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Centered on the Don't Play Play Bosku audio meme phenomenon, the study explains how meme themes reach the public to generate engagement and which ideologies creators offer within TikTok culture. Digital ethnographic observation and qualitative content analysis of 10 videos use Shifman’s three-dimension approach, identifying themes of inadequacy, metaphor with playful practice, and mental satire.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/memes-and-constructions-of-tiktok-culture-in-dontplayplaybosku/239040/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/memes-and-constructions-of-tiktok-culture-in-dontplayplaybosku/239040.png","ImageObject",442,249,{"name":88,"@type":89},"Chumphorn","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-20","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the focus of the study on TikTok memes?","Question",{"text":108,"@type":109},"The study examines how the Don't Play Play Bosku audio meme conveys meme themes to the public and what ideologies creators express within TikTok culture.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How was the analysis conducted?",{"text":113,"@type":109},"The research used digital ethnographic observation and qualitative content analysis, applying Shifman’s three-dimension approach to analyze 10 video samples qualitatively.",{"name":115,"@type":106,"acceptedAnswer":116},"What meme themes were identified in the study?",{"text":117,"@type":109},"Three themes were found: inadequacy, metaphor alongside a practice of playfulness, and mental satire.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},239040,1789142626,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":73,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":20,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":47},2336475401981,"https://ap-avatar.wpscdn.com/avatar/22000c94efd8d5204d?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786935347598174694","Memes and Constructions ofTikTok Culture in \\#DontPlayPlayBosku  \nSumekar Tanjung  \nCorrespondence: Sumekar Tanjung, Communication Science Department, Universitas Islam Indonesia, Jl. Kaliurang 14,5 Sleman Yogyakarta, 55584,Indonesia  \nReceived: March 27, 2024 Accepted: May 3, 2024 Online Published: May 15, 2024  \ndoi:10.11114/smc.v12i3.6842 URL: [https://doi.org/10.11114/smc.v12i3.6842](https://doi.org/10.11114/smc.v12i3.6842)  \nAbstract  \nMemes have become a medium to convey messages on TikTok. However, memes are often underestimated. The researcher has noticed that TikTok is not merely a platform as it is also a memetic, complex text. As a platform, TikTok not only mediates and facilitates the production of short videos but also becomes a culture. Through the Don't Play Play Bosku audio meme phenomenon, this study aims to provide a perspective on how meme themes are conveyed to the public to create a high engagement space and what sorts of ideology are offered by creators in the TikTok culture space. The researcher conducted digital ethnographic observations, qualitative content analysis, and used the Shifman’s three-dimension approach to analyze 10 video samples qualitatively. This study found three meme themes, including inadequacy, metaphor and a practice of playfulness, and mental satire. At the content level, memes are not only an expression of videos but also an audio control to negotiate. At the form level, memes are delivered with word twists, reactions, and effects frequently repeated. The practice of memes at the stance level indicates that the ideological position of creators in bringing up memes is an elaboration of videos and audio that give birth to these three themes in the mechanism of TikTok culture. Memes as a TikTok culture is a culture that is actively produced and continuously consumed. The construction of TikTok culture is formed from the rituals shared in algorithm-framed imitation and replication.  \nKeywords: audio memes, memes, memetics, TikTok  \n1. Introduction  \nMemes today have become a communication medium frequently shared on TikTok. According to Shifman (2013), since the birth of the internet, memes have been created as a form of creative multiparticipant expressions in which cultural and political identities are conveyed and negotiated. Nowadays, however memes have surpassed that and even become a remix of images, videos, audio, and messages (Zhao & Abidin, 2023). In the context of internet culture, memes become online artifacts that are spread through imitation, competition, and transformation (Abidin, 2018; Ask & Abidin, 2018; Shifman, 2013).  \nMemes are a simple mechanism to convey messages on TikTok. The researcher sees that, as a platform with 4 billion downloads (Iqbal, 2024), TikTok is not merely a social media platform as it is also a complex, memetic text. As a platform, TikTok not only mediates and facilitates the production of short videos but has also become a culture. The creation, imitation, and remixing of short videos can be interpreted as the practice of memefication (Lin et al., 2023) . However, content moderation and viewing experience established by algorithm also become the determinant of the practice of memetics.  \nA total of 35 million videos are uploaded on TikTok each day (Ceci, 2024) . While not all videos will go viral and mutate into memes, TikTok has created new ways of interaction in sharing stories, thoughts, lifestyles, and tastes outside of the structure of egocentric social media (Burgette et al., 2021) . In addition, the popularity of TikTok and memes is possible over the acceptance of jokes in their videos (Han & Kuipers, 2021) .  \nThe researcher has observed a number of studies that examined memes on TikTok. For example, the studies of memes with pandemic situations conducted by Frigillano (2023), Al Rousan (2023), Myrick et al. (2022), and Matamoroz-Fernandez, Rodriguez, and Wikstrom (2022) that revealed memes as a coping strategy for the public in dealin","cbCaiciZIf5rg4hU","https://ap.wps.com/l/cbCaiciZIf5rg4hU","pdf",943278,"English","# Introduction\n## Memes as a Communication Medium on TikTok\n## Memefication and Algorithmic Determinants\n## Prior Research on TikTok Memes\n## The Don't Play Play Bosku Phenomenon","[{\"question\":\"What is the focus of the study on TikTok memes?\",\"answer\":\"The study examines how the Don't Play Play Bosku audio meme conveys meme themes to the public and what ideologies creators express within TikTok culture.\"},{\"question\":\"How was the analysis conducted?\",\"answer\":\"The research used digital ethnographic observation and qualitative content analysis, applying Shifman’s three-dimension approach to analyze 10 video samples qualitatively.\"},{\"question\":\"What meme themes were identified in the study?\",\"answer\":\"Three themes were found: inadequacy, metaphor alongside a practice of playfulness, and mental satire.\"}]","Memes and Constructions of TikTok Culture in #DontPlayPlayBosku | PDF"]