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It describes an experienced team and student support roles, sets requirements aligned with Temple University brand guidelines, and specifies brand tone, color palette principles, and typography usage across print and digital. It also details advertising, branding support via digital templates, digital marketing channels and analytics, print collateral, public relations storytelling, social media strategy, and estimated project timelines for design, copywriting, logos, photography, and social media deliverables.","MARKETING  \nTHE COLLEGE OF EDUCATION  \nMarketing the  \n College of Education.  \nWe look forward to partnering with you to market the College of Education. The college has a remarkable story to tell. Our charge is to execute high-performing integrated marketing campaigns designed to meet the following objectives:  \n+ Increase tuition revenue and student enrollment + Increase brand awareness and institutional ranking + Drive alumni and donor engagement  \n+ Support the mission and vision of the College of Education.  \nOur team is experienced in brand development, market research, design, copywriting, advertising and event planning. We are pioneers of creativity and believe in the power of storytelling. We believe all aspects of marketing are equal parts art and science and have the ability to empower others.  \nWe look forward to partnering with you.  \n-1-  \n Our team .   \nJoseph Paris  \nAssistant Dean of Marketing and Enrollment Management Ritter Annex 157  \n215.204.2810  \n[paris@temple.edu](paris@temple.edu)  \nNick Bailey  \nMarketing Manager Ritter Annex 159  \n215.204.3418  \n[nick.bailey@temple.edu](nick.bailey@temple.edu)  \nOur Student Team  \nTemple students are a source of significant creativity, passion and firsthand knowledge. Simply, we want them on our team.+ Graphic Designers  \n+ Social Media/Marketing Project Manager  \n+ Market Researcher  \n-2-  \nOur brandis who we are.  \nThe College of Education adheres to the brand guidelines provided by Temple University. Brand guidelines establish the tone of marketing  \ncopy as well as the usage of colors, images, typography, and logos. The guidelines we follow integrate Temple’s history, vision, personality, and key values.  \nBRAND TONE  \nAll copy should be confident, passionate, energetic and inspiring. It should convey a sense of grit but never grittiness, and express that success is a choice. All university communications—from admissions pieces to alumni materials to event promotions to social media posts—should use tone words as a guide.  \nTemple’s tone words are + Purposeful  \n+ Pioneering  \n+ Unexpected  \n+ Proud  \n+ Fearless  \n+ Steadfast  \n+ Bold  \n+ Direct  \n-3-  \nOur brandis who we are.  \nCOLOR PALETTE  \nThe primary color palette should always be used as a starting point for design. It can be used liberally on all pieces, from admissions materials to alumni engagement collateral. Additionally, one or two colors in the secondary palette may be introduced, but they should be used with discretion and should never overpower the primary brand colors.  \n-4-  \nOur brandis who we are.  \nTYPOGRAPHY  \nThere are three different typefaces used throughout the Temple brand in both web and print. Specific usage rules are defined in the “Design Spectrum” section of the Style Guide.  \nPrint  \nDigital  \nMore resources and the specifics we follow:  \n[branding.temple.edu](branding.temple.edu)  \n-5-  \nWhat we   \n can do for you.  \nADVERTISING  \nOne way to reach your targeted audience is to launch an advertising campaign. Campaigns can be targeted or broad. The duration can last a few weeks or as long as several months.  \nBRANDING  \nConsistence use of logos and other brand assets are key to the college’s success. To help you stay on brand we can provide digital templates for your use (letterhead, email signatures, logos, images, Microsoft Word and PowerPoint, etc.) .  \nDIGITAL MARKETING  \nDigital marketing campaigns are effective tools for reaching your audience and measuring return on investment (ROI) . Campaigns include search engine marketing (SEM), search engine optimization (SEO), website banner ads, and email marketing. We can also use analytics to inform strategy.  \nPRINT COLLATERAL  \nFlyers, postcards, and posters—We can create the collateral you need. Our designers are brand experts and can align your materials with Temple University graphic and identity standards.  \n-6-  \nWhat we   \n can do for you.  \nPUBLIC RELATIONS  \nSome call this news; some call this PR; we call this storytellin","cbCaibEaTUNzp3bR","https://ap.wps.com/l/cbCaibEaTUNzp3bR","pdf",681093,"English","en",105,"# Objectives\n## Enrollment, awareness, and engagement\n# Marketing team and student team\n# Brand identity guidelines\n## Brand tone\n## Color palette\n## Typography\n# What we can do for you\n## Advertising and branding support\n## Digital marketing and analytics\n## Print collateral\n## Public relations storytelling\n## Social media strategy\n## Strategy and audience needs\n# Project timelines and deliverables\n## Graphic design, copywriting, logos, photography, social media","[{\"question\":\"What marketing objectives does the College of Education prioritize?\",\"answer\":\"The plan prioritizes increasing tuition revenue and student enrollment, increasing brand awareness and institutional ranking, driving alumni and donor engagement, and supporting the college’s mission and vision.\"},{\"question\":\"Which Temple brand guidelines must marketing copy and assets follow?\",\"answer\":\"Marketing must adhere to Temple University brand guidelines covering tone of copy and the use of colors, images, typography, and logos, integrating Temple’s history, vision, personality, and key values.\"},{\"question\":\"What are the estimated turnaround times for common marketing deliverables?\",\"answer\":\"Graphic design is approximately 20 business days; copywriting ranges from under 200 (10 business days) to 200–500 (15 business days) and 500+ (20 business days); college of education logos take 3–4 business days; photography is about 5 business days; social media content is about 16 business days.\"}]","Marketing the College of Education - Marketing Plan and Brand Guidelines | PDF",1789850104,4,{"code":4,"msg":75,"data":76},"ok",{"site_id":68,"language":67,"slug":77,"title":59,"keywords":78,"description":60,"schema_data":79,"social_meta":134,"head_meta":136,"extra_data":138,"updated_unix":139},"marketing-the-college-of-education-marketing-plan-and-brand-guidelines","",{"@graph":80,"@context":133},[81,96,116],{"@type":82,"itemListElement":83},"BreadcrumbList",[84,88,91,94],{"item":85,"name":86,"@type":87,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":89,"name":10,"@type":87,"position":90},"https://docshare.wps.com/template/",2,{"item":92,"name":11,"@type":87,"position":93},"https://docshare.wps.com/template/presentations/",3,{"item":95,"name":59,"@type":87,"position":73},"https://docshare.wps.com/template/marketing-the-college-of-education-marketing-plan-and-brand-guidelines/307471/",{"url":95,"name":59,"@type":97,"image":98,"author":103,"headline":59,"publisher":105,"fileFormat":108,"inLanguage":67,"description":60,"dateModified":109,"datePublished":110,"encodingFormat":108,"isAccessibleForFree":111,"interactionStatistic":112},"DigitalDocument",{"url":99,"@type":100,"width":101,"height":102},"https://docshare.wps.com/thumbnails/marketing-the-college-of-education-marketing-plan-and-brand-guidelines/307471.png","ImageObject",442,249,{"name":57,"@type":104},"Person",{"url":85,"name":106,"@type":107},"DocShare","Organization","application/pdf","2026-11-04","2026-09-19",true,{"@type":113,"interactionType":114,"userInteractionCount":25},"InteractionCounter",{"@type":115},"ViewAction",{"@type":117,"mainEntity":118},"FAQPage",[119,125,129],{"name":120,"@type":121,"acceptedAnswer":122},"What marketing objectives does the College of Education prioritize?","Question",{"text":123,"@type":124},"The plan prioritizes increasing tuition revenue and student enrollment, increasing brand awareness and institutional ranking, driving alumni and donor engagement, and supporting the college’s mission and vision.","Answer",{"name":126,"@type":121,"acceptedAnswer":127},"Which Temple brand guidelines must marketing copy and assets follow?",{"text":128,"@type":124},"Marketing must adhere to Temple University brand guidelines covering tone of copy and the use of colors, images, typography, and logos, integrating Temple’s history, vision, personality, and key values.",{"name":130,"@type":121,"acceptedAnswer":131},"What are the estimated turnaround times for common marketing deliverables?",{"text":132,"@type":124},"Graphic design is approximately 20 business days; copywriting ranges from under 200 (10 business days) to 200–500 (15 business days) and 500+ (20 business days); college of education logos take 3–4 business days; photography is about 5 business days; social media content is about 16 business days.","https://schema.org",{"og:url":95,"og:type":135,"og:title":59,"og:site_name":106,"og:description":60},"article",{"robots":137,"canonical":95},"index,follow",{"doc_id":55,"site_id":68},1790723753]