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It outlines audience reach and engagement metrics, then details three sponsorship pathways: sponsoring newsletters, advertising jobs, and listing events, courses, and podcasts. 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Content is free to read and free to republish, with articles backed by science and research from academic sources.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How can organizations reach The Conversation’s audience?",{"text":113,"@type":109},"The media kit lists three main options: sponsor newsletters, advertise jobs, and submit event, course, or podcast listings. Newsletter sponsorship includes credited visibility and ad banner placements.",{"name":115,"@type":106,"acceptedAnswer":116},"What benefits do sponsors receive for The Daily and The Weekender newsletters?",{"text":117,"@type":109},"Sponsors receive two large click-through banners placed at the top and bottom of the newsletter, with the organization credited as the sponsor. 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This collaboration turns academics’ knowledge and insights into easy-to-read articles, making them accessible to the wider public.  \nThe Conversation began in Melbourne, Australia, in March 2011. The UK edition launched in May 2013, followed by editions in the US (2014) , South Africa and France (2015) , Canada, Indonesia and New Zealand (2017) , Spain (2018) , and Brasil (2023).  \nOur Audience  \nAnalysts CEOs Consultants Directors Editors Engineers Executives Journalists Lecturers  \nManagers Nurses Policy Officers  \nPoliticians Professors Project Officers Researchers Teachers Scientists Writers  \n7.3M  \nAverage page viewson site per month  \n210K  \nSubscribed to the daily newsletter  \n12M  \nAverage pageviews including republication per month  \n47M  \nAverage page views ( across all global editions) per month  \n90%  \nSay they would recommend us  \n75%  \nOf readers are under  \n55 years old  \nSources: Reader and Author Survey 2025, Google Analytics, Campaign Monitor.  \nOur Audience  \nOur readers come to us for information they can trust and to read fresh, new perspectives not available elsewhere . The Conversation is seen to ho ld a unique place and a vital role in Australian media as an evidence-based news source .  \nOur readers work in:  \nSources: Reader and Author Survey 2024, Google Analytics, Campaign Monitor.  \nReach Our Audience in 3 Ways  \nSponsor our Newsletters  \nAdvertise Jobs  \nEvent, Course & Podcast listings  \nOur Newsletters  \n210K  \nPeople subscribed  \nThe Daily  \n219K  \nPeople subscribed  \nThe Weekender  \n51K  \nPeople subscribed  \nScience  \nBooks & Ideas  \nNew Zealand  \nView all newsletters here  \nThe Daily Newsletter  \nOur daily newsletter ( Monday-Friday) has an average open rate of 51.7% -more than double the industry rate that Campaign Monitor reports for newsletters in general (21 .5%) and close to double for Media (23 .9%) .  \nOur click rate is also very high on links and articles in the newsletter – 9.2% compared to the industry rate of 2 .3% .  \nWhat you get by becoming a sponsor:  \n Two large click-through banners showcased in ad spots at the top and bottom of our newsletter .  \n Your organisation credited as the sponsor of the newsletter .  \n A post-campaign performance report ( upon request) .  \n\n| \u003Cbr>51.\u003Cbr>Open | 7%\u003Cbr>ra\u003Cbr>2\u003Cbr>su | \u003Cbr>te\u003Cbr>10K\u003Cbr>People bscribed |\n| --- | --- | --- |\n\nThe Weekender Newsletter  \nDon't want to read The Conversation everyday? We pull together the best articles of the week in this special Saturday newsletter .  \nWhat you get by becoming a sponsor:  \n Two large click-through banners showcased in ad spots at the top and bottom of our newsletter .  \n Your organisation credited as the sponsor of the newsletter .  \n A post-campaign performance report ( upon request) .  \n\n| \u003Cbr>47 Open\u003Cbr>s | % r\u003Cbr>2\u003Cbr>P\u003Cbr>ub | \u003Cbr>ate\u003Cbr>19K\u003Cbr>eople scribed |\n| --- | --- | --- |\n\nScience, NZ Weekly & Books & Ideas Newsletters  \nScience Newsletter  \nA weekly email of the best research and analysis from our science editors at The Conversation, each Tuesday.  \nBooks & Ideas Newsletter  \nEvery Friday we’ ll send you a weekly summary of books & ideas articles including the latest reviews and thought-provoking writing.  \nNZ Weekly  \nA weekly newsletter where you can receive all the New Zealand coverage directly into your inbox, each Wednesday.  \n\"Sponsoring The Conversation's newsletters has been an invaluable marketing channel for our book releases and brand awarenes","cbCaiqcRBS9Rd8as","https://ap.wps.com/l/cbCaiqcRBS9Rd8as","pdf",8640693,"English","# About The Conversation\n## Collaboration, Free Access, and Republishing\n# Our Audience\n## Key Audience Metrics and Reader Profile\n# Reach Our Audience in 3 Ways\n## Sponsor Our Newsletters\n## Advertise Jobs\n## Event, Course & Podcast Listings\n# Our Newsletters\n## The Daily\n## The Weekender\n## Science, Books & Ideas, New Zealand\n# Become a Trusted Sponsor\n## Sponsorship Eligibility and Values\n# Contact","[{\"question\":\"What is The Conversation’s content model and value proposition?\",\"answer\":\"The Conversation publishes research-based news and analysis through collaboration between academics and journalists. Content is free to read and free to republish, with articles backed by science and research from academic sources.\"},{\"question\":\"How can organizations reach The Conversation’s audience?\",\"answer\":\"The media kit lists three main options: sponsor newsletters, advertise jobs, and submit event, course, or podcast listings. Newsletter sponsorship includes credited visibility and ad banner placements.\"},{\"question\":\"What benefits do sponsors receive for The Daily and The Weekender newsletters?\",\"answer\":\"Sponsors receive two large click-through banners placed at the top and bottom of the newsletter, with the organization credited as the sponsor. A post-campaign performance report can be provided on request.\"}]","Media Kit - 2026 - Sponsor Trusted Newsletters | PDF",1789265965,6]