[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-188820-en":3,"doc-seo-188820-105":30,"detail-sidebar-cat-1-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":21,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":15,"update_tm":29,"read_time":21},188820,5909890329169,"McQueen","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",1,11,"Presentations","Media Planning and Management of Advertising Media - Course Overview","The course builds theoretical and practical capabilities to design an advertising media plan for companies and organizations. Learners select the most effective media channels to deliver persuasive campaign messages and master audience research and analysis to reach the objectives defined in the media plan. The syllabus includes prior knowledge expectations, study recommendations, and support arrangements for students with special needs, reinforced through weekly theoretical and practical sessions, activities, and exams.","| This subject provides the theoretical and practical skills to prepare a media plan for companies and organizations. Students will learn the media in order to chose the best ones to present the persuasive message of the advertising campaign they are working on. Students will also learn the importance of analyzing and researching the audience in order achieve the goals, which have been established in the media plan.\u003Cbr>3. SITUATION |\n| --- |\n| PREVIOUS KNOWLEDGE AND SKILLS:\u003Cbr>The student should have basic knowledge of media groups and how the advertising environment is structured.\u003Cbr>RECOMMENDATIONS:\u003Cbr>The student should be eager to learn, come to class in a regular basis and work on the subject during the class and at home. A computer and Internet access are recommended for a better understanding.\u003Cbr>ADAPTATION FOR STUDENTS WITH SPECIAL NEEDS (FOREIGN STUDENTS, STUDENTS WITH SOME |\n| KIND OF DISABILITY)\u003Cbr>Individualized tutorships.\u003Cbr>4. SKILLS |\n\n| ECTS |  |\n| --- | --- |\n| Lessons (6 * 10) | 60 |\n| Students´ work (6 * 15) | 90 |\n| TOTAL (6 * 25) | 150 |\n\n\n|  | Theoretical sessions |  | Practical sessions |  | Activity |  |  | Exams |  |  |\n| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |\n|  | Lessons | Students´\u003Cbr>work | Lessons | Students´\u003Cbr>work | Nº | Length | Students´\u003Cbr>work | Exams | Students´\u003Cbr>work | Units |\n| Week 1ª | 2 | 2 | 1 | 2 |  | 0 | 0 |  | 0 | Pres. Introd |\n| Week 2ª | 2 | 2 | 1 | 2 |  | 1 | 1 |  | 1 | Chapter 1 |\n| Week 3ª | 2 | 2 | 1 | 2 |  | 1 | 1 |  | 1 | Chapter 1 |\n| Week 4ª | 2 | 2 | 1 | 2 |  | 1 | 2 |  | 1 | Chapter 2 |\n| Week 5ª | 2 | 2 | 1 | 2 |  | 1 |  |  | 1 | Chapter 2 |\n| Week 6ª | 2 | 2 | 1 | 2 |  | 1 | 1 |  | 1 | Chapter 3 |\n| Week 7ª | 2 | 2 | 1 | 2 |  |  |  |  | 1 | Chapter 3 |\n| Week 8ª | 2 | 2 | 1 | 2 |  |  | 1 |  | 5 | Chapter 3 |\n| Week 9ª | 2 | 2 | 1 | 2 |  | 1 | 1 | 1 |  | Exam /Ch. 4 |\n| Week 10ª | 2 | 2 | 1 | 2 |  |  |  |  | 1 | Chapter 4 |\n| Week 11ª | 2 | 2 | 1 | 2 |  |  |  |  | 1 | Chapter 4 |\n| Week 12ª | 2 | 2 | 1 | 2 |  |  | 2 |  | 1 | Chapter 5 |\n| Week 13ª | 2 | 2 | 1 | 2 |  | 2 | 1 |  | 1 | Chapter 5 |\n| Week 14ª | 2 | 2 | 1 | 2 |  | 2 |  |  | 0 | Exam/ Ch 6 |\n| Week 15ª | 2 | 2 | 1 | 2 |  | 2 |  | 2 | 5 | General |\n| Week 16ª |  |  |  |  |  |  |  |  |  |  |\n| Week 17ª |  |  |  |  |  |  |  |  |  |  |\n| Week 18ª |  |  |  |  |  |  |  |  |  |  |\n| Week 19ª |  |  |  |  |  |  |  |  |  |  |\n| Week 20ª |  |  |  |  |  |  |  |  |  |  |\n|  | (A) | (B) | (C) | (D) |  | (E) | (F) | (G) | (H) | TOTAL |\n| Horas Totales | 30 | 30 | 15 | 30 |  | 12 | 10 | 3 | 20 | 150 |\n\n\n| Activities |  |\n| --- | --- |\n| Nº | Description |\n| 1 |  |\n| 2 |  |\n| 3 |  |\n\n\n| 4 |  |\n| --- | --- |\n| 5 |  |\n| 6 |  |\n| 7 |  |\n| 8 |  |\n\n\n| Organization |  |\n| --- | --- |\n| Theoretical and practical lessons (A)+(C)\u003Cbr>Activities developed in the class (E)\u003Cbr>Exams and test (G) | 45\u003Cbr>12\u003Cbr>3 |\n| Attendance | 60 |\n| Study (theory and practice) (B)+(D)\u003Cbr>Preparation of the activities (F)\u003Cbr>Study for exams (H) | 60\u003Cbr>10\u003Cbr>20 |\n| Students´ work | 90 |\n| TOTAL (STUDENTS´ WORK) | 150 |","cbCaianSPxRz9Yn3","https://ap.wps.com/l/cbCaianSPxRz9Yn3","pdf",347635,2,6,"English","en",105,"# Situation\n## Previous knowledge and skills\n## Recommendations\n## Adaptation for students with special needs\n# Skills\n## ECTS and workload\n# Weekly program and activities\n## Theoretical and practical sessions\n## Exams","[{\"question\":\"What is the main learning goal of the subject?\",\"answer\":\"Prepare a media plan that helps companies and organizations choose the best channels to communicate persuasive advertising campaign messages.\"},{\"question\":\"Why is audience analysis emphasized in the course?\",\"answer\":\"It guides learners to research and analyze the audience to achieve the goals established in the media plan.\"},{\"question\":\"What kind of learning support is provided for students with special needs?\",\"answer\":\"The course includes individualized tutoring support for students with special needs, including foreign students and students with some disabilities.\"}]","Media Planning and Management of Advertising Media - Course Overview | PDF",1788392630,{"code":4,"msg":31,"data":32},"ok",{"site_id":25,"language":24,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":29},"media-planning-and-management-of-advertising-media-course-overview","",{"@graph":36,"@context":85},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":21},"https://docshare.wps.com/template/","Template",{"item":48,"name":13,"@type":43,"position":49},"https://docshare.wps.com/template/presentations/",3,{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/media-planning-and-management-of-advertising-media-course-overview/188820/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":24,"description":15,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/pdf","2026-09-06","2026-09-02",true,{"@type":65,"interactionType":66,"userInteractionCount":21},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What is the main learning goal of the subject?","Question",{"text":75,"@type":76},"Prepare a media plan that helps companies and organizations choose the best channels to communicate persuasive advertising campaign messages.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"Why is audience analysis emphasized in the course?",{"text":80,"@type":76},"It guides learners to research and analyze the audience to achieve the goals established in the media plan.",{"name":82,"@type":73,"acceptedAnswer":83},"What kind of learning support is provided for students with special needs?",{"text":84,"@type":76},"The course includes individualized tutoring support for students with special needs, including foreign students and students with some disabilities.","https://schema.org",{"og:url":51,"og:type":87,"og:title":14,"og:site_name":58,"og:description":15},"article",{"robots":89,"canonical":51},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":92},[93,96,101,106,111,116,121,126,131],{"id":12,"doc_module":11,"doc_module_name":46,"category_name":13,"show_sort_weight":94,"slug":95},90,"presentations",{"id":97,"doc_module":11,"doc_module_name":46,"category_name":98,"show_sort_weight":99,"slug":100},12,"Resumes",80,"resumes",{"id":102,"doc_module":11,"doc_module_name":46,"category_name":103,"show_sort_weight":104,"slug":105},14,"Invoices",70,"invoices",{"id":107,"doc_module":11,"doc_module_name":46,"category_name":108,"show_sort_weight":109,"slug":110},15,"Posters",60,"posters",{"id":112,"doc_module":11,"doc_module_name":46,"category_name":113,"show_sort_weight":114,"slug":115},16,"Social Media",50,"social-media",{"id":117,"doc_module":11,"doc_module_name":46,"category_name":118,"show_sort_weight":119,"slug":120},17,"Forms",40,"forms",{"id":122,"doc_module":11,"doc_module_name":46,"category_name":123,"show_sort_weight":124,"slug":125},18,"Letters",30,"letters",{"id":127,"doc_module":11,"doc_module_name":46,"category_name":128,"show_sort_weight":129,"slug":130},21,"Paper Templates",5,"papers-templates",{"id":132,"doc_module":11,"doc_module_name":46,"category_name":133,"show_sort_weight":4,"slug":134},158,"General","general-158"]