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It specifies who should be targeted in each phase, including village residents, friends & family, funding and grant bodies, shareholders, local breweries and suppliers, local businesses, neighbouring residents, and local media. Messaging guidance includes a single overarching key message plus simple secondary messages that shift by phase, using face-to-face advocacy, flyers, banners, social platforms, newsletters, email, website, pop-up events, and press releases.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/mtap-comms-plan-page-2-communications-plan-on-a-page-phase-breakdown/240431/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/mtap-comms-plan-page-2-communications-plan-on-a-page-phase-breakdown/240431.png","ImageObject",442,249,{"name":88,"@type":89},"Ivy","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-04","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":40},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What time phases does the communications plan use?","Question",{"text":108,"@type":109},"The plan is split into three phases: September to December, January to June, and July to December.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which audiences are highlighted for early fundraising and launch goals?",{"text":113,"@type":109},"Phase 1 targets village residents, friends & family, and funding and grant giving bodies, aligned with launch objectives such as a share offer and raising money.",{"name":115,"@type":106,"acceptedAnswer":116},"How should key messages and communication channels be handled across phases?",{"text":117,"@type":109},"Use one overarching key message throughout, while keeping secondary messages simple and phase-specific. Choose channels such as advocacy, flyers, banners, social media, newsletters, email, website, pop-up events, and press releases accordingly.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},240431,1791207599,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":40,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},549758252649,"https://ap-avatar.wpscdn.com/avatar/8000253669c5317157?_k=1778319167496531819","THANA  \nPUB  \nMake clear the  \nmain aim of each phase of your communications campaign  \nPHASE 1: September to December  \nObjectives  \ne.g. launch share offer and raise £200k  \nAudiences  \nVillage residents  \nFriends & Family Funding and grant giving bodies  \nDivdiide your campaign intstinct periods of timeo  \nPHASE 2: January to June PHASE 3: July to December  \ne.g. build customer, supplier, volunteer & partner base e.g. fill the pub with customers  \nShareholders Village residents  \nLocal breweries and food suppliers Local businesses  \nResidents of village and neighbouring villages Local media  \nBe as precise as possible when defining the people or organisations you need to communicate with  \nSecondary messages will become relevant at different phases of your campaign. Make them simple and direct.  \nKey messages  \nSave Our Swan! We have just six weeks to raise the money This is your chance to own a great pub in a great village  \nCommunication channels  \nFace to Face / advocacy Flyers  \nBanners  \nFacebook. Twitter  \nVillage newsletters  \ne-news & email  \nWebsite  \nPop up events  \nThe White Swan. A Great Pub. A Greater Community.  \nHelp Build Our Swan!  \nTell us what will make this a great pub for you Volunteer to help make this a great pub  \ne-new & email Facebook Twitter Instagram Village newsletters Volunteer events Website  \nYour White Swan is open!! The White Swan is your pub-use it or lose it!  \nAdvertising Flyers & Posters Banners Twitter Facebook Instagram Village newsletters & e-news Press releases  \nIt is helpful to  \nhave one overarching key message that can be used across all your communications  \nDifferent ways of commatunicatdiffeirnegntmay be more relevant audiences times and for different  \nI Communications Plan on a Page  \nI Communications Plan on a Page  \nSimply complete the plan by selecting the editable fields.  \nAlternatively, you may prefer to print a copy.  \nPHASE 1:  \nObjectives  \nAudiences  \nKey messages  \nPHASE 2:  \nPHASE 3:  \n\n| Communication channels |  |  |\n| --- | --- | --- |","cbCaiadpL2ICZkjX","https://ap.wps.com/l/cbCaiadpL2ICZkjX","pdf",173580,"English","# PHASE 1: September to December\n## Objectives\n## Audiences\n## Key messages\n## Communication channels\n# PHASE 2: January to June\n# PHASE 3: July to December","[{\"question\":\"What time phases does the communications plan use?\",\"answer\":\"The plan is split into three phases: September to December, January to June, and July to December.\"},{\"question\":\"Which audiences are highlighted for early fundraising and launch goals?\",\"answer\":\"Phase 1 targets village residents, friends \\u0026 family, and funding and grant giving bodies, aligned with launch objectives such as a share offer and raising money.\"},{\"question\":\"How should key messages and communication channels be handled across phases?\",\"answer\":\"Use one overarching key message throughout, while keeping secondary messages simple and phase-specific. Choose channels such as advocacy, flyers, banners, social media, newsletters, email, website, pop-up events, and press releases accordingly.\"}]","MTAP Comms plan page 2 - Communications Plan on a Page - Phase Breakdown | PDF",1789161233]