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How will you be an asset to this programme? Focus on your motivation, your strengths as well as your goals and aims with the programme.  \nWhere relevant, give examples on your academic achievements/ professional accomplishments that relate well to the programme.  \nPlease remember to proofread your text. The Motivational letter is a work sample in regards to language, competences and potentials.  \nPlease respond to the questions below and upload your document to your application at [www.universityadmissions.se](www.universityadmissions.se) by the latest on the last day for application (15 January/15 April 2026) . Rename the document MSc in Marketing and Consumption”  \n\n| Name: |\n| --- |\n| Email address: |\n\n1. Motivation & Curiosity  \nWhat motivates you to apply for the Master’s Program in Marketing & Consumption? In particular, which aspects of marketing and consumption spark your curiosity, and why? What do you hope to gain and experience during your two years in the program? (Maximum 2000 characters, including blank space)  \n2. Academic Inspiration  \nDescribe the most inspiring or meaningful experience from your bachelor’s studies that you feel is relevant to this program. How has it shaped your academic interests or your decision to pursue this path? (Maximum 2000 characters, including blank space)  \n3. Personal Fit & Contribution  \nWhy do you consider yourself especially well-suited for the Master’s Program in Marketing & Consumption? In what ways do you plan to contribute to the study environment, both academically and socially, during your time in the program? (Maximum 2000 characters, including blank space)","cbCaio9Qez8iwBce","https://ap.wps.com/l/cbCaio9Qez8iwBce","pdf",204822,"English","# Motivation & Curiosity\n## Academic Inspiration\n## Personal Fit & Contribution","[{\"question\":\"What is the purpose of the motivational letter in the application?\",\"answer\":\"The motivational letter is a key part of the application and serves as a work sample assessing language, competences, and potentials.\"},{\"question\":\"What questions must be answered in the motivational letter?\",\"answer\":\"Applicants must address motivation and curiosity, describe an inspiring academic experience, and explain personal fit and planned contribution academically and socially.\"},{\"question\":\"How long can each answer be?\",\"answer\":\"Each response must stay within a maximum of 2000 characters, including blank space.\"}]","Motivational letter for Marketing and Consumption 2026 updated jan13 - application questions | PDF",1789091212]