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basic process needed to create an ad  \n Understand how to determine an objective for an ad campaign  \n Understand how to use Ads Manager to target ads to specific audiences  \n Understand how to set a budget and schedule for an ad campaign  \n Understand how to use Ads Manager to create various types of ads (image, video, slideshow, carousel, etc.)  \n Understand how to use Ads Manager to monitor and measure the performance of an ad campaign  \nSkills Aquired  \n Determine the right ad objective for a business’s goals  \n Use tools to target specific audiences for an ad campaign  \n Set a specific budget and schedule for an ad campaign  \n Produce ads of different types (images, videos, slideshow, carousel, etc.)  \n Use tools to monitor, measure, and edit an ad campaign to meet the campaign goals  \n6-8 hour  \nclass duration  \n3  \nsessions  \nplus out-of-class homework  \nChallenge  \n Create a simple ad campaign for your organization that is inline with their specific business goal(s). For example, this could be creating awareness through an event, generating leads for new members, selling a product or service, or boosting loyalty to the organization.  \nSocial Media Marketing  \nThe rise of social media has had a dramatic effect on how people communicate with friends and how news is spread, but possibly no industry has seen more change than than the advertising world.  \nRemember Nielsen ratings? That’s where data is gathered on the viewing habits of one or two million people in order to understand what they are watching on TV, and it’s used to determine the cost of television commercials. It used tobe best way to estimate what an audience would do. Today, that data is much more comprehensive and much more specific.  \nThe more you know how to appeal to specific demographics and how to measure your ad’s effectiveness, the better prepared you will be as asocial media marketer. Even if your organization is nonprofit, advertising is an excellent outreach tool.  \nIn this module, you will work with your organization to create and run at least two ad campaigns. Because the process can be a little complicated, we’ll take you through it step by step in the following six lessons:  \n WhyAds?  \nOrganic vs paid ads  \n The Basics  \nOverall process  \n Choose Audience  \nTarget specific audiences  \n Ad Placement  \nWhen and where your ads are shown  \n Budget and Schedule  \nDetermine a good budget  \n Create Your Ad  \nCreate beautiful, compelling ads  \n Manage and Measure Your Ads  \nAd performance  \nRemember, this is the fun part! This is the chance to get creative and learn how to create compelling ads that help your organization add members, sell products or services, have a successful event, or whatever business goal you have!  \nModule 3: Lesson 1  \nWhy Ads?  \nResources  \n[https://moz.com/](https://moz.com/)[ ](https://moz.com/)blog/1-dollar-per-day-onfacebook-ads  \nWhy should I buy ads on Facebook?  \n1 Advertising on Facebook is relatively inexpensive as compared to other channels.  \nThis graph from Brian Carter’s Moz article really says it all. In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels (online and offline):  \nNewspaper  \nMagazine  \nRadio  \nCable TV  \nGoogle AdWords  \nLinkedIn Ads  \nFacebook Ads  \nCost to reach 1000 people  \nModule 3 Lesson 1: Why Ads? 5  \nSocial Media Marketing  \nWhy should I buy ads on Facebook?  \n2 Facebook’s tools for targeting specific audiences are excellent.  \nAlong with tons of different ad types, like video ads, the level of detail you can get with Facebook targeting capabilities is vast. Whether it be by demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities.  \nModule 3 Lesson 1: Why Ads? 6  \nSocial Media Marketing  \nWhy should I buy ads on ","cbCaiqibapPt0F1k","https://ap.wps.com/l/cbCaiqibapPt0F1k","pdf",2490170,"English","# Module 3: Marketing with Facebook Ads\n## Social Media Marketing\n## Learning Objectives\n## Challenge\n## Why Ads?\n## The Basics\n## Overall process\n## Choose Audience\n## Ad Placement\n## Budget and Schedule\n## Create Your Ad\n## Manage and Measure Your Ads","[{\"question\":\"What are the main learning objectives in Module 3 for Facebook Ads?\",\"answer\":\"Learners create Facebook Ads using Ads Manager, define ad objectives, target specific audiences, set budgets and schedules, create different ad types, and monitor and measure ad performance.\"},{\"question\":\"How do you choose the right ad objective for a business goal?\",\"answer\":\"Determine the purpose of the ad before setting a budget, aligning it with goals such as brand awareness, conversions, or video views.\"},{\"question\":\"What best practices are recommended for running Facebook ads effectively?\",\"answer\":\"Be clear about business goals, target the audience specifically, and rotate ads regularly to avoid ad fatigue that reduces clicks and increases costs.\"}]","Module 3 - Marketing with Facebook Ads - Social Media Marketing | PDF",1789264371,28]