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It outlines practical guidance on tailoring the letter, researching company mission and values, matching resume formatting, addressing the correct reader, keeping the document concise, and requesting an interview. 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That employers ignore them to focus on the resume? Don’t believe a word of it!  \nA nationwide survey by Robert Half (2018) found that 90% of executives believe the cover letter is valuable when evaluating candidates.  \nA resume tends to be facts-based and more formal but a cover letter can be infused with personality. A cover letter highlights your key accomplishments and fit for a job opening. A cover letter allows you to direct the reader’s attention to aspects of your resume that are most relevant, demonstrate your knowledge of the company you are writing to and express your interest and enthusiasm for the position and company. Cover letters complement and reflect the content of your resume, but are not a duplicate of your resume.  \nYour cover letter can explain things your resume can’t. If you have gaps in your employment history, are re-entering the market or changing the focus of your career, or relocating or conducting a long-distance job search, a cover letter can explain these circumstances in a positive way.  \nThis MFin Cover Letter Guide is designed to provide you with an overview to help you when writing your cover letter. Cover letters vary in terms of style and formatting, but there are key elements that will help get you noticed. Remember your cover letter is a marketing document that markets you to potential employers. Along with a great resume, it’s what will get you past the first screening and into an interview.  \nTop 11 Tips When Writing a Cover Letter   \n1. Customize for each position you are applying for, never use a generic letter.  \n2. Demonstrate that you have researched the company and understand their mission and values and how your personal and professional values align with theirs.  \n3. Use the same header, font style and size as on your resume.  \n4. Address it to the person who will be reading it (see page 6 for tips) .  \n5. Keep it to one page with three to four paragraphs.  \n6. Highlight your three or four key accomplishments/skills/experience – focus on the fit between your qualifications and the job requirements.  \n7. Use language that reflects the company’s language and job posting.  \n8. Use your creative writing skills to enhance content on your resume, avoid just copying your resume.  \n9. Tell the reader what you do have, not what you don’t have.  \n10. Edit for spelling, proper grammar and typos. In a competitive market, one mistake can make the difference.  \n11. Request action – ask for an interview and tell them you will follow up on the letter – then, DO SO!  \nGood to Know!  \n48% of hiring managers say they automatically dismiss a resume or cover letter that is not customized!  \nJob Posting and Cover Letter at a Glance:   \npg. 2  \nShow You Get the Company Culture  \nWhen it comes to cover letters, hiring managers want the answers to two major questions: What can you do for us, and how will you fit in if hired?  \nIt’s the latter half that is harder to communicate in the short constraints of a cover letter. How do you go about demonstrating that you understand the company culture before you’ve even stepped in the door?  \nBelow you will find some strategies to let them know you understand the company culture, and better still, that you would be a great fit. These strategies will also help you determine if the position and company align with your values and will provide you with insights so you can shine in the interview – the ultimate goal of a well-crafted cover letter!  \n1. Research, research, and more research….  \nYour first step should be getting to know the company’s culture. Think of getting to know a company like getting to know a person – what are they like? Are they serious, fun loving, innovative, creative, well established, traditional, cutting edge, refined?  \nStart by looking at the company webs","cbCaicmbIr1uMPiw","https://ap.wps.com/l/cbCaicmbIr1uMPiw","pdf",1984973,19,"English","# Top 11 Tips When Writing a Cover Letter\n## Customize for each position\n## Demonstrate company research and value alignment\n## Keep formatting consistent with your resume\n## Address the hiring reader\n## Keep it to one page\n## Highlight key accomplishments and skills\n## Match the company language\n## Avoid copying your resume\n## State what you do have\n## Edit for spelling, grammar, and typos\n## Request action: interview and follow-up\n# Show You Get the Company Culture\n## Identify mission, values, history, and reputation\n## Research through website and social channels\n## Use the company voice in your draft\n## Talk to current employees and find inside knowledge\n## Evaluate culture fit for comfort and success","[{\"question\":\"Why are cover letters important compared with resumes?\",\"answer\":\"Cover letters complement resumes by adding personality and directing attention to the most relevant accomplishments. They can explain circumstances a resume may not cover, such as gaps, re-entering the market, career changes, or relocation.\"},{\"question\":\"How should you tailor a cover letter for each job application?\",\"answer\":\"Customize the letter for every position and never use a generic template. Research the company’s mission and values, and show how your personal and professional values align with theirs.\"},{\"question\":\"What are the key elements and best practices for a strong cover letter?\",\"answer\":\"Keep it to one page with three to four paragraphs, highlight three or four key accomplishments, and use language that matches the company’s job posting. Address the reader, edit carefully for errors, and request action by asking for an interview and stating you will follow up.\"}]","MFIN Cover Letter Guide - Career Development | PDF",1789292924,7]