, so outreach is less direct competition and backlink acquisition becomes easier.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How can a shoulder niche be identified using tools mentioned in the sheet?",{"text":114,"@type":110},"Use Buzzsumo by starting with a broad phrase to find different content angles, and use Google News by searching a broad keyword and reviewing relevant results.",{"name":116,"@type":107,"acceptedAnswer":117},"How does MarketMuse support advanced SEO and content optimization?",{"text":118,"@type":110},"MarketMuse analyzes whether a topic is worth writing, recommends what and how to write, and provides guidance to optimize existing pages for stronger organic search performance.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},571833,1792174467,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},962093270004,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","NEIL PATEL’S ADVANCED CHEAT SHEET  \nTO SEO  \n[www.neilpatel. com](www.neilpatel. com)  \nNEIL PATEL’S ADVANCED CHEAT SHEET TO SEO  \nHe is a New York Times bestselling  \nauthor. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.  \nHe was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top  \n100 entrepreneur under the age  \nof 35 by the United Nations.  \n[www.neilpatel.com](www.neilpatel.com) page 2  \nNEIL PATEL’S ADVANCED CHEAT SHEET TO SEO  \nI rank for some of the most competitive keywords on Google. From“seo” to “online marketing,” I dominate the search listing pages.  \nCan you guess how I was able to do this?  \nWell, it’s not because I am smarter than you   because I am not.  \nInstead, I’ve been practicing digital marketing since 2001. After a while, you learn what works and what doesn’t. So, if you want to achieve similar results, you have two options:  \nOption 1: Follow the cheat sheet below. It really works, you just have to put in the time and effort. And over time you’ll slowly see your rankings, traffic and revenue climb.  \nOption 2: Hire my ad agency. If you don’t have the time and need it done for you, check out Neil Patel Digital.  \nAnd of course, you technically have a third option, which is to figure it out on your own. But you opted into my list, so I’m guessing you would rather have the cheat sheet. ;)  \nSo if you want to grow your rankings, just follow the tactics below. But before you start, keep in mind that this isan advanced cheat sheet   so I skipped the basics.  \nHere goes:  \nFind a shoulder niche  \nI think we can all agree that backlinks are one of the most essential elements of SEO.  \nThey’re still a primary currency that search engines examine when determining rankings.  \nSo we break our backs trying to obtain high-quality, relevant backlinks.  \nBut here’s the thing.  \nIt can be tricky getting other sites in your niche to link to you.  \nAfter all, you are a competitor.  \nLinking to you could potentially dilute their rankings, which is especially problematic if you’re competing for those coveted, heavily searched keyword phrases.  \n[www.neilpatel.com](www.neilpatel.com) page 3  \nNEIL PATEL’S ADVANCED CHEAT SHEET TO SEO  \nSo what’s the solution?  \nOne technique I’ve had success with is finding a shoulder niche, which is a niche that’s closely related to your site’s main topic.  \nYou then create content around that shoulder niche and engage in link outreach like you would normally.  \nSince you’re not in direct competition with the brands you’re reaching out to, your odds of acquiring quality backlinks should inevitably increase.  \nSo how exactly do you come up with a shoulder niche?  \nI suggest using Buzzsumo because it will instantly provide you with a lot of different angles on a topic.  \nAnd you don’t even need to have a paid account to use it for this purpose.  \nFirst you enter a broad phrase.  \nI’ll just use “weight loss” as an example.  \nInstantly I get dozens of results.  \nRight off the bat, this particular piece of content about keto recipes catches my eye.  \n[www.neilpatel.com](www.neilpatel.com) page 4  \nNEIL PATEL’S ADVANCED CHEAT SHEET TO SEO  \nI know that the ketogenic diet is really popular right now, so targeting that niche could definitely be viable.  \nAnother resource you can use is Google News.  \nAgain, type in a broad keyword and check the results.  \nAfter scrolling down a bit, I see another piece on the ketogenic diet.  \n[www.neilpatel.com](www.neilpatel.com) page 5  \nNEIL PATEL’S ADVANCED CHEAT SHEET TO SEO  \nJust above that is another one that could also be interesting involving probiotics.  \nSo just like that I have two potential topics to work with.  \nAt that point, it’s simply a matter of creating great content and reaching out to bloggers and influencers.  \n[www.neilpatel.com](www.neilpatel.com) page 6  \nNEI","cbCaino27UMtRHW9","https://ap.wps.com/l/cbCaino27UMtRHW9","pdf",2409731,38,"English","# Introduction\n## Advanced SEO approach\n# Shoulder niche and link outreach\n## Why backlinks matter\n## How to find a shoulder niche\n## Buzzsumo and Google News examples\n# Use MarketMuse data\n## Shift from simple keyword stuffing\n## AI-powered topic analysis and recommendations","[{\"question\":\"What is the core idea behind the “shoulder niche” tactic?\",\"answer\":\"It targets a niche closely related to the site’s main topic, so outreach is less direct competition and backlink acquisition becomes easier.\"},{\"question\":\"How can a shoulder niche be identified using tools mentioned in the sheet?\",\"answer\":\"Use Buzzsumo by starting with a broad phrase to find different content angles, and use Google News by searching a broad keyword and reviewing relevant results.\"},{\"question\":\"How does MarketMuse support advanced SEO and content optimization?\",\"answer\":\"MarketMuse analyzes whether a topic is worth writing, recommends what and how to write, and provides guidance to optimize existing pages for stronger organic search performance.\"}]","NEIL PATEL’S ADVANCED CHEAT SHEET - TO SEO - Action | PDF",1791923963,13]