[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-246166-105":53,"doc-detail-246166-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","mika-mondo-newsletter-fun-and-innovative-pr-campaigns","Mika Mondo Newsletter - Fun and Innovative PR Campaigns","","Mika Mondo Newsletter presents three fun and innovative public relations campaigns from 2022, showing how creative concepts can win attention and engage audiences while meeting campaign goals. It highlights Airbnb.org’s “Van Gogh BnB” art-based lodging, Penguin Random House’s “Unburnable Book” response to book bans, and Iceland’s “Out-Horse Your Email” tourism promotion that encourages taking time off. The edition also includes practical links and a creative-brief template.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":26,"@type":70,"position":76},"https://docshare.wps.com/template/posters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/mika-mondo-newsletter-fun-and-innovative-pr-campaigns/246166/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/mika-mondo-newsletter-fun-and-innovative-pr-campaigns/246166.png","ImageObject",442,249,{"name":88,"@type":89},"Jacob","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-16","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the main theme of the Mika Mondo newsletter this month?","Question",{"text":108,"@type":109},"It focuses on fun and innovative PR campaigns that made headlines, highlighting how creativity can captivate audiences and deliver results.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How did Airbnb.org connect art to its PR campaign?",{"text":113,"@type":109},"It recreated Vincent van Gogh’s painting “The Bedroom” as accommodation for the “Van Gogh BnB” campaign, letting people live in the artwork and driving strong coverage.",{"name":115,"@type":106,"acceptedAnswer":116},"What approach did Iceland use in its Out-Horse Your Email campaign?",{"text":117,"@type":109},"Iceland’s tourism board built a giant keyboard large enough to hold a horse and used the horses to “handle” tourists’ emails, promoting disconnection from work and vacation enjoyment.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},246166,1790507142,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":25,"category_name":26,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":73},962084931830,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","PR with a Dash of Fun!  \nReady for another dose of wit and entertainment in your inbox? Welcome to the Mika Mondo Newsletter-your monthly PR compass with a lively twist!  \nThis month's subject:  \nFun and Innovative PR Campaigns that Made Headlines  \nIn the ever-evolving world of public relations, it's not enough to simply get your message out there – you've got to captivate your audience, turn heads, and make waves. In this edition, we're bringing you three standout PR campaigns from 2022 that did exactly that. Each one not only achieved their goals, but also engaged their audiences in fun and innovative ways. Let's dive in!  \nAirbnb.org brings Art to live  \nPR Lion in Gold  \nCategory: Creative  \nPerformance PR Campaign Agency: Leo Burnett, Chicago (USA)  \nClient: Art Institute of Chicago  \nProduct: Art exhibition  \nCampaign: Van Gogh BnB  \nConcept: To draw attention to the major exhibition of Vincent van Gogh at the Art Institute Of Chicago, the famous painting \"The Bedroom\" was recreated and offered as accommodation on the accommodation platform  \nAirbnb. Interested parties could thus live in a certain way in a painting by Van Gogh. The coverage was correspondingly great, the exhibition an even greater success than it would have been anyway.  \nPenguin Random House’s Unburnable Book  \nIn response to increasing book bans, Penguin Random House released an  \n\"unburnable\" copy of  \nMargaret Atwood's acclaimed  \nnovel, The Handmaid's Tale.  \nDesigned with heat shield foil  \npages, nickel wire binding,  \nand high-temperature  \nadhesives, this unique  \ncampaign stood as a symbol  \nfor the freedom of  \nexpression. The book was  \nauctioned off at Sotheby's  \nwith proceeds going to PEN  \nAmerica, an organization  \ndedicated to protecting free  \nspeech.  \nIceland’s Out-Horse Your Email Campaign  \nIceland’s tourism board used an unconventional approach to attract tourists in their\"Out-Horse Your Email\"  \ncampaign. They built a giant working keyboard big enough to hold a horse, and taught the horses to \"handle\"tourists' emails. This lighthearted and memorable campaign was aimed at encouraging people to disconnect from work and enjoy their vacation in  \nIceland.  \nHelpful PR links  \nLinks for PR Creators:  \nHow to build creative PR campaigns  \nZapier: This comprehensive guide offers step-by-step tips for creating memorable PR campaigns, from the initial brainstorming stage to the final idea validation.  \nCreative Brief Template and Examples  \nXtensio: Xtensio offers a free creative brief template and examples to help you define your campaign goals, target audience, message, and more.  \nPR Couture: PR Campaign Planning Guide: This planning guide from PR Couture provides a detailed roadmap for developing a successful PR campaign, including a downloadable campaign planning template.  \nSo, there you have it-three groundbreaking PR campaigns that pushed the boundaries of creativity and impact. We hope these examples inspire you to think outside the box and spice up your own PR strategy. Remember, a PR campaign is not just about spreading the word-it's about creating an experience that resonates with your audience.  \nWarmest regards,  \nThe Mika Mondo Team  \nWanna talk? Just book here  \nMika Mondo by PIABO PR GmbH  \nMarkgrafenstr. 36, 10117, Berlin  \nThis email was sent to {{contact.EMAIL}} You've received this email because you've subscribed to our newsletter.  \nUnsubscribe","cbCaihFLPozKAr0I","https://ap.wps.com/l/cbCaihFLPozKAr0I","pdf",509876,"English","# Fun and Innovative PR Campaigns That Made Headlines\n## Airbnb.org: Van Gogh BnB\n## Penguin Random House: Unburnable Book\n## Iceland: Out-Horse Your Email Campaign\n## Helpful PR links","[{\"question\":\"What is the main theme of the Mika Mondo newsletter this month?\",\"answer\":\"It focuses on fun and innovative PR campaigns that made headlines, highlighting how creativity can captivate audiences and deliver results.\"},{\"question\":\"How did Airbnb.org connect art to its PR campaign?\",\"answer\":\"It recreated Vincent van Gogh’s painting “The Bedroom” as accommodation for the “Van Gogh BnB” campaign, letting people live in the artwork and driving strong coverage.\"},{\"question\":\"What approach did Iceland use in its Out-Horse Your Email campaign?\",\"answer\":\"Iceland’s tourism board built a giant keyboard large enough to hold a horse and used the horses to “handle” tourists’ emails, promoting disconnection from work and vacation enjoyment.\"}]","Mika Mondo Newsletter - Fun and Innovative PR Campaigns | PDF",1789233691]