[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-359837-105":53,"doc-detail-359837-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","medical-affairs-launch-excellence-guide-and-templates","Medical Affairs Launch Excellence - Guide and Templates","","Medical Affairs Launch Excellence provides step-by-step instructions and customizable templates to support medical affairs professionals in launch excellence planning. It outlines a structured workflow to discover, synthesize, edit, categorize, and review strategic imperatives derived from a scientific compendium. The guide emphasizes concise, measurable imperatives, consistent messaging across functional areas, and tailored use based on organization, product, and market landscape. It also includes practical tools for collecting insights and building scientific exchange plans.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/medical-affairs-launch-excellence-guide-and-templates/359837/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/medical-affairs-launch-excellence-guide-and-templates/359837.png","ImageObject",442,249,{"name":88,"@type":89},"Sarah ","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-28","2026-09-23",true,{"@type":98,"interactionType":99,"userInteractionCount":25},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of the Medical Affairs Launch Excellence guide and templates?","Question",{"text":108,"@type":109},"To provide launch excellence guidance and recommendations, supported by customizable templates that structure planning and communication for medical affairs professionals.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How are strategic imperatives developed in this guide?",{"text":113,"@type":109},"Discover themes from the scientific compendium, synthesize 1–8 major imperatives, edit them to be precise and measurable, categorize each, and obtain team review and sign-off.",{"name":115,"@type":106,"acceptedAnswer":116},"What is a Scientific Compendium as described in the document?",{"text":117,"@type":109},"A collection of a product’s scientific narrative and annotated references that support each message.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},359837,1791721058,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":25,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},962085320529,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Medical Affairs Launch Excellence  \nGuide and Templates  \nBest Practices for Medical Affairs  \nMedical Affairs Professional Society (MAPS)™ 2020  \nAcknowledgments  \nThe Medical Affairs Professional Society (MAPS) would like to thank the following contributors to the Medical Affairs Launch Excellence Guide and Templates—Best Practices for Medical Affairs.  \n• Ramin Farhood, PharmD, MBA  \nVice President, Head of Global Medical Affairs, AveXis  \n• Greg Keenan, MD  \nFormer Vice President, Medical Affairs and US Head Medical Officer, AstraZeneca  \n• Tricia L. Gooljarsingh, PhD, CMPP  \nSenior Director, Ironwood Pharmaceuticals  \n• Meg Heim, RN, MAS  \nVice President, Head of North America DCV Scientific Communications, NA DCV Medical Affairs, Sanofi  \n• Lobna Salem, MD, MBA  \nChief Medical Officer, Developed Markets, EMB, Upjohn Pfizer  \n• Paul Tebbey, PhD, MBA  \nTherapeutic Area Head, US Oncology Medical Affairs, AbbVie  \n• Anna Walz  \nCEO and Founder, MedEvoke  \nThose named above contributed to Medical Affairs Launch Excellence Guide and Templates—Best Practices for Medical Affairs in their personal capacity. The views expressed and guidance provided in this document and associated presentation are their own and do not necessarily represent the views of their named employers.  \nMedical Affairs Professional Society (MAPS)™ 2020  \nPractical Tools and Insights  \n• These templates are intended to serve as a tool to provide launch excellence guidance and recommendations to Medical Affairs professionals  \n• The activities listed and recommendations provided should be tailored based on the individual organization, product, and market landscape  \n• The views and information provided do not reflect the position or views of any one individual or company  \n• The Medical Affairs Launch Excellence Guide and Templates—Best Practices for Medical Affairs with sample complementary templates provides a starting point for launch excellence planning  \nMedical Affairs Professional Society (MAPS)™ 2020  \nMedical Affairs Launch  \nCustomizable templates will support information sharing, add value by providing structure and consistency of thinking during planning and communication, and create common expectations for each functional area.  \nExcellence Templates  \nMedical Affairs Professional Society (MAPS)™ 2020  \nStrategic Imperatives (SIs)  \nStep-by-Step Instructions  \n1) Discover: Reading through the existing scientific compendium, certain themes related to required foundational knowledge or needs, ownable stakes or value, or even aspirational goals should become obvious.  \n2) Synthesize: For a communication strategy to be effective, there must be at least 1, and no more than 8, major strategic imperatives. From analysis of the compendium, compile imperatives that best establish the brand’s proposition.  \n3) Edit: By definition, strategic imperatives are precise, concise, singular, and measurable. For each synthesized imperative, the verbiage is pared down to a single sentence or phrase that captures only the essential elements of the concept, avoiding compound statements and statements that speak too broadly or generically.  \n4) Categorize: Assign a category for each strategic imperative. This is a 1-to 4-word description that identifies the need the SI speaks to.  \n5) Review: Review the strategic imperatives with the team and obtain final approval and sign-off.  \nScientific Compendium is a collection of a product's scientific narrative and the annotated references that support each message.  \nMedical Affairs Professional Society (MAPS)™ 2020  \nStrategic Imperative—Example  \nFull-text version of strategic imperative  \nSI  \nAn anticoagulant alternative is needed for VTE treatment, prophylaxis, and stroke prevention with improved treatment outcomes  \n1  \nSI  \n[Text]  \n2  \nMedical Affairs Professional Society (MAPS)™ 2020  \n[ Product Name] Strategic  \nImperatives  \nDerive 4 to 8 strategic imperatives from the scientific compendium that are concise (less th","cbCaiu8zu3JB6f3T","https://ap.wps.com/l/cbCaiu8zu3JB6f3T","pdf",576297,19,"English","# Practical Tools and Insights\n## Strategic Imperatives (SIs) - Step-by-Step Instructions\n## Strategic Imperative - Example\n## [Product Name] Strategic Imperatives Template\n## Insight Collection\n## Scientific Exchange Plan","[{\"question\":\"What is the purpose of the Medical Affairs Launch Excellence guide and templates?\",\"answer\":\"To provide launch excellence guidance and recommendations, supported by customizable templates that structure planning and communication for medical affairs professionals.\"},{\"question\":\"How are strategic imperatives developed in this guide?\",\"answer\":\"Discover themes from the scientific compendium, synthesize 1–8 major imperatives, edit them to be precise and measurable, categorize each, and obtain team review and sign-off.\"},{\"question\":\"What is a Scientific Compendium as described in the document?\",\"answer\":\"A collection of a product’s scientific narrative and annotated references that support each message.\"}]","Medical Affairs Launch Excellence - Guide and Templates | PDF",1790137971,7]