[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-281041-105":53,"doc-detail-281041-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","marketing-yourself-as-a-new-grad-eportfolios-cover-letters-and-cvresume","Marketing yourself as a new grad - ePortfolios, cover letters and CV/resumé","","Motivated new veterinary graduates need practical self-marketing tools to differentiate in a competitive entry-level job market. The session emphasizes that excellent clinical ability alone is insufficient; graduates must present skills, identity development, and professional growth in ways that employers value. The presentation outlines three essential tools, focusing on how to communicate credibility and fit through ePortfolios, tailored cover letters, and concise or comprehensive CV/resumé formats.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-yourself-as-a-new-grad-eportfolios-cover-letters-and-cvresume/281041/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-yourself-as-a-new-grad-eportfolios-cover-letters-and-cvresume/281041.png","ImageObject",442,249,{"name":88,"@type":89},"Elsa","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-24","2026-09-16",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"Why do new veterinary graduates need tools for self-marketing?","Question",{"text":108,"@type":109},"The session argues that strong veterinary education is no longer enough to stand out. 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Colón, DVM, MBA  \nAssociate Professor of Practice, Center for Veterinary Business and Entrepreneurship  \nCornell University College of Veterinary Medicine  \nIthaca, NY 14853  \nAbstract  \nAs stated by motivational speaker Jim Rohn,“You don’t get paid for the work that you do, you get paid for the value you bring to the marketplace”.3 This session covers several essential tools that new graduates should use to showcase to potential employers the value they bring to a veterinary position. The importance of possessing skills that go beyond being an excellent veterinarian will be highlighted as a pathway towards achieving differentiation in the self-marketing process.  \nKey words: differentiation, professional growth, identity development, value, self-marketing, ePortfolio  \nIntroduction  \nSearching for a job that allows you to put into practice the knowledge and skills acquired during your educational years represents the culmination of the developmental process toward becoming a veterinary professional. While the veterinary job market is partially dictated by socio-economic factors outside of your control, the type of professional that gets presented to a potential employer is completely under your control. According to the International Council for Veterinary Assessment’s 2021-2022 Annual Report,2 more than 5,000 examinees passed the NAVLE exam during the academic year reported, a number that represents the potential competition any new graduate is faced with when applying for an entry level veterinary position post-graduation. It is the author’s opinion that being a well-educated veterinary graduate is no longer enough to achieve the differentiation required to stand above the competition and land that dream job. The astute graduate will utilize tools that will showcase the skills they acquired, and the personal and professional development they achieved, during the educational process and through extra-curricular experiences in order to present to a potential employer the value they bring to the marketplace and thereby attain appreciable differentiation. This session intends to present 3 essential tools that new graduates should use to showcase to potential employers the value they bring to a veterinary position.  \nCurriculum vitae (CV) vs. resumé  \nA resumé is a marketing tool used to highlight why you are the best candidate for a specific job by presenting a concise picture of your skills and qualifications for the specific position. It is usually read in less than 10-15 seconds and thus really needs to grab the reader’s attention. For this reason, a resumé is usually no more than 1 page (maximum of 2 pages based on years of experience and substantial corresponding information). In contrast, a CV presents a full history of your academic/professional/personal credentials and is not intended for a specific job posting. Because of this, a CV will be of variable length.  \nWhile an employer might use the terms interchangeably in a job posting, you should submit a resumé if you are applying fora specific position that contains a detailed job description anda CV if you are applying for a general job or an externship, internship or a clinical/research position in academia. A CV is the proper form to use as general information in an ePortfolio or in any other non-job-specific self-marketing material.  \nResumé  \nA resumé is a documentation of your background, skills and accomplishments, and should serve as your personal marketing material highlighting why you are the best candidate for a specific job. Your resumé must be tailored to the specific job application; you might therefore end up with more than 1 version of your resumé if you are applying to more than 1 job. Do not include material that, while important to you, is not directly relevant to the job you are applying for. Because resumés are usually read in a short amount of time, it should be c","cbCaieropr1EmIQB","https://ap.wps.com/l/cbCaieropr1EmIQB","pdf",104928,"English","# Introduction\n## Curriculum vitae (CV) vs. resumé\n## Resumé","[{\"question\":\"Why do new veterinary graduates need tools for self-marketing?\",\"answer\":\"The session argues that strong veterinary education is no longer enough to stand out. Graduates should use tools to showcase skills and development so employers understand the value they bring to the role.\"},{\"question\":\"What is the key difference between a resumé and a CV?\",\"answer\":\"A resumé markets you for a specific job by presenting a concise snapshot of relevant skills and qualifications, typically read quickly and often limited to about one page. A CV provides a fuller academic, professional, and personal history and is variable in length.\"},{\"question\":\"How should a resumé be structured and tailored?\",\"answer\":\"A resumé should be tailored to each job application, potentially requiring multiple versions. It should be concise, highlight professional credibility, and include sections such as a strong header and a profile statement aligned with the specific position.\"}]","Marketing yourself as a new grad - ePortfolios, cover letters and CV/resumé | PDF",1789563753]