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Schmidt College of Arts & Letters (To obtain a course number, [contact](contact erudolph@fau.edu)[ erudolph@fau.edu](contact erudolph@fau.edu)) |  |  |  |  |  |  |  |\n| Prefix MMC\u003Cbr>Number\u003Cbr>4733 |  | (L = Lab Course; C = Combined Lecture/Lab; add if appropriate)\u003Cbr>Lab\u003Cbr>Code | Type of Course |  |  | Course Title\u003Cbr>Social Media Strategies |  |  |\n|  |  |  |  | Lecture |  |  |  |  |\n|  |  |  |  |  |  |  |  |  |\n| Credits (See\u003Cbr>Definition of a Credit Hour) 3 |  | Grading\u003Cbr>(Select One Option)\u003Cbr>Regular  Sat/UnSat  | Course Description (Syllabus must be attached; see  Template and Guidelines)\u003Cbr>This course introduces students to the various social media platforms and tools necessary to create, evaluate, and execute successful social media strategies and campaigns. |  |  |  |  |  |\n| Effective Date\u003Cbr>(TERM & YEAR) Fall 2025 |  |  |  |  |  |  |  |  |\n| Prerequisites, with minimum grade* |  |  | Corequisites |  |  |  | Registration Controls (Major, College, Level) |  |\n| *Default minimum passing grade is D-. Prereqs., Coreqs. & Reg. Controls are enforced for all sections of course |  |  |  |  |  |  |  |  |\n| WAC/Gordon Rule Course  Yes  ✔  No\u003Cbr>WAC/Gordon Rule criteria must be indicated in syllabus and approval attached to proposal. See WAC Guidelines.\u003Cbr>|  |  | Intellectual Foundations Program (General Education) Requirement\u003Cbr>(Select One Option)\u003Cbr>None\u003Cbr>General Education criteria must be indicated in the syllabus and approval attached to the proposal. See Intellectual Foundations Guidelines. |  |  |  |  |  |\n| Minimum qualifications to teach course\u003Cbr>MA in Communication Studies, Media Studies, or related/professional experience in the field. |  |  |  |  |  |  |  |  |\n| Faculty Contact/Email/Phone\u003Cbr>[Scott Wolfson wolfsons@fau.edu](Scott Wolfson wolfsons@fau.edu) |  |  | List/Attach comments from departments affected by new course |  |  |  |  |  |\n| Approved by\u003Cbr>Department Chair\u003Cbr>College Curriculum Chair   College Dean ~~  ~~UUPC Chair ~~  ~~Undergraduate Studies Dean ~~  ~~UFS President   Provost  \u003Cbr>\u003Cbr>|  |  |  |  |  |  |  | Date\u003Cbr>+BO􀀏 􀀔􀀑􀀍 􀀓􀀑􀀓􀀖\u003Cbr>|\n\nEmail this form and syllabus to [mjenning@fau.edu](mjenning@fau.edu) seven business days before the UUPC meeting.  \nNewCourseUG, revised Summer 2022  \nFLORIDA ATLANTIC UNIVERSITY  \nMMC 4733-001 15351  \nSocial Media Strategies  \nDate: TBD Building: TBD  \n3 Credits Fall 2025-1 Full Term  \nInstructor Information  \nScott Wolfson  \n[Email:](Email: wolfsons@fau.edu)[ wolfsons@fau.edu](Email: wolfsons@fau.edu)  \n[Office: CU 218](Office: CU 218)  \nOffice Hours: Tu & Th 2-4pm  \n(305) 458-6089  \nInterim Director: Shane Eason, Associate Professor, MFA  \nOffice: CU 204  \nOffice Hours:  \nTelephone: 561-297-0044  \nEmail: [eason@fau.edu](eason@fau.edu)  \nCourse Description  \nWhat is this course about?  \nThis course introduces you to the various social media platforms and tools necessary to create, evaluate, and execute successful social media strategies and campaigns. The course consists of a mixture of class lectures, individual and group assignments, with a focus on current case studies. The assigned activities give you a broad-based skillset that prepares you for future internship and job interviews in social media and related communication fields.  \nWhy is this course important?  \nThe largest social media platforms attract hundreds of millions of active users, some topping billions of subscribers. Social media is no longer the popular catch phrase some predicated would fade over time. It’s the backbone of the new media landscape that’s evolved and revolutionized the way we communicate and live our lives. The days of waiting for news to “break” o","cbCaimOGFqdjUCX6","https://ap.wps.com/l/cbCaimOGFqdjUCX6","pdf",864603,"English","# Course Proposal Overview\n## Course Identification and Credit Details\n## Course Description and Instructional Method\n## Learning Outcomes and Course Requirements\n## Required References and Activities\n## Instructor and Faculty Contact","[{\"question\":\"What topics does MMC 4733 cover?\",\"answer\":\"The course introduces social media platforms and tools for creating, evaluating, and executing social media strategies and campaigns, using a focus on current case studies and practical real-world applications.\"},{\"question\":\"Why is ethical and privacy education included in the course?\",\"answer\":\"The proposal emphasizes that social media can harm personal or company reputations and highlights the need to understand ethical, legal, security, and privacy issues.\"},{\"question\":\"How is the course delivered and what learning activities are included?\",\"answer\":\"Instruction is in-person, combining class lectures with individual and group assignments, supported by assigned activities that build skills for internships and job interviews.\"}]","MMC 4733 - Social Media Strategies | PDF",1790126986,6]