[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-243913-105":53,"doc-detail-243913-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","media-agency-rfp-template-media-planning-buying-services","Media-Agency-RFP-Template - Media Planning & Buying Services","","RFP Guide and Template for selecting a media agency, focused on media planning and buying services. Provides structured instructions for procurement professionals to define company overview, RFP objectives, and service requirements, reducing bidder questions by including relevant historical and forecasted information, timelines, and expectations. Includes guidance on background context, recommended service requirement categories such as account management and strategy leadership, and expectations covering planning, buying, audits, data and analytics, and performance reporting.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/media-agency-rfp-template-media-planning-buying-services/243913/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/media-agency-rfp-template-media-planning-buying-services/243913.png","ImageObject",442,249,{"name":88,"@type":89},"wps_ap_test_251126_0180","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Who is the RFP guide intended to help and how is it used?","Question",{"text":109,"@type":110},"The guide supports procurement professionals in creating and running RFPs across industries and spend categories. It is a starting point that can be configured and customized to match specific organizational needs.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What key sections must agencies receive in the RFP document?",{"text":114,"@type":110},"The template calls for sections such as company overview, RFP objective, background, and service requirements. These sections include placeholders and prompts to share clear context, goals, and expectations.",{"name":116,"@type":107,"acceptedAnswer":117},"Which media planning and buying capabilities are emphasized in the service requirements?",{"text":118,"@type":110},"Service requirements include account management and leadership roles, strategic research and market insights, media buying (offline and online) with planning and audits, and data & analytics with reporting on performance.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},243913,1791745927,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},8796095027276,"https://avatar.qwps.com/avatar/d3BzX2FwX3Rlc3RfMjUxMTI2XzAxODA=","[www.blacklinegroup.com](www.blacklinegroup.com)  \nRFP Guide and Template  \nMedia Planning & Buying Services May 15, 2020  \nTable of Contents  \nI. Introduction and Use of the Guide 3  \nII. Request for Proposal -Media Agency 4  \nIII. Supporting RFP Materials 18  \nIV. About Blackline Group 19  \nI. Introduction and Use of the Guide  \nThe Blackline RFP template is intended to assist procurement professionals in the creation and execution of a wide range of RFPs across industries and procurement spend categories. Although organizational and product/service needs vary, this template is a useful starting point from which to configure and customize to meet your company’s specific needs.  \nThis RFP is part of a series Blackline has identified as opportunistic and relevant based on  \ncurrent macro and micro economic factors, common stakeholder engagements, and complexity.  \nFor additional information and access to pricing and scoring worksheets, please contact Blackline to speak with one of our industry experts on how we can Power Up your procurement function with our inclusive back-office support, on-site procurement services, or Blackline’s Procurement Roadmap which has transformed some of the world’s largest companies covering more than $100 billion in spend. It is Blackline’s commitment to bring people together to elevate procurement’s role and results!  \nBlackline Group Inc.  \n• Email: [support@blacklinegroup.com](support@blacklinegroup.com)  \n• Phone: (206) 866-9810  \nII. Request for Proposal -Media Agency  \nA) RFP Document  \n1) Company Overview:  \nOverview Insight [delete italics and replace with your information]  \nProvide a brief overview of your organization providing relevant context for participating agencies.  \na) Corporate mission  \nb) Portfolio of products/services  \nc) Employee count  \nd) Geographical footprint  \ne) Company culture  \nf) Principles and values  \nSample:  \n[Enter Company name] is the world's largest service provider with more than 80 million members in 100 countries and territories around the globe.  \nOur mission: Create mutually beneficial opportunities for every one of our customers. Our customers get access to [list all services] helping you be successful. [enter Company name] started out in the garage of our co-founder John Doe in [enter date] and has grown to the size of [enter detail].  \nJohn Doe is the CEO, and the company's management team is made up of seasoned executives who share a common vision and end-goal. [enter Company name] has a diversified business model with revenues coming from several different services and products.  \n2) Objective:  \nObjective Insight [delete italics and replace with your information]  \nThoroughly describe the objective of this RFP with as many pertinent details as possible to ensure a clear and comprehensive vision is shared with Agencies. Adding all applicable details including historical and forecasted data, impacted business units, timelines, and expectations will reduce the number of questions Agencies have following the  \ndissemination of the RFP.  \nSample:  \nThe objective of this RFP is to ascertain capabilities and execution of Media agencies. The awarded agency will be able to provide best-in-class strategic commercialization for [enter media details] across our geographic footprint (see section 6 for geographic locations pertinent to this RFP). It is vitally important to [enter Agency name] to find a partner who will meet or exceed all required service requirements (listed in Section 4) while continually finding avenues to improve and leverage key agencies where applicable by business unit and geographic footprints (ideally migrating to agencies who can leverage global footprints).  \n3) Background:  \nBackground Insight [delete italics and replace with your information]  \nProvide a wide-ranging history of desired [enter service/product] to offer agencies an understanding of where your company has been and how you arrived at your current media state of require","cbCailY3n7uhhOYW","https://ap.wps.com/l/cbCailY3n7uhhOYW","pdf",392340,19,"English","# Introduction and Use of the Guide\n## Request for Proposal - Media Agency\n### RFP Document\n#### Company Overview\n#### Objective\n#### Background\n#### Service Requirements","[{\"question\":\"Who is the RFP guide intended to help and how is it used?\",\"answer\":\"The guide supports procurement professionals in creating and running RFPs across industries and spend categories. It is a starting point that can be configured and customized to match specific organizational needs.\"},{\"question\":\"What key sections must agencies receive in the RFP document?\",\"answer\":\"The template calls for sections such as company overview, RFP objective, background, and service requirements. These sections include placeholders and prompts to share clear context, goals, and expectations.\"},{\"question\":\"Which media planning and buying capabilities are emphasized in the service requirements?\",\"answer\":\"Service requirements include account management and leadership roles, strategic research and market insights, media buying (offline and online) with planning and audits, and data \\u0026 analytics with reporting on performance.\"}]","Media-Agency-RFP-Template - Media Planning & Buying Services | PDF",1789209956,7]