[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-188110-en":3,"doc-seo-188110-105":30,"detail-sidebar-cat-1-en-105":82},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},188110,962084925782,"Chloe Bennett","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",1,17,"Forms","Message Map Template","Message Map Template provides structured guidance for crisis communication, helping teams clarify event status, convey verified facts, address rumors, and rally to actionable steps. It organizes key messages around what happened, how assistance is provided, what the public can do to stay safe, and what to expect, plus supporting details for proof and clarity. The template also defines target audiences, spokesperson selection criteria, roles, approval signatures, and channels for media and public outreach, including where to get help and information.","| Author\u003Cbr>Phone 1 |  | Phone 2 | Revision Date\u003Cbr>Email |  | ID |  |\n| --- | --- | --- | --- | --- | --- | --- |\n\n\n| Initial Event Message Clarify Event Status Holding Message Warning Message | Give Facts\u003Cbr>Rally to Action Address Rumors Satisfy Media Requests\u003Cbr>|\n| --- | --- |\n\n\n| Weather\u003Cbr>Ice/Snow/Cold\u003Cbr>Heat Wave\u003Cbr>Tornado\u003Cbr>Hurricane\u003Cbr>Flooding | Biological\u003Cbr>Accident\u003Cbr>Water Emergency Infectious Disease Contagious Disease Arbovirus | Man-Made\u003Cbr>Hazmat\u003Cbr>Multi-Casualty Incident Wildfires\u003Cbr>Other |  | Terrorist\u003Cbr>Active Threat Terrorism |\n| --- | --- | --- | --- | --- |\n\n\n| Evacuation Shelter-in-Place Mass Sheltering Medical Surge Power Outage | Road Closures\u003Cbr>Rescue Operations\u003Cbr>Utility-Service-Infrastructure Damage\u003Cbr>Other\u003Cbr>| Where to Get Help\u003Cbr>Where/When to Get Information Volunteer/Donations |\n| --- | --- | --- |\n\n\n| Internal\u003Cbr>ICS staff Response Partners Local Government\u003Cbr>First Responders\u003Cbr>VIPs |  | External\u003Cbr>General Public Victims / Their Families Those Most at Risk Worried Well Business\u003Cbr>Media | Other | Other\u003Cbr>Neighboring Communities National Media Neighbors of Victims State/Federal Agencies |\n| --- | --- | --- | --- | --- |\n\n\n| Explain the situation/response Confirm knowledge of the incident Scope of the incident\u003Cbr>State actions being taken\u003Cbr>State actions for the public to take\u003Cbr>First: what, where, when. Don’t answer who, why, how until you are sure. Don’t speculate! | Steps to take to protect themselves/families Steps to take to help the response\u003Cbr>Where to go for help/information?\u003Cbr>Who is responsible? How are you helping ?\u003Cbr>Risks/benefits of Public Safety/Health actions? |\n| --- | --- |\n\n\n| Choose a Spokesperson to deliver the message. Characteristics of an effective spokesperson include: |  |  |\n| --- | --- | --- |\n| • empathetic\u003Cbr>• trustworthy\u003Cbr>• trained\u003Cbr>• credible | • knowledgeable\u003Cbr>• committed/dedicated\u003Cbr>• good communicator\u003Cbr>• willing to practice the message | • honest/open\u003Cbr>• flexible\u003Cbr>• works well under pressure\u003Cbr>• understands limits of authority |\n\n| EMD |  |  | Town Council Member | Community PIO |  |\n| --- | --- | --- | --- | --- | --- |\n| Selectboard Member |  |  | Fire Chief/Designee | DPW |  |\n| Mayor |  |  | Police Chief/Designee | Board of Health Member/Staff |  |\n| Town Administrator |  |  |  | Other |  |\n| Name |  |  | Primary | Phone 1 |  |\n| Email | |  | \u003Cbr>Primary\u003Cbr>| \u003Cbr>Phone 2 |  |\n| Back‐up Name |  |  | Back-up | Phone 1\u003Cbr>|  |\n| Email |  |  | Back-up | Phone 2 |  |\n\n\n| Message Map Template |  |\n| --- | --- |\n| Target Audience |  |\n| GUIDANCE: Key messages must answer the key concern. Check key concerns below. |  |\n| What happened?\u003Cbr>How are you helping?\u003Cbr>What actions can I take to keep safe? What can we expect?\u003Cbr>Why did this happen?\u003Cbr>Why wasn’t it prevented?\u003Cbr>What else can go wrong? | What does this information mean? Property/infrastructure damage?\u003Cbr>Where to go for help/information?\u003Cbr>Who is responsible?\u003Cbr>What actions are being taken/recommended?\u003Cbr>What are the risks/benefits of public health/safety actions? Other |\n\n\n| 3 Key Messages Guidance: These are the 3 main points that answer the concern/question. Together the 3 key messages should take roughly 27 words and be as simple as possible. Each of the 3 key messages must stand on its own, without the other two messages, or supporting information. The most important messages are given first and third, with the lowest priority message in the middle.\u003Cbr>Key Message \\#1 Key Message \\#2 Key Message \\#3 |\n| --- |\n| Supporting Message Guidance: Write three supporting messages using the same format as for the key messages. These are used to add detail, fact and proof of your key message. Use graphics and/or cite third parties if this improves the message.\u003Cbr>\u003Cbr>Support Message 1-1\u003Cbr>\u003Cbr>\u003Cbr>Support Message 1-2\u003Cbr>\u003Cbr>\u003Cbr>Support Message 1-3\u003Cbr>|\n\n\n| Suggests positive action steps? Solution oriented?\u003Cbr>Projects an honest/open tone?\u003Cbr>Projects a positive tone? 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