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LLP\u003Cbr>202.344.4456\u003Cbr>[ebgalloway@venable.com](ebgalloway@venable.com) | © 2025 Venable LLP |\n| --- | --- | --- |\n\n1  \n\n| \u003Cbr>Overview of Discussion\u003Cbr>• The Problem – Infringers\u003Cbr>– Selling Knock-Off or Counterfeit Products\u003Cbr>– Selling Products that Infringe Your Intellectual Property (IP)\u003Cbr>– Making False Associations With Your Company\u003Cbr>• The Solution\u003Cbr>– Develop a Strategic Intellectual Property Portfolio\u003Cbr>– Enforce your rights |  |  |\n| --- | --- | --- |\n| © 2025 Venable LLP | | 2 |\n\n2  \n4/23/2025  \n\n| \u003Cbr>\u003Cbr>Part I: Building Your IP Portfolio\u003Cbr>• What are the building blocks for your Portfolio\u003Cbr>– Utility Patents for Functional Aspects of Product\u003Cbr>• Must be novel and non-obvious\u003Cbr>– Design Patents for Ornamental Appearance of Product\u003Cbr>• Must also be novel and non-obvious (low bar)\u003Cbr>– Trade Secret\u003Cbr>• Covers the same subject matter as a patent, but not filed publically\u003Cbr>– Trademarks for Brand, Slogans, Product Names\u003Cbr>• Protects consumer association with your product or service\u003Cbr>– Trade Dress for Non-Functional Ornamental Features\u003Cbr>• Must have secondary meaning to enforce\u003Cbr>– Copyrights\u003Cbr>• Paintings, photographs, patterns, etc. that are separable from the product\u003Cbr>© 2025 Venable LLP | 3 |\n| --- | --- |\n\n3  \n\n|  Example – HICKIES |  |  | \u003Cbr>HICKIES Word Mark |  |\n| --- | --- | --- | --- | --- |\n| © 2025 Venable LLP | | \u003Cbr>Plus, pending trade dress applications. | | 4 |\n\n4  \n4/23/2025  \n\n| \u003Cbr>Example – Ernie Barnes “The Sugar Shack”\u003Cbr>Ernie Barnes – Trademark Name, Image, Likeness\u003Cbr>“The Sugar Shack” -copyright |  |  |\n| --- | --- | --- |\n| | |  |\n| © 2025 Venable LLP | | 5 |\n\n5  \n© 2025 Venable LLP  \nExample – “The Sugar  \nShack” infringements  \n6  \n6  \n4/23/2025  \n\n|  Example – Snoop on the Stoop\u003Cbr>\u003Cbr>Snoop Dogg and Snoop\u003Cbr>on the Stoop – word mark\u003Cbr>and logo (stylized mark)\u003Cbr>Snoop Dogg’s Name,\u003Cbr>Image, Likeness\u003Cbr>© 2025 Venable LLP\u003Cbr>| 7 |\n| --- | --- |\n\n7  \n\n|  Example – Snoop on the Stoop infringements\u003Cbr>© 2025 Venable LLP\u003Cbr>\u003Cbr>| 8 |\n| --- | --- |\n\n8  \n4/23/2025  \nExample – Stand Up To Cancer infringements  \nWord mark and logo  \n© 2025 Venable LLP 9  \n9  \n\n| \u003Cbr>Part II: Enforcing Your IP Rights\u003Cbr>• Multiple ways to utilize your IP Portfolio to attack infringers\u003Cbr>– Working Directly With the Online Market Places, websites and social media pages\u003Cbr>– Cease and Desist Letter\u003Cbr>– Federal Court\u003Cbr>– International Trade Commission (ITC)\u003Cbr>– Federal Or State Government |  |  |\n| --- | --- | --- |\n| © 2025 Venable LLP | | 10 |\n\n10  \n4/23/2025  \n\n| \u003Cbr>What To Consider?\u003Cbr>• The nature of the relief desired\u003Cbr>– Money, injunction, or both\u003Cbr>• Which laws were violated\u003Cbr>• The scope of the relief sought\u003Cbr>– Limited, national, or international\u003Cbr>• Time frame\u003Cbr>• Budget |  | |  |\n| --- | --- | --- | --- |\n| © 2025 Venable LLP | |  | 11 |\n\n11  \n\n| \u003Cbr>\u003Cbr>Working Directly With Online Marketplaces and Entities\u003Cbr>• Amazon\u003Cbr>– Brand Registry-[https://sell.amazon.com/brand-registry](https://sell.amazon.com/brand-registry)\u003Cbr>– Report Infringement Form-[https://www.amazon.com/report/infringement](https://www.amazon.com/report/infringement)\u003Cbr>• ebay – Verified Rights Owner Program (VeRO) -\u003Cbr>[https://www.ebay.com/help/default/default/verified-rights-owner-vero-policy?id=4349](https://www.ebay.com/help/default/default/verified-rights-owner-vero-policy?id=4349)\u003Cbr>• Etsy\u003Cbr>– Infringement portal-[https://www.etsy.com/ipreporting](https://www.etsy.com/ipreporting)\u003Cbr>– one-off complaint-[https://www.etsy.com/legal/ip/report](https://www.etsy.com/legal/ip/report)\u003Cbr>• Alibaba\u003Cbr>– International Property Protection Portal (IPPP) -[https://ipp.aidcgroup.net/\\#/ippHome](https://ipp.aidcgroup.net/#/ippHome)\u003Cbr>– one-off complaint-[https://ipp.aidcgroup.net/complaint/onlineForm/online.htm](https://ipp.aidcgroup.net/complaint/onlineForm/online.ht","cbCaibAdg8d9B0o0","https://ap.wps.com/l/cbCaibAdg8d9B0o0","pdf",4428849,31,"English","# Overview of Discussion\n## The Problem - Infringers\n## The Solution - Develop a Strategic Intellectual Property Portfolio\n# Part I: Building Your IP Portfolio\n## Utility Patents\n## Design Patents\n## Trade Secret\n## Trademarks\n## Trade Dress\n## Copyrights\n# Part II: Enforcing Your IP Rights\n## Multiple Ways to Utilize Your IP Portfolio to Attack Infringers\n## What To Consider?\n## Working Directly With Online Marketplaces and Entities\n## Digital Millennium Copyright Act (DMCA) Requirements\n## Amazon Enforcement (Copyright)","[{\"question\":\"What types of infringement does the seminar identify as the main problems?\",\"answer\":\"It covers infringers selling knock-offs or counterfeit products, selling products that infringe IP, and making false associations with a company.\"},{\"question\":\"How does the seminar suggest building an IP portfolio for enforcement?\",\"answer\":\"It recommends developing a strategic portfolio using utility patents, design patents, trade secrets, trademarks, trade dress, and copyrights, emphasizing novelty and enforceable associations where applicable.\"},{\"question\":\"What enforcement options are discussed for attacking infringers?\",\"answer\":\"The seminar highlights working directly with online marketplaces and entities, using cease-and-desist letters, pursuing federal court, and engaging the International Trade Commission (ITC), along with federal or state government approaches.\"}]","NCPA IP Enforcement Seminar 2025 - Overview and Enforcement Strategies | PDF",1789521409]