[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253632-105":53,"doc-detail-253632-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","measuring-website-usage-version-11-guidance","Measuring Website Usage - Version 1.1 - Guidance","","Guidance for central government sets out a common, consistent approach to measuring website traffic and usage across departments. The framework enables reliable responses to Parliamentary Questions and Freedom of Information requests, and supports the creation of performance measures to inform planning, design, and evaluation. It defines key web metrics, specifies reporting and auditing requirements, and compares analysis methods, including unique browsers, page impressions, visits, and visit duration. The document also covers tool choices, such as server-side log analysis and client-side page tag analysis.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/measuring-website-usage-version-11-guidance/253632/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/measuring-website-usage-version-11-guidance/253632.png","ImageObject",442,249,{"name":88,"@type":89},"Mimi","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of the guidance on measuring website usage?","Question",{"text":108,"@type":109},"It provides a common approach to measuring website traffic so departments can answer Parliamentary Questions and Freedom of Information requests consistently, and develop performance measures for website planning, design, and evaluation.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which metrics does the document define for reporting web usage?",{"text":113,"@type":109},"It defines key terms and metrics including Page Impressions (Page Views), Unique Browsers (Unique Users/Visitors), Visits, and Visit Duration, including how unique identifiers may be determined.",{"name":115,"@type":106,"acceptedAnswer":116},"How do server-side and client-side analytics tools differ?",{"text":117,"@type":109},"Server-side analytics use log file analysis, while client-side analytics use page tag file analysis. The document also discusses which type of web analytics tool is best for a website and considers alternative measurement methods.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253632,1791728740,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":45,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":140},2336477974920,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Measuring website usage  \nVersion: 1.1  \nDate created: 06/10/2010  \nPolicy official: Adam Bailin  \nDate last updated: 06/10/2010  \nDate issued: October 2010  \nLead official: David Pullinger  \nGuidance number: TG116  \nPurpose  \nThis guidance for central government describes a common approach to measuring website traffic. This enables departments to answer Parliamentary Questions and Freedom of Information Requests about website usage consistently and reliably. It also facilitates the development of performance measures for use in the planning, design and evaluation of websites.  \nTable of contents  \nIntroduction ..................................................................................................................... 2  \nPurpose......................................................................................................................... 2  \nBackground ................................................................................................................... 2  \nAudience ....................................................................................................................... 2  \nDefinition of terms ......................................................................................................... 2  \nReporting requirements ................................................................................................. 4  \nAuditing requirements.................................................................................................... 5  \nThe auditing process ..................................................................................................... 5  \nWhy audit? .................................................................................................................... 6  \nMinimum standard for web metrics............................................................................... 8  \nUnique Browsers ........................................................................................................... 8  \nPage Impressions ......................................................................................................... 9  \nVisits............................................................................................................................ 10  \nVisit Duration ............................................................................................................... 10  \nUsing web metrics for planning and design............................................................... 12  \nInternal search ............................................................................................................ 12  \nCountry of origin .......................................................................................................... 12  \nWhole site analysis vs. granular analysis.................................................................... 13  \nUser experience .......................................................................................................... 13  \nWeb analytics tools....................................................................................................... 15  \nServer-side (log file analysis) ...................................................................................... 15  \nClient-side (page tag file analysis) .............................................................................. 15  \nWhat sort of web analytics tool is best for your website?............................................ 15  \nAlternative methods of measuring website usage .................................................... 18  \nAppendix A: Reporting template ................................................................................. 19  \nAppendix B: Website auditing costs........................................................................... 20  \nIntroduction  \nPurpose  \nThis guidance for central government describes a common approach to measuring website traffic. This enables departments to answ","cbCaie5K3A8Ow3UR","https://ap.wps.com/l/cbCaie5K3A8Ow3UR","pdf",158200,"English","# Introduction\n## Purpose\n## Background\n## Audience\n## Definition of terms\n## Reporting requirements\n## Auditing requirements\n## The auditing process\n## Minimum standard for web metrics\n## Unique Browsers\n## Page Impressions\n## Visits\n## Visit Duration\n## Using web metrics for planning and design\n## Internal search\n## Country of origin\n## Whole site analysis vs. granular analysis\n## User experience\n## Web analytics tools\n## Server-side (log file analysis)\n## Client-side (page tag file analysis)\n## Alternative methods of measuring website usage\n## Appendix A: Reporting template\n## Appendix B: Website auditing costs","[{\"question\":\"What is the purpose of the guidance on measuring website usage?\",\"answer\":\"It provides a common approach to measuring website traffic so departments can answer Parliamentary Questions and Freedom of Information requests consistently, and develop performance measures for website planning, design, and evaluation.\"},{\"question\":\"Which metrics does the document define for reporting web usage?\",\"answer\":\"It defines key terms and metrics including Page Impressions (Page Views), Unique Browsers (Unique Users/Visitors), Visits, and Visit Duration, including how unique identifiers may be determined.\"},{\"question\":\"How do server-side and client-side analytics tools differ?\",\"answer\":\"Server-side analytics use log file analysis, while client-side analytics use page tag file analysis. The document also discusses which type of web analytics tool is best for a website and considers alternative measurement methods.\"}]","Measuring Website Usage - Version 1.1 - Guidance | PDF",1789268108,7]