[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-353645-105":53,"doc-detail-353645-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","marketing-your-treatment-court-integrated-marketing-communication-imc-planning-guide-digital-release","Marketing Your Treatment Court - Integrated Marketing Communication (IMC) Planning Guide - Digital Release","","Marketing your treatment court through Integrated Marketing Communication (IMC) focuses on coordinating, measuring, and targeting communications to specific audiences. The guide emphasizes audience-first planning, behavior change over attitude change, and treating every contact point and internal contributor as part of IMC. It explains who should use the resources and how to adapt planning through research, situation analysis, core problem definition, audience profiling, and evaluation within a circular communication process.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-your-treatment-court-integrated-marketing-communication-imc-planning-guide-digital-release/353645/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-your-treatment-court-integrated-marketing-communication-imc-planning-guide-digital-release/353645.png","ImageObject",442,249,{"name":88,"@type":89},"Miles","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What does Integrated Marketing Communication (IMC) mean in this guide?","Question",{"text":109,"@type":110},"IMC coordinates communication from the organization to be measurable and targeted to specific audiences. 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The organization determines which audiences to target, but the communication must start with the audience and work backwards – meaning, the content and the way it’s conveyed and delivered must resonate with the audience, not the preferences of the organization or its leaders. IMC is about changing behavior, not just attitudes; while measuring attitudes can be helpful, measuring behaviors is more important and sometimes more straightforward. Finally, IMC considers every communication and point of contact. Everyone who works for the treatment court contributes to the court’s IMC efforts. While the tasks of communicating about and selling your treatment court may be one person’s responsibility, everyone is responsible for the court’s brand and IMC.  \nWho should use these resources?  \nWe recognize that most treatment courts don’t have social media specialists or market research analysts, so much of the work of creating, coordinating, and measuring falls on professionals who already have a significant workload. That is why the NDCRC has developed these tools for those courts who want to promote the work of treatment courts, how they work, and who can use them.  \nIn addition, treatment courts are part oftheir local communities, and communicating with these communities requires multiple strategies to reach a diversity of audiences.  \nSome resources for communicating with certain audiences (such as media or regulators) have already been developed. NADCP created Treatment Court Month and Veterans Court Month media kits with sample press releases, social media posts, letters to the editor, and more. These are extremely helpful and should be utilized as much as possible as part of an overarching IMC plan.  \nA Note on IMC Plans  \nVarious templates exist for communication planning, but the essence of a strategic communication plan is research, planning, communication, and evaluation. The plan is also a circular process – your evaluation of your campaign will be part of your research for your next strategic communication plan.  \nFor this resource, we adapted a planning template from Wilson, L.J. and Ogden, J.D.(2008) . Strategic Communications Planning for Effective Public Relations and Marketing. Kendall-Hunt. It has all of the necessary steps you need to plan out your communication to market your treatment court, while recognizing that plans need to be flexible and adaptive to current situations.  \n1  \nIntegrated Marketing Communication Planning Template  \nResearch  \nBackground  \nWhat does your treatment court do? What challenges does it solve? Planning begins with a one large paragraph synthesis of primary and secondary research providing background information on the effectiveness of treatment courts, funding, location and number of treatment courts, external environment, specific type of court, current court usage and participant rates, and current trends in opinions and attitudes. The company description section also uses demographic and psychographic data to identify and profile potential audiences that may be affected by the problem/opportunity, or could aid in its resolution/ accomplishment.  \nThe NDCRC produces many publications and resources that can help flesh out this Background section. Painting the Current Picture and Data Digest are two of the publications that provide much of the data to inform your communication plan. In addition, the NDCRC interactive map section of the website provides a mechanism to compare and contrast types, locations, and funding levels of treatment courts in the U.S. and territories.  \nWrite your background statement in this space.  \n2  \nSituation Analysis  \nThe situation analysis consists of two paragraphs. The first paragraph is a statement o","cbCaiajWMjZ8LQns","https://ap.wps.com/l/cbCaiajWMjZ8LQns","pdf",194792,"English","# What is IMC?\n## Who should use these resources?\n# A Note on IMC Plans\n## Integrated Marketing Communication Planning Template\n### Research\n### Situation Analysis\n### Audience and Behavior","[{\"question\":\"What does Integrated Marketing Communication (IMC) mean in this guide?\",\"answer\":\"IMC coordinates communication from the organization to be measurable and targeted to specific audiences. It starts with audience needs and works backward to shape content, delivery, and every point of contact.\"},{\"question\":\"Why does the guide emphasize changing behavior rather than only attitudes?\",\"answer\":\"Attitude measurement can help, but measuring behaviors is described as more important and sometimes more straightforward. The goal is to drive concrete actions from the audience.\"},{\"question\":\"What is the core idea of an IMC communication plan in this resource?\",\"answer\":\"A strategic communication plan is a circular process built on research, planning, communication, and evaluation. Evaluation feeds back into research for the next planning cycle.\"}]","Marketing Your Treatment Court - Integrated Marketing Communication (IMC) Planning Guide - Digital Release | PDF",1790106536]