[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-243917-105":53,"doc-detail-243917-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","media-buying-brief-sep-dec-21","Media Buying Brief SEP-DEC 21","","Media buying briefing template to build iterative media plans aligned to defined outcomes and objectives. Includes compulsory client information fields required for registration as a live brief under the OmniGov SLA and clear guidance on using CCS naming conventions and drop-down taxonomies. Captures campaign details such as geography, budget timing, establishment stage, linked overarching campaign, and contact points. Also collects objectives, SMART communications goals, KPIs, evaluation and reporting requirements, and audience targeting inputs.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/media-buying-brief-sep-dec-21/243917/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/media-buying-brief-sep-dec-21/243917.png","ImageObject",442,249,{"name":88,"@type":89},"Lucas Vance","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",13,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are the compulsory fields and why are they required?","Question",{"text":109,"@type":110},"The key project information tab for client info is compulsory. If those fields are not completed, the brief will not be registered as live and cannot proceed.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How should users handle cell entries that use drop-down menus?",{"text":114,"@type":110},"Many cells use drop-down menus to align with CCS naming conventions. Users should use the drop-down options wherever possible to maintain required formats and taxonomy.",{"name":116,"@type":107,"acceptedAnswer":117},"Which campaign planning elements does the template collect?",{"text":118,"@type":110},"It captures campaign strand name, benchmarking theme, objective/theme, geography, budget, start/end dates, financial year, campaign burst/wave, establishment type, and any linked overarching campaign.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},243917,1791731511,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":8,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":79},549768064622,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","GUIDE TO USING THIS MEDIA BUYING BRIEFING TEMPLATE. This media buying brief will help us to create media plans that maximise your outcomes objectives. Our process is designed to be iterative, so we will try to build the brief, with you and your planning agencies throughout the process.  \nMany of the cells use drop-down menus to align to CCS naming conventions, please use where possible. If you have any questions or need help completing this briefing template, please contact your Client Partner who will be happy to help.  \n*  \nCOMPULSORY FIELDS: THE KEY PROJECT INFORMATION TAB FOR CLIENT INFO IS COMPULSARY. This ensures the required information uses the format and taxonomy required as part of the OmniGov SLA.  \nIf these are not filled in, the brief will not be registered as live and cannot go ahead.  \n\n| CLIENT INFORMATION | INPUT |  |\n| --- | --- | --- |\n| Ministerial Department / Main Organisation\u003Cbr>Select from drop-down menu | Ministry of Defence |  |\n| Department / ALB\u003Cbr>Select from drop-down menu- if any cross department please flag seperately in column E | Ministry of Defence |  |\n| Campaign (strand) name\u003Cbr>(By this we mean the specfic campaign the brief is being used to set up/buy) | Belonging – Fail / Learn / Win |  |\n| HMG PASS Code- If Applicable\u003Cbr>(E.G code you are given when PASS approved-example: \"2021CO002\") |  |  |\n| Unique MG campaign code\u003Cbr>(Your Client Partner will fill this out when they receive the brief) |  |  |\n| Benchmarking theme\u003Cbr>Select from drop-down menu—aligned to GCS themes | Justice, Security and Defence |  |\n| Campaign (strand) Objective / Theme\u003Cbr>Select from drop-down menu—aligned to Eval Framework 2.0 | Recruitment |  |\n| Campaign (strand) Geography\u003Cbr>Please select all that apply | All UK | X |\n|  | England |  |\n|  | Scotland |  |\n|  | Wales |  |\n|  | Northern Ireland |  |\n|  | Regional |  |\n|  | Local |  |\n|  | International |  |\n|  | Other: please add detail. If International, please list specific countries here: |  |\n| Budget (£)\u003Cbr>Total CTC exlusive of VAT |  |  |\n| Campaign (strand) Start Date | 01-Sep-21 |  |\n| Campaign (strand) End Date | 28-Feb-22 |  |\n| Financial Year (FY) | 2021-22 |  |\n| Campaign Burst / Wave or Quarter, if Always On | Always on-sustain |  |\n| Campaign Establishment\u003Cbr>Select from drop-down menu (New i.e launch wave; Establishing i.e. has launched but is between 1-3 years or has spent less than £2m culmutively; Established* i.e. Has run 3 or more years OR spent £2m+ cumulatively; Pilot* i.e. geo-located pilot campaign running at regional level or lower (eg. local)) | Establishing |  |\n| Overarching Campaign linked to (if applicable)\u003Cbr>Please state if the campaign (strand) is linked to a longer running established campaign e.g. Change 4 Life or EU Exit | This is Belonging-Army Confidence Lasts a Lifetime |  |\n| Campaign Purchase Order (PO) once approved\u003Cbr>To be completed at point of media plan approval | Application numbers |  |\n| Campaign SLA Type\u003Cbr>Select from drop-down menu (ie: complex, simple, digital only, quick turn around, emergency, partnership only)-MGOMD to complete this |  |  |\n| Response timelines-MGOMD to complete this | \\#N/A |  |\n\n\n| PROJECT MANAGEMENT CONTACTS | INPUT |\n| --- | --- |\n| MG OMD Client Lead & Campaign Delivery Manager | Name: |\n|  | Email: |\n|  | Tel no: |\n| Primary client contact | Name:  |\n|  | Email:\u003Cbr>|\n|  | Tel no:  |\n| Other client contacts | Name:  |\n|  | Email:\u003Cbr>|\n|  | Tel no:  |\n| Planning agency contact\u003Cbr>(if applicable) | Name:  |\n|  | Email: \u003Cbr>|\n|  | Tel no:\u003Cbr>|\n| Creative agency contact\u003Cbr>(if applicable) | Name:  |\n|  | Email:\u003Cbr>|\n|  | Tel no:\u003Cbr>|\n| Additional contacts\u003Cbr>(i.e. web, partnerships, PR agencies) | Name:  |\n|  | Email:\u003Cbr>|\n|  | Tel no: |\n\n| OBJECTIVES | INPUT |  |  |  |\n| --- | --- | --- | --- | --- |\n| Policy aim detail and overall objectives\u003Cbr>(Outcome) |  |  |  |  |\n| Comms objective\u003Cbr>Use SMART model, outcomes linked to policy objectives | Aug-Feb targets: 62% of financial year-22,81","cbCaiv3eCCRI9m9d","https://ap.wps.com/l/cbCaiv3eCCRI9m9d","pdf",445980,"English","# Compulsory fields\n## Client information (key project information)\n# Campaign details\n## Geography, budget, dates, and establishment\n## Linked overarching campaign and PO\n# Project management contacts\n# Objectives and KPIs\n## Policy aims and comms objectives (SMART)\n## Campaign KPIs and media optimisation metrics\n# Scoring and evaluation\n## In-campaign reporting requirements\n## Campaign evaluation and measurement\n# Audience\n## Primary and secondary audience targeting","[{\"question\":\"What are the compulsory fields and why are they required?\",\"answer\":\"The key project information tab for client info is compulsory. If those fields are not completed, the brief will not be registered as live and cannot proceed.\"},{\"question\":\"How should users handle cell entries that use drop-down menus?\",\"answer\":\"Many cells use drop-down menus to align with CCS naming conventions. Users should use the drop-down options wherever possible to maintain required formats and taxonomy.\"},{\"question\":\"Which campaign planning elements does the template collect?\",\"answer\":\"It captures campaign strand name, benchmarking theme, objective/theme, geography, budget, start/end dates, financial year, campaign burst/wave, establishment type, and any linked overarching campaign.\"}]","Media Buying Brief SEP-DEC 21 | PDF",1789209977]