[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239742-105":53,"doc-detail-239742-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","music-sponsorships-101-a-tactical-guide-to-selling-sponsorships","Music Sponsorships 101 - A Tactical Guide to Selling Sponsorships","","A tactical, field-tested guide for selling music sponsorships across multiple roles including event organizers, labels, promoters, venues, educators, and volunteers. It provides practical templates and step-by-step guidance from prospecting and pipeline building through asset valuation, package creation, first-meeting strategy, and the activation/fulfillment phase after signing. Designed to support more meaningful sponsor conversations and increase the effectiveness of outreach, proposals, and follow-through.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/music-sponsorships-101-a-tactical-guide-to-selling-sponsorships/239742/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/music-sponsorships-101-a-tactical-guide-to-selling-sponsorships/239742.png","ImageObject",442,249,{"name":88,"@type":89},"Patrick","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":30},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the five stages of sponsorship sales covered in the guide?","Question",{"text":108,"@type":109},"The guide outlines five stages: prospecting and pipeline building, sponsorship inventory and asset valuation, building the sponsorship package, getting the meeting and making the sale, and activation and fulfillment after signing.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should sponsors and assets be evaluated before creating packages?",{"text":113,"@type":109},"Break events, programs, and opportunities into sellable properties, further split them into assets, then list each asset with an assigned value. The guide also encourages contacting current and past sponsors to learn what they want in their packages.",{"name":115,"@type":106,"acceptedAnswer":116},"What should happen during the first sponsor meeting according to the guide?",{"text":117,"@type":109},"The first meeting should focus on questions and listening to gather information and set up a second meeting. The guide advises not bringing a proposal into the first meeting and not submitting a proposal without permission.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},239742,1791724445,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":30,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":25,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":47},549758146520,"https://ap-avatar.wpscdn.com/avatar/80002397d8c0411e94?_k=1775819394049821470","A Tactical Guide to Selling Sponsorships  \nThis guide is designed with the music sponsorship seeker in mind. Whether you are an event organizer, label, promoter, venue owner, developer of educational programs or even a volunteer, the information that follows should help you create more meaningful and productive conversations with potential sponsors.  \nThis document is based on material developed by The Sponsorship Collective. We thank them for their permission to adapt and use it here.  \nHow to Use the Guide  \nThe design is simple. Find the template or section that applies to your particular stage in the sales process and use it! Read the template, read the instructions, plug in your information and start selling sponsorship. The fine-tuning, the details, and the eventual outcomes are up to you.  \nThese templates have been tested in the field and used to raise millions of dollars in sponsorship, cause marketing and events. This material represents years of testing anda great deal of trial and error. The format is simple, direct, and ready for you to use right now.  \nIndex  \nI. Sponsorship Sales Checklist  \nII. Sales Pipeline Template  \nIII. Sample Emails That Actually Get the Meeting  \nIV. First Meeting Sample Questions  \nV. Proposal Template  \nVI. Sponsorship Valuation Template  \nVII. Activation Strategy  \nVIII. Sample Fulfillment Report  \nI. The 5 Stages of Sponsorship Sales: Sponsorship Sales Checklist  \nStage 1: Prospecting and Pipeline Building  \n1. Do your research first. Make a sales chart in Excel (or use your database) with the following headings (NOTE: for more info, see Section II – “Sales Pipeline Template”):  \na. Prospects  \nb. Contact Made  \nc. Initial Meeting Booked  \nd. Proposal Submitted  \ne. Follow-up Meeting Booked  \nf. Outcome  \n2. Identify 25 prospects that align strategically (not just \"companies that have money\") as a starting point and enter them as a “prospect.”  \n3. Begin to move them through the pipeline by calling and trying to book meetings.  \n4. Focus on moving prospects from one step to the next, not on closing the sale in the first meeting.  \n5. Check out your competitors to see who is sponsoring them.  \n6. Brainstorm with work colleagues or friends in the entertainment industry about which companies you should be talking to and who can introduce you to those prospects.  \n7. Identify at least one networking event every two weeks where your prospects are likely to be.  \nStage 2: Sponsorship Inventory and Asset Valuation  \n1. Break each event, program and opportunity into “properties” to sell (e.g. , mainstage, backstage / green room, hospitality, print program, free tickets, etc. )  \n2. Take each property and break it down further into “assets”(e.g. , logo placement, speaking opportunities, free tickets, inside front cover, etc. ) .  \n3. Create a new chart listing each asset and the value you’ve assigned to it as a starting point.  \n4. Brainstorm with colleagues to identify non-traditional opportunities beyond just logo placement (IMPORTANT) . For example, event promo videos that include product placement, artist testimonials, VIP experiences, artists meet & greets, etc.  \n5. Contact five sponsors, past and present, and ask them what they would like to see as part of their package or what they wish they had more of.  \nStage 3: The Sponsorship Package  \n1. Create one package per property.  \n2. Identify your audience, program users, event attendees and any relevant  \ndemographic information. (IMPORTANT – you have to know at least some information about the audience for your event / concert series / tour / whatever! The more you know about your target demographic (average age, income,  \neducation level, location of home, school, or work, spending habits, etc. ) the better prepared you’ll be to speak to a potential sponsor.  \n3. List all of your assets and the associated value of each.  \n4. Think “menu,” not “Gold, Silver, and Bronze” – and let your sponsors tell you which entitlements work best for ","cbCaiuYVw9Ro01Hh","https://ap.wps.com/l/cbCaiuYVw9Ro01Hh","pdf",550268,"English","# How to Use the Guide\n# Index\n# The 5 Stages of Sponsorship Sales: Sponsorship Sales Checklist\n## Stage 1: Prospecting and Pipeline Building\n## Stage 2: Sponsorship Inventory and Asset Valuation\n## Stage 3: The Sponsorship Package\n## Stage 4: Getting the Meeting and Making the Sale\n## Stage 5: Activation and Fulfillment – Once the Sponsorship is Signed, Sealed, Delivered","[{\"question\":\"What are the five stages of sponsorship sales covered in the guide?\",\"answer\":\"The guide outlines five stages: prospecting and pipeline building, sponsorship inventory and asset valuation, building the sponsorship package, getting the meeting and making the sale, and activation and fulfillment after signing.\"},{\"question\":\"How should sponsors and assets be evaluated before creating packages?\",\"answer\":\"Break events, programs, and opportunities into sellable properties, further split them into assets, then list each asset with an assigned value. The guide also encourages contacting current and past sponsors to learn what they want in their packages.\"},{\"question\":\"What should happen during the first sponsor meeting according to the guide?\",\"answer\":\"The first meeting should focus on questions and listening to gather information and set up a second meeting. The guide advises not bringing a proposal into the first meeting and not submitting a proposal without permission.\"}]","Music Sponsorships 101 - A Tactical Guide to Selling Sponsorships | PDF",1789152553]