[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-376341-105":53,"doc-detail-376341-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","merlyn-selvanathan-portfolio-synera-studio","Merlyn Selvanathan - Portfolio - Synera Studio","","Professional portfolio for Synera Studio by Merlyn Selvanathan, outlining brand and product work across multiple projects. The document presents the studio’s mission to strengthen brands through messaging, smart content, clean visuals, research-led strategy, and storytelling. It details MillionMakers™ content development, branding and website redesign, and the PRISM mobile concept focused on data transparency. Each project includes context, challenges, roles, tools, approach, and measurable outcomes such as impressions, click-through rate, engagement rate, and credibility impact.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/merlyn-selvanathan-portfolio-synera-studio/376341/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/merlyn-selvanathan-portfolio-synera-studio/376341.png","ImageObject",442,249,{"name":88,"@type":89},"Well Done","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-28","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is Synera Studio’s mission as described in the portfolio?","Question",{"text":109,"@type":110},"Synera Studio aims to build and strengthen brands through a holistic approach that defines messaging, creates smart content, and builds clean visuals. Work is rooted in societal design and driven by storytelling and research-led intention.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What outcomes were achieved in Project One for MillionMakers™?",{"text":114,"@type":110},"With only four published posts, the campaign reached 2,500+ organic impressions, a 41% click-through rate, and a 21.7% average engagement rate. It also gained 32 new high-relevance followers, indicating brand resonance.",{"name":116,"@type":107,"acceptedAnswer":117},"What was the key goal of Project Two when redesigning the MillionMakers™ website?",{"text":118,"@type":110},"The project focused on communicating the offering clearly, resonating with key audiences, and improving credibility through aligned brand identity and messaging. It also addressed weaknesses in narrative cohesion, generic visuals, and outdated market positioning.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},376341,1791725402,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":101,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":79},5909892210082,"https://ap-avatar.wpscdn.com/avatar/56001069da27c9f41e8?x-image-process=image/resize,m_fixed,w_180,h_180&k=1789614185077863061","Portfolio:  \nSynera Studio  \nThank you for your time and for seeking out Synera Studio services.  \nOur mission is simple; build and strengthen brands through a holistic approach by defining their messaging, creating smart content and building clean visuals. Everything we do is rooted in a societal design lens and driven by storytelling.  \nWe craft the vibe you want to sell by blending creativity with strategy, always backed by research and intention.  \n© 2024 Synera Studio. All Rights Reserved  \nv.250506 Confidential and Propitiatory Information of Merlyn Selvanathan  \nPortfolio:  \nSynera Studio  \n(6) Work  \nProject Overview  \n1 MillionMakers™ Content Development & Management  \n4 Master of Comms UX/UI & Information Architecture  \n2 MillionMakers™ Branding, Illustration & Web-design  \n5 LUNARA UX/UI & Interaction design  \n3 PRISM Interaction Design & Information Architecture  \n6 FreeFlow Branding & Visual Design  \nPrepared by  \nMerlyn Selvanathan  \nPortfolio:  \nSynera Studio  \n(3) Project One  \nMillionMakers™  \nContent Development & Management  \nContract:  \n3 months  \nRoles:  \nContent Developer, Graphic Designer, UI Designer, Content Manager  \nTools:  \nFigma, Buffer, Planable, LinkedIn, LinkedIn Analytics, Illustrator, Indesign, Notion  \n\n| Context & Challenge:\u003Cbr>MillionMakers™ was entering the public eye with a new mission to offer truthful, worker-first data that reveals risk blind spots in traditional ESG and due diligence audits. The challenge was to develop a foundational brand tone, strategic messaging system, and content campaign that would spark discovery and early resonance with senior decision-makers. |  |\n| --- | --- |\n| Approach:\u003Cbr>I designed a comprehensive, single-person solution for the campaign including:\u003Cbr>• Strategic messaging and tonality\u003Cbr>• Persona-driven audience targeting based on research and team input\u003Cbr>• A modular content system tailored to audience psychologies\u003Cbr>• Visual hierarchy and layout system\u003Cbr>• Post-batch feedback loops and Notion portal access for full transparency | Execution:\u003Cbr>I created a set of core content themes with hooks for visibility, trust-building and repeatable engagement:\u003Cbr>• Post copywriting with audience cues\u003Cbr>• Designed all visual assets in Figma\u003Cbr>• Managed upload schedule and performance reviews for analysis\u003Cbr>• Established clear updates based on learnings |\n\nOutcomes:  \nWith just 4 published posts:  \n• Achieved 2,500+ organic impressions  \n• 41% click-through rate  \n• 21.7% average engagement rate  \n• Gained 32 new high-relevance followers, showing brand resonance and interest  \nImpact:  \nThe campaign established MillionMakers™ as a fresh, credible voice in ethical sourcing and ESG risk, laying the groundwork for deeper stakeholder engagement and investment conversations. It also set the tone for the new website and broader communication strategy moving forward.  \nPrepared by  \nMerlyn Selvanathan  \nPortfolio:  \nSynera Studio  \n(4) Project Two  \nMillionMakers™  \nBranding, Illustration and Web-Design  \nContract:  \n3 months (including performance analytics)  \nRoles:  \nContent Writer, Graphic Designer, UI/UX Designer, Brand Designer  \nTools:  \nFigma, Illustrator, Bluehost, Notion  \n\n| Context & Challenge:\u003Cbr>MillionMakers™ needed a new website that clearly communicated their offering, resonated with key audiences, and elevated their credibility through aligned brand identity and messaging. Their previous site lacked narrative cohesion, had generic visuals, and didn’t reflect their new market positioning. |\n| --- |\n| Approach:\u003Cbr>I led a full redesign of the MillionMakers™ website, with a focus on building trust, clarity, and impact across all touchpoints:\u003Cbr>• Refined brand tonality: confident, human, credible\u003Cbr>• Mapped content to different audience types, speaking directly to user needs and pain points.\u003Cbr>• Key messaging pillars and updated SEO-optimized page titles, headlines, and meta descriptions.\u003Cbr>• Wrote and structured all copy to highlight how Millio","cbCaikdTlZD9hg4C","https://ap.wps.com/l/cbCaikdTlZD9hg4C","pdf",766076,"English","# Portfolio: Synera Studio\n## Mission and approach\n## Work overview\n## Project One: MillionMakers™ Content Development & Management\n## Project Two: MillionMakers™ Branding, Illustration and Web-Design\n## Project Three: PRISM UX, Interaction Design & Data Design","[{\"question\":\"What is Synera Studio’s mission as described in the portfolio?\",\"answer\":\"Synera Studio aims to build and strengthen brands through a holistic approach that defines messaging, creates smart content, and builds clean visuals. Work is rooted in societal design and driven by storytelling and research-led intention.\"},{\"question\":\"What outcomes were achieved in Project One for MillionMakers™?\",\"answer\":\"With only four published posts, the campaign reached 2,500+ organic impressions, a 41% click-through rate, and a 21.7% average engagement rate. It also gained 32 new high-relevance followers, indicating brand resonance.\"},{\"question\":\"What was the key goal of Project Two when redesigning the MillionMakers™ website?\",\"answer\":\"The project focused on communicating the offering clearly, resonating with key audiences, and improving credibility through aligned brand identity and messaging. It also addressed weaknesses in narrative cohesion, generic visuals, and outdated market positioning.\"}]","Merlyn Selvanathan - Portfolio - Synera Studio | PDF",1790218290]